A few days ago, it was learned from the Shanghai Municipal Commission of commerce that during the Spring Festival, the amount of offline consumption payment in Shanghai was 37.1 billion yuan, an increase of 28.6% over the same period of the 2019 lunar calendar. On the 4th and 5th, the amount of offline consumption payment in Shanghai increased by 14.6% and 19.0% respectively year-on-year in 2021, and 57.9% and 39.2% year-on-year in 2019.
According to the monitoring of big data laboratory of consumer market (Shanghai), the offline consumption payment amount of catering industry in Shanghai during the Spring Festival was 3.92 billion yuan, an increase of 8.7% year-on-year in 2021 and 9.7% year-on-year in 2019. The consumption of cosmetics, shoes and hats, grain, oil and food increased by 1.9 times, 1.3 times and 0.7 times respectively year-on-year in 2021, and 2.2 times, 3.5 times and 2.6 times respectively year-on-year in 2019.
Folk consumption such as climbing mountains, outings, watching lights and movies in the new year has become a popular choice, and the diversion effect of characteristic theme activities is obvious. The shopping mall all day long time-honored brand, the intangible heritage craftsman and the heritage experience project in Shanghai mall create the “old flavor and non heritage new experience” special block in Shanghai, and the highest daily traffic volume exceeds 300 thousand people during the festival. The consumption in the five new towns is also popular. The sales of Jiading impression city, Qingpu Wanda Mao, Songjiang Wanda and other enterprises have increased by more than two digits year-on-year. At the same time, catering consumption continued to be hot. The Shanghai Municipal Commission of Commerce guided the municipal catering and cooking industry association to launch the take out list of reunion dinner and new year’s Eve dinner. A total of 81 catering and food enterprises were launched in two batches, covering 1616 stores, and 205 semi-finished packages, finished packages and special items were selected. Sampling statistics show that the total amount of dining hall food in Shanghai increased by about 10% year-on-year, and that of lunch hall food increased by nearly 15% year-on-year; The sales volume of new year’s Eve dinner takeout increased by nearly 20% year-on-year.
Quality consumption releases kinetic energy to lead fashion, and the spillover effect of entering the EXPO continues to appear. Nanjing road pedestrian street market, holiday sales 7 days sales increased by more than 60% before the holiday. “Ole” ushered in the holiday consumption boom, and the sales of the seven days of the holiday increased significantly month on month compared with that before the holiday. The airport’s first stores collectively went out of the circle. Hongqiao International Airport was transformed and upgraded with the characteristics of fashion culture, openness and strong experience. LV vortex store and other airport’s first stores were welcomed by consumers. The online New Year Festival is also full of vitality. The sales of HEMA fresh in Shanghai increased by more than 30%. Ding Dong’s sales of high-end prefabricated vegetables increased by more than three times month on month. Meituan’s catering consumption in Shanghai increased by 24% year-on-year. Jingdong home, a subsidiary of dada group, launched the “Jingdong hour purchase” service. More than 100000 retail stores opened online, and the sales in Shanghai increased by about 1.4 times year-on-year.
It is worth mentioning that the wonderful opening ceremony and events of the Winter Olympics also gave birth to a new driving force for consumption growth in Shanghai. Bailian another city linked the champion ice rink and launched public welfare courses on ice. The sales of the seven-day festival increased by nearly 60% month on month compared with that before the festival. Shanghai New World Co.Ltd(600628) snow one ice and snow park in the city has a hot consumption atmosphere, and the sales of shopping malls on the 7th day of the festival increased by more than 20% month on month compared with that before the festival. In addition, Changfeng Grandjoy Holdings Group Co.Ltd(000031) and Shanghai Magnolia square held ice and snow carnivals and international ice and snow festivals respectively. Jing’an melting city built a 1000 square meter dome outdoor real ice park. Snow51, a ski brand, opened the world’s first concept store in TX Huaihai, introduced indoor ski simulators, innovated a new mode of ice and snow consumption, and rapidly expanded to shopping malls such as Jingyao Qiantan, ganghui Henglong and Xingye Swire, Loved by consumers.
In addition, during the Spring Festival, the supply of main and non-staple food is orderly, and we will go all out to ensure people’s livelihood. According to the monitoring data, during the Spring Festival, the number of people staying in Shanghai during the Spring Festival decreased compared with last year, the wholesale trading volume of meat and vegetables decreased, and the supply of goods in Shanghai’s main and non-staple food market was normal and generally stable and orderly.
(Zhang Xiaozhen)
