On the first day of construction after, the Spring Festival in 2022 officially ended.
On February 7, the Red Star capital Bureau learned that the total box office of the Spring Festival in 2022 (from January 31 to February 6) closed at 6.035 billion yuan, ranking second in the film history of the Spring Festival.
however, compared with 2021 and 2019 before the epidemic, on the premise of increasing the number of film arrangement by 20%, the number of film viewers this year is still 50 million less than last year and 20 million less than 2019, a five-year low.
Second in the history of box office films, the number of film viewers has reached a new low in five years, which is attributed to the increase in the unit price of film tickets. According to the data, the average price of Spring Festival movie tickets in 2022 was 52.8 yuan, up 8% year-on-year; Compared with 2019 before the outbreak, the increase was 18%. netizens call this “high ticket price for high box office”.
In addition, the Red Star capital Bureau noted that with the end of the Spring Festival, the share prices of many listed companies behind the scheduled films this year were unsatisfactory. As of the closing on February 7, the share prices of several listed companies such as Alibaba pictures (01060. HK), H&R Century Union Corporation(000892) (000892. SZ), reading group (00772. HK), Beijing Enlight Media Co.Ltd(300251) (300251. SZ), cat’s eye entertainment (01896. HK), Wanda Film Holding Co.Ltd(002739) (002739. SZ) all fell.
the second highest box office film in the history of Spring Festival this year
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the number of film viewers hit a five-year low
On February 7, according to the statistics of the state film administration, the total box office of the Spring Festival in 2022 (January 31 – February 6) closed at 6.035 billion yuan, surpassing 2019 before the epidemic, ranking second in the box office of the film history of the Spring Festival.
According to Xinhua News Agency
Among them, “shuimen bridge of Changjin Lake” took the lead with a box office score of 2.528 billion yuan. The killer is not too calm, “miracle · stupid child”, “bear haunt · return to earth”, “Four Seas” and “sniper” ranked second to sixth in the box office list. It is worth noting that “shuimen bridge of Changjin Lake” broke the box office record of the previous work “Changjin Lake” on the first day of its release with a score of 514 million, becoming the film with the highest box office in a single day of feature films in Chinese film history.
However, the Red Star capital Bureau noted that while the total box office ranked second in film history, the number of film viewers did not rise together, but fell sharply.
According to the data of Lighthouse professional edition, the total number of broadcasts of the Spring Festival in 2022 was 3.149 million, and the number of film viewers was 114 million.
In contrast, the preliminary statistics of the National Film Funding Office show that the total box office revenue of the Spring Festival in 2019 and 2021 (the Spring Festival in 2020 was cancelled due to the epidemic) reached 5.905 billion yuan and 7.822 billion yuan respectively; The total number of broadcasts was 2627200 and 2639700; The total number of film viewers reached 132 million and 160 million.
In other words, on the premise of a year-on-year increase of 19.3% in the total number of broadcasts of the Spring Festival in 2022, the number of film viewers decreased significantly by 28.8% and the box office revenue decreased by 22.8%. Not only was it defeated by the “Spring Festival bull market” in 2021, the number of film viewers in the Spring Festival in 2022 also decreased by nearly 20 million compared with the Spring Festival in 2019. When the total box office of the two was almost the same, the audience’s willingness to enter the cinema decreased significantly this year.
Guotai Junan Securities Co.Ltd(601211) the research report pointed out that although the number of broadcast sessions of the Spring Festival in 2022 reached a new high in recent five years, the number of film viewers hit a new low in recent five years.
“the most expensive Spring Festival file in history”
the average price of movie tickets exceeded 50 yuan, reaching a new high
Red Star capital Bureau noted that “high ticket prices” may be a major reason for the decrease in film viewing.
One family friend make complaints about it: “the first day of the lunar year takes a family to the movies. Six tickets count the popcorn drinks, the parking fees, and the small one thousand goes out. It’s really not worth it.” “With this money, I go to the bath center to take a bath, rub my back, watch movies and play mahjong. Isn’t it fragrant?”
Compared with the average price of 50 yuan in previous Spring Festival, the ticket price of film tickets in Spring Festival this year hit a new high again. Therefore, the 2022 Spring Festival is also known as “the most expensive Spring Festival in history”.
The Red Star capital Bureau found that the usual movie ticket of 20-40 yuan soared to 50-80 yuan during the Spring Festival this year, and even in some cinemas in popular business districts, the ticket price of “shuimen bridge of Changjin Lake” was more than 100 yuan. The lowest ticket price is {0024} yuan / ticket in Beijing cinema district; The average price of Huanying Cinema (heshenghui store) in Chaoyang District is 121 yuan; The ticket price of CGV Cinema (Qinghe store) in Haidian District is between 98-134 yuan.
According to the report of Lighthouse Research Institute, in the five years from 2016 to 2021, the average ticket price of National Spring Festival films increased from 36.5 yuan to 48.9 yuan. The average ticket price of the Spring Festival in 2022 was 52.8 yuan, an increase of 8% year-on-year; Compared with 2019 before the outbreak, the increase was 18%.
Figure lighthouse Professional Edition
In terms of time, the highest average ticket price on the first day of the lunar new year this year is 56.1 yuan, and then the ticket price has gradually decreased. From the film, the highest ticket price of “shuimen bridge of Changjin Lake” is 57.5 yuan; The lowest ticket price of “pleasant goat and grey wolf out of the future” is 44.7 yuan, which is also the only film with a ticket price of less than 50 yuan among the eight Spring Festival films. In 2021, none of the 10 spring festival films had an average ticket price of more than 50 yuan.
the issue price, duration and profit are the reasons for the price increase
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some films have announced price cuts
Why is the ticket price so expensive this Spring Festival?
Huang Haikun, editor in chief of movie watching, analyzed the Red Star capital Bureau and said: “on the one hand, when the film makers set the settlement price (distribution price) of class A and class B this year, it is higher than in previous years. On this basis, the platform has its own profit requirements, the price will be increased, and the final ticket price will be higher.”
“on the other hand, the survival of cinema films in 2021 is not very good, so the seller will make a market-oriented adjustment to the ticket price during holidays, especially during the Spring Festival. Moreover, during the Spring Festival, the actual expenses such as overtime wages of personnel can not be ignored.”
It is understood that the box office settlement price is the ticket price per person. The film copyright owners, investors, producers and distributors divide the cities into two categories according to the production and operation costs, market supply and demand and the ticket price level of cities across the country. Category A is the four first tier cities in Beijing, Shanghai, Guangzhou and Shenzhen, and category B is other cities. However, the settlement price is not equal to the movie ticket price bought by the final audience. The settlement price is only the lowest ticket price, and the cinema has to adjust the final selling price according to the actual situation.
According to China Economic Net, industry insiders pointed out that the lowest distribution price of all films in the Spring Festival this year rose to 35 yuan, compared with 30 yuan in the same period last year.
In addition, Huang Haikun also mentioned that this year’s film duration is also the key to affecting the ticket price, “this year’s film duration is too long, which makes the platform unable to arrange so many shows during the circular screening. Since it can’t turn down quickly to realize the profit, it can only increase the ticket price in a single show to realize the profit.”
Public information shows that this year’s Spring Festival, “shuimen bridge of Changjin Lake” is 149 minutes, “Four Seas” 128 minutes, “miracle · stupid child” 106 minutes, “the killer is not too calm” 109 minutes, “bear haunt · return to earth” 99 minutes, “sniper” 96 minutes. In the past, new year’s films were kept at 95 to 110 minutes, while this year there are two films with more than 120 minutes. The duration of “shuimen bridge of Changjin Lake” has reached 149 minutes, 1.5 times that of ordinary New Year’s films.
In addition, the Red Star capital Bureau noted that for the “most expensive Spring Festival file in history”, many netizens commented that the cinema was “fishing with all its strength, drinking poison to quench thirst” and “trying to eat it back for half a year”.
In this regard, Huang Haikun commented, “if the film will eventually enter the market behavior, it will be affected by the law of market regulation. In other words, when it enters the buyer’s market, the ticket price will naturally fall, and when it comes to the seller’s market, the price will rise, which is just a comparative problem.”
“Now we are very emotional because the ticket price has exceeded the default law of the world film market, that is, a movie ticket should be the money for a cup of coffee. Starbucks is about 40 yuan. As a result, a movie ticket of 70, 80, or even more than 100 may cause a big emotional rebound among the audience.” Huang Haikun said.
The high ticket price blocked some viewers from the cinema. Some viewers told the Red Star capital bureau that they wanted to see Watergate bridge and sniper, but because of the ticket price, they chose Watergate bridge.
With the end of the Spring Festival holiday, some films have announced a reduction in ticket prices.
On February 6, the film “sniper” took the lead in announcing that the minimum settlement price will be reduced to 35 yuan for category A and 30 yuan for category B from February 7, down 5 yuan from the previous settlement price.
results of scuffle in 8 films
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Share prices of listed companies behind fell almost across the board
Red Star capital Bureau noted that from the perspective of the production companies of this year’s Spring Festival, it has formed a production mode of “leading companies in the industry, creator companies with investment, participation of Internet companies, and combination of cinema, distribution and marketing companies”.
Insiders told the Red Star capital bureau that the Spring Festival file is a cake for production companies, distribution companies and cinemas, and there are many listed companies in major companies. So what about the share price performance of the listed companies involved after the end of the Spring Festival?
Taking the film “shuimen bridge in Changjin Lake” as an example, it has 7 production companies and 14 co production companies. Among them, there are many film and television giants such as bona film, Bayi film studio, Shanghai Film Co.Ltd(601595) group, Ali film, yinghuang film, H&R Century Union Corporation(000892) .
Three companies, Tencent pictures, Xinli media and Yuewen group, appeared in the list of production companies of “this killer is not too calm”, which ranked second at the box office. The listed companies involved include Beijing Enlight Media Co.Ltd(300251) and cat’s eye entertainment. Actor Shen Teng also participated in the production of “this killer is not too calm” through his 60% shareholding Beijing roast la culture media Co., Ltd. in addition, he also participated in the production of his film “Four Seas” through his 100% shareholding Haikou, which is a big film and Television Culture Co., Ltd.
“Miracle stupid child”, the third at the box office, has 8 production companies and 18 co production companies, including bad monkey, Alibaba pictures, Wanda Film Holding Co.Ltd(002739) and so on. It is worth mentioning that mengjunjun (Shanghai) Film Co., Ltd., which is owned by wenmuye, the director of the film, is also among them.
In addition, the co production company of “miracle stupid children” also has an equity investment partnership called Jiaxing Luying (limited partnership). Tianyancha app shows that Jiaxing Luying has 10 natural person shareholders and 1 enterprise legal person. Among the natural person shareholders, the names of well-known host Ma Dong, concave convex car rental CEO Zhang Wenjian, Sequoia Capital partner Cao Xi and Mi Wei media partner Mou Yu are impressively listed.
Behind the film sniper directed by Zhang Yimou and counter attacked by public praise, there are 11 production companies such as Beijing Enlight Media Co.Ltd(300251) and iqiyi film (IQ. US).
The statistics of Red Star capital Bureau found that the share price performance of the above listed companies on the first day of construction was unsatisfactory.
As of the closing on February 7, Alibaba pictures closed at HK $0.78 per share, down 3.70%; H&R Century Union Corporation(000892) closed at 3.69 yuan per share, down 5.63%; Reading group closed at HK $48.20, down 2.72%; Beijing Enlight Media Co.Ltd(300251) closed at 9.93 yuan, down 5.70%; Cat’s eye entertainment closed at HK $8.95, down 6.28%; Wanda Film Holding Co.Ltd(002739) closed at 13.38 yuan per share, down 8.36%. Meiyi shares rose 28.03% to close at only 2.03%.
