In the “Beijing 8 minutes” of the closing ceremony of the 2018 Pingchang Winter Olympic Games, the intelligent handling Siasun Robot&Automation Co.Ltd(300024) of JD logistics “Asia No. 1” unmanned sorting center was surprised. Four years later, at the Beijing 2022 Winter Olympic Games, JD logistics appeared on the stage of major international events again to provide high-level and high-standard express logistics services for players from all countries.
cold winter + epidemic
can’t stop the way ahead
From September last year to now, Liu Qiang, the logistics manager of the national winter biathlon center, has worked for the venue to ensure logistics for nearly four months. In an interview with Securities Daily, he said that although he had encountered difficulties, “everything is worth doing”.
In the first ten days of November last year and in the middle and last ten days of January this year, heavy snow covered northern China, which brought great challenges to the preparation of the Winter Olympic Games. “First, slippery roads in snowy days have an impact on material handling; second, changes in epidemic prevention and control policies have led to difficulties in vehicle travel; third, late temporary delivery has made it difficult to move materials in.” Liu Qiang said.
According to the information of Beijing government procurement network, JD logistics is the logistics service provider of Beijing 2022 Winter Olympic Games and winter Paralympic Games. It is understood that it is also the first logistics service provider in China and the seventh logistics service provider in the world to serve the Olympic Games. Zhang Jizhi, head of Jingdong Logistics event service project team, said in an interview with the reporter of Securities Daily, “Jingdong Logistics can shoulder the heavy responsibility mainly from five aspects: integrated supply chain capability, leading logistics scientific and technological strength, green and low-carbon supply chain system construction, rich experience in sports event service and the value of delivery enterprises as social infrastructure.”
Four years ago, JD logistics began to accumulate kinetic energy. In 2018, Jingdong Zhangjiakou heavy cargo operation center has officially opened its warehouse. On the one hand, Zhangjiakou is an important node for Jingdong Logistics to expand to the north of North China, on the other hand, it is preparing for the logistics services of the Winter Olympic Games.
“In terms of informatization, JD logistics specially developed the MDS system entrusted by the event organizing committee in November 2020.” Zhang Jizhi said. MDS information, together with human ID card, vehicle ID card and vehicle seal, is listed as the four “keys” to enter the Olympic venues. All logistics vehicles that need to be distributed to the Olympic venues need to obtain MDS information in the MDS system in advance before entering the venues.
Automatic handling Siasun Robot&Automation Co.Ltd(300024) , sorting Siasun Robot&Automation Co.Ltd(300024) , intelligent express truck, UAV and double-sided intelligent distribution cabinet are also widely used in Winter Olympic logistics services. Take indoor transportation Siasun Robot&Automation Co.Ltd(300024) as an example. It is like a connector connecting the “buffer zone”, “clean zone” and “polluted zone” of the Winter Olympic venues. According to JD logistics, the indoor transportation Siasun Robot&Automation Co.Ltd(300024) works in the buffer zone. The staff in the clean area can call the indoor transportation Siasun Robot&Automation Co.Ltd(300024) to their location through the configured intelligent terminal. After the vehicle reaches the boundary between the clean area and the buffer area, the staff can place the materials in the Siasun Robot&Automation Co.Ltd(300024) box, transport the materials by Siasun Robot&Automation Co.Ltd(300024) , reach the boundary between the buffer area and the polluted area, and complete the ferry connection between the materials from the clean area to the polluted area. The materials in the polluted area can also be sent from Siasun Robot&Automation Co.Ltd(300024) to the clean area after killing, which can reduce the cross regional flow of personnel.
“actual combat” + experience
transformation and upgrading in major events
“JD logistics implements the ‘green flow plan’, and cooperates with industry and social forces to jointly pay attention to the sustainable development of mankind from the three aspects of ‘environment’, ‘humanistic society’ and ‘economy’, and actively practice greening in the Winter Olympic venues,” Zhang Jizhi said. They set up material recycling corners in the main logistics center and venues to improve the reuse rate of logistics packaging; Electric logistics vehicles are 100% used for urban distribution in the competition area and logistics inside the venue, and hydrogen energy logistics vehicles are operated in Zhangjiakou competition area.
\u3000\u3000 “JD logistics has established six highly coordinated networks, including storage network, comprehensive transportation network, ‘last mile’ distribution network, large cargo network, cold chain logistics network and cross-border logistics network. It has greatly improved efficiency in warehousing, transportation, sorting and distribution. It has also independently developed warehousing, transportation and order management systems to support the overall number of supply chains Word. ” Zhang Jizhi said.
It can be said that JD logistics went all out for this event. At the same time, what does it gain? Although Zhang Jizhi didn’t say it clearly, he may find some answers from the past of UPS, an international logistics giant who once served the Winter Olympics.
UPS has successively sponsored the 1996 Atlanta and 2000 Sydney Summer Olympics and the 1998 Nagano Winter Olympics. In 2008, UPS became the only sponsor of logistics and express services for the Beijing Olympic Games. According to statistics at that time, the Chinese people’s attention to sports events was as high as 70%, ranking first in the world. After sponsoring the Beijing Olympic Games, UPS has rapidly expanded its popularity in China and even the Asian market, with a strong brand pulling effect.
This year, Chinese people pay unprecedented attention to ice and snow sports, and its brand effect can be imagined. In addition to JD logistics, Yto Express Group Co.Ltd(600233) will also serve large-scale events. It is the official logistics service sponsor of the 19th Asian Games in 2022. The reporter of Securities Daily interviewed Xin ZHAOFEI, vice president of Yuantong international and head of the Asian Games logistics service command center, on what aspects large-scale events can bring to express enterprises.
Xin ZHAOFEI said: “First, cultivate and train the team. In the whole process, we can cultivate more professional talents, especially comprehensive talents who can undertake large-scale projects; second, improve the ability and expand the network. After the experience of the Asian Games, the ability to understand the coordinated operation of China, international, aviation and other businesses will be greatly improved; third, enrich the product categories and optimize the product structure, so that we can have access to them Business types of more categories, such as transportation and customs declaration of blood and urine samples used for doping testing, horses, etc; Fourth, it helps to build brand influence. We will show the company’s strength and corporate image through service events. “
“Large scale comprehensive events are an important training ground to test and improve the level of express logistics. They are also the best platform to promote express logistics enterprises to speed up the construction of modern circulation system and enhance international competitiveness.” An express expert told the Securities Daily: “in the logistics services of large-scale international events with high standards, high difficulties and high requirements, such as Jingdong serving the Winter Olympic Games and Yuantong serving the Asian Games, Chinese express enterprises will be trained. This is one of the paths for the differentiated development of enterprises and a great opportunity for the transformation and upgrading of the industry and moving towards the international stage.”
