Buying gold has always been a hot consumption during the Spring Festival holiday, and this year is no exception. The reporter learned from a number of gold shopping malls in Beijing that the sales volume of gold in the seven days of the Spring Festival increased by more than 30% year-on-year, and the post-90s and post-00s accounted for a considerable proportion among the buyers.
Beijing: Hot Spring Festival gold sales
young consumer groups are growing year by year
In a gold shopping mall in Beijing, the reporter saw that although it just opened in the morning, many consumers have gathered. Some of them buy new year gold ornaments for themselves and some buy gifts for their families.
consumers: the family pays attention to purchasing three gold, and buying gold is more at this level.
The person in charge told reporters that the seven day passenger flow of the shopping mall during the Spring Festival reached a new high since the epidemic this year, 25% more than the same period last year. In another gold mall, the reporter learned that the current international gold price is around us $1800 per ounce, and the price of jewelry gold is 480 yuan per gram for a long time. The price trend is relatively stable. Therefore, this has increased the consumption of gold to a certain extent.
Ye bin, store manager of Beijing flagship store: our sales volume increased by 60% compared with that of last year , and the investment gold bars, including new year’s gold bars, also sold very well.
Among the people who buy gold, post-90s and post-00s consumers account for a certain proportion . According to the statistics of several shopping malls, now accounts for more than 20% , compared with only 10% last year.
Beijing: gold products with traditional cultural elements are favored
The reporter found that some popular products with traditional cultural characteristics support the sharp increase in gold sales, such as Gufa gold, new year’s greetings and other gold jewelry , which will also become the consumption trend of the gold market in the future.
Xiao Li in Beijing was not very interested in gold. When she occasionally accompanied her friends to purchase, she found that the style of gold jewelry has changed greatly. Some ancient gold products with traditional technology and modern modeling have stimulated her desire to buy.
consumer: because some of the crafts are hammered butterflies or carved by hand. The workmanship of pure handmade products is very fine.
At the new year gold counter, the reporter saw that the number of customers was significantly more than the traditional jewelry gold counter. These new year products showed the image of the tiger in a variety of forms through Chinese traditional culture. Some were made into Bracelet styles, some were designed as pendants, and others were positioned for collection.
Staff Wang He: {23456} Beijing Caishikou Department Store Co.Ltd(605599) our sales revenue increased by double digits during the Spring Festival.
In this shopping mall, the reporter noticed that the Winter Olympic chartered gold ornaments became a hot commodity. The gold commemorative products of the ice pier were already out of stock, while the Winter Olympic Games commemorative gold bars had long been in short supply. , there are only a few products left in the counter, and businesses are considering the supply as soon as possible.
Ye Bin, Bing dwen dwen, China National Gold Group Gold Jewellery Co.Ltd(600916) , Beijing flagship store manager: is like some key buttons and small Jin Zhang of some ice pier pier. Now it has been sold out of stock. center>
