Under the curtain of night, the Great Bay area of Guangdong, Hong Kong and Macao is brightly lit. Innovative elements are bursting out, financial assistance is continuously strengthened, and supporting measures are continuously improved… This Spring Festival is “not closed”, and the Great Bay area of Guangdong, Hong Kong and Macao is showing the vitality of night economy.
In Shenzhen Futian Xinghe coco Park Business District, there is an endless stream of citizens in the Xichun market with the theme of “tiger”. Here you can “Amoy” the artist’s peripheral products of the year of the tiger art exhibition.
The night play space created for young customers is also very popular during the Spring Festival. Zhou Dingling, head of the Promotion Department of Xinghe world · coco Park in Longgang, Shenzhen, said that young people have gradually become the mainstream consumer group of the night economy. The business district integrates with the surrounding bars and other brand merchants around the themes of trendy goods, music space, leisure space and sports territory, so as to attract different groups of lovers to join, enrich the content and boost consumption.
Qianhai Yifang city launched a series of theme activities of “five tigers celebrating Spring”; Happy coast launches 2022 super new year art plan; Meilin zhuoyuhui held the National Exhibition of “wonderful night of toy store”
In recent years, Shenzhen has launched the “Shenzhen night consumption map”, which brings together more than 140 night economic landmarks. A series of night themed activities such as “night tour, night shopping, night entertainment, night market, night appreciation and night snack” have become a “punch in place” for many citizens during the Spring Festival.
“Under the night economy, there are many business and cultural tourism combined formats, and the logo can be interspersed to create a more specific and empirical scene.” Lin Ziying, a young Hong Kong entrepreneur in the field of logo design, is full of confidence in the business opportunities brought by the night economy. She said that with the increasing demand for high-quality leisure life in Dawan District, the logo design has a more “place to play”.
The assistance of financial institutions also provides support for the development of night economy in Dawan district. Guangzhou, Shenzhen, Dongguan, Jiangmen and other cities in Guangdong, Hong Kong and Macao’s Great Bay area rely on financial institutions to send red envelopes to citizens to heat up the Spring Festival consumer market.
In Guangzhou, Guangdong UnionPay, Guangzhou rural commercial bank and China Postal Savings Bank launched the “no closing” promotion activities during the Spring Festival, and invested more than 60 million yuan in consumer gift packs.
The Shenzhen Municipal Bureau of Commerce organized six Chinese banks, including Industrial And Commercial Bank Of China Limited(601398) and Bank Of Communications Co.Ltd(601328) , to invest more than 25 million yuan in issuing digital RMB red envelopes to meet the consumption needs of citizens such as food, housing, transportation, tourism, entertainment and shopping. It covered the night consumption scene in a multi-dimensional way to send welfare and create the flavor of the new year to the citizens staying in Shenzhen for the Spring Festival.
“According to the statistics of Shenzhen retail trade association, Shenzhen has 81557 night consumption outlets, with 44 night consumption outlets per 10000 people.” The relevant person in charge of Shenzhen Municipal Bureau of Commerce said that as a new driving force of economic development, night economy plays an important role in creating an international consumption center city in Shenzhen.
The relevant person in charge of the Shenzhen Municipal Bureau of Commerce said that the Shenzhen Municipal Bureau of Commerce will introduce measures to focus on supporting the construction of night economic demonstration blocks, improve the night consumption management mechanism, open the night consumption scenes of urban public service spaces such as parks, squares and greenways, improve the comprehensive matching guarantee level and optimize the night consumption environment. (Sun Fei)
