Under the premise of the Spring Festival, the snow and ice tourism market in Chengdu will be strengthened during the Spring Festival! In accordance with the principle of “small, diverse, scattered, outdoor oriented and Wuxi Online Offline Communication Information Technology Co.Ltd(300959) “, the city’s culture, broadcasting and tourism system has launched 185 cultural and sports tourism activities in six categories, including exhibition viewing, show viewing, free travel, preferential purchase, performance viewing and sports, and 40 themed Tourism Boutique routes, including panda ecological tourism and ice and snow sports tourism, It has effectively met the spiritual and cultural consumption needs of the people during the Spring Festival.
It is reported that during the Spring Festival, the city’s A-level scenic spots received 5.201 million tourists, a year-on-year increase of 3.9%, and achieved a ticket revenue of 43.604 million yuan, a year-on-year increase of 9.0%. The city’s libraries, cultural centers and other public service venues received 326000 public tourists, a year-on-year increase of 31.9%.
the Centennial Winter Olympics “heated” the Spring Festival, and the ice and snow experience became a “new highlight”
This year’s Spring Festival coincides with the Centennial Winter Olympic Games, and the enthusiasm of citizens and tourists to participate in ice and snow sports tourism continues to rise. Ice and snow tourism has become the biggest highlight and hottest business form of the cultural tourism market in Chengdu during the Spring Festival holiday this year. The number of tourist reservations in Xiling Snow Mountain scenic spot has been close to the upper limit of the scenic spot for many days, with a total of 76000 tourists, a year-on-year increase of 41.3%, and attracted many tourists from outside the province to experience. Rongchuang snow world held snow sports events such as skiing challenge and “little hand in hand · parent-child double board relay race”. It built momentum for the Beijing Winter Olympic Games and Universiade with the passion of snow and ice sports, and received more than 45000 tourists, a year-on-year increase of 40.3%.
cultural and tourism feast meets various needs, and traditional holidays show “new fashion”
During the Spring Festival of the year of the tiger, citizens go to the library to study, rehearse in the cultural museum, watch exhibitions in museums and art galleries, and “punch in” all kinds of new scenes and new lines, which has become a new trend of traditional holidays.
“Super financial body – 2021 Chengdu Biennale” takes Tianfu Art Park as the “body” and launches the Spring Festival theme exhibition, attracting more than 25000 citizen tourists to “punch in” to feel the charm of modern art. Jinniu District focuses on the cultural activity of “enjoying Jinniu · Folk Spring”, and invites citizens to participate in the production of dumplings and dumplings, experience the traditional cuisine of the Spring Festival, feel its joy and festivity, and present a unique cultural “feast”. Qingbaijiang District held the new year activity of “meeting the new year” and presented new cultural and tourism scenes such as Chengxiang reception hall from a new perspective through the theme exhibition of “firewood Chengxiang” and “Jingcai Fanghua new year amusement club”, so as to attract many tourists to see the Millennium Chengxiang Fanghua. Chengdu rongchuang park’s intangible cultural heritage stunt “beating the iron flower” and the Great Lake show of the sun divine bird have attracted many tourists to the amusement park, enjoy intangible cultural heritage and experience the “folk year” with strong Sichuan flavor.
diversified business forms bloom colorful charm, and cultural and tourism consumption stimulates “new vitality”
“Tianfu ancient town tour” has the highest passenger flow. Jiezi ancient town, Luodai Ancient Town, Huanglongxi tourist area and Guanxian ancient city received 401000 tourists, 377000 tourists, 232000 tourists and 173000 tourists respectively, ranking among the top ten scenic areas in terms of tourist reception. “Red theme Tour” has once again become a new hot spot. Visiting red exhibitions and red ruins has become a new choice for many tourists during the Spring Festival. The red theme scenic spots received 617000 tourists. Among them, the Chengdu Campaign Memorial has received 11000 tourists, a year-on-year increase of more than 13 times. “Cultural and Expo experience tour” continues to attract tourists’ attention. Wuhou Temple Museum, Chengdu Museum and other museums held spring festival activities such as “weekend children’s Museum · spring season”, receiving 241000 visitors, 70000 visitors and 22000 visitors respectively. “Parent-child fun tour” and “panda theme Tour” have increased significantly. Parent-child scenic spots and routes are still an important choice for many families. Guosetian Township received 75000 tourists, a year-on-year increase of 53.1%. The expansion area of the giant panda breeding research base ushered in the first “Golden Week” of the Spring Festival, and the reception capacity of the scenic spot was significantly improved, with a total of 77000 tourists.
the characteristics of “global tourism” are more prominent, and Sichuan people’s visit to Chengdu has become a “new normal”
Under the background of advocating local Chinese New Year and not going out of the province unless necessary, the characteristics of “Sichuan people visiting Chengdu and Chengdu people visiting Chengdu” are more prominent. According to big data, tourists from the province accounted for more than 90% during the Spring Festival holiday this year. Citizens enter greenways, visit parks, and participate in urban leisure tourism and suburban rural tourism. During the Spring Festival, the city’s greenway parks at all levels attracted 4.38 million citizens and tourists. Sansheng flower township has received 419000 tourists. Kuanzhai alley carried out “lucky opening” lantern riddle guessing activities, offering new immersive riddle guessing scenes for tourists, attracting 195000 tourists. Chengjia tea village has attracted 87000 tourists through rich ceramic art experience, blue dye experience and other experience activities.
warm service guarantees holiday travel and shows the “new quality” of cultural and tourism services
In view of the market characteristics of strong holiday cultural tourism consumption demand, large passenger flow and high service quality requirements, the city’s cultural tourism system further strengthens the guarantee of holiday cultural tourism service, so that citizens and tourists can fully experience the “warmth” and “new quality” of Chengdu cultural tourism service in humanized and convenient services.
Innovate service methods and take multiple measures to “provide excellent service”. Dujiangyan City and other districts (cities) and counties open the parking lots of government agencies and institutions to tourists free of charge, which is convenient for tourists to travel and park, and greatly alleviates the problem of parking for tourists during the Spring Festival holiday. The Municipal Bureau of culture, broadcasting and tourism organized volunteers to carry out civilized tourism publicity activities and voluntary services at important points such as Chengdu tourism distribution center, advocate civilized tourism and healthy travel, and publicize civilized tourism behavior norms to tourists.
Provide warm services and achieve “remarkable results” in intelligent governance. Xiling Snow Mountain scenic spot implements time-sharing reservation and flow restriction to enter the park according to the soaring passenger flow during holidays. The corresponding ticket cableway inventory is set according to the reception capacity of the scenic spot at each time period, so as to effectively avoid the traffic congestion inside and outside the scenic spot caused by the centralized arrival of tourists at the same time. The scenic spot also innovatively uses the “intelligent” means to start the “cableway queuing system”, which enables tourists to enter the queuing area by scanning the code and number by mobile phone, and provides services such as playing movies and on-site stage interpretation in the on-site waiting area, which significantly improves the experience of tourists in ice and snow tourism.
