The Spring Festival in 2022 ended with a total box office of 6.039 billion yuan.
Due to the heated discussion at the opening ceremony of the Beijing Winter Olympics, director Zhang Yimou’s “sniper” is still on the topic. “In the dead of night”, the netizens make complaints about the “ticket filling”.
“overnight ticket replacement”
is the film arrangement too miserable?
The reputation of the opening ceremony of the Beijing Winter Olympic Games was detonated, and the director who knows Chinese romance best was brushed on the whole network. “The actor of the opening ceremony of the film, Zhang hechong, will go to the cinema!”
Some spectators shouted to “make up tickets” overnight.
However, it was found that the new film “sniper” jointly created by Zhang Yimou and his daughter Zhang Mo was cold in the Spring Festival, and the film arrangement time was “marginal”. make complaints about the movie.
After the opening ceremony, general director Zhang Yimou admitted in an interview that has neglected the film for the Winter Olympic Games and “the film arrangement is miserable”.
It is reported that when Zhang Yimou had participated in the live broadcast publicity, he begged the national cinemas not to arrange only “Midnight” sessions for “sniper”. Seeing that the box office was “at the bottom”, he said that as a director, he could only “worry”.
Wu Qiming, deputy general manager of Henan Hollywood Cinema Management Co., Ltd., told the China Securities Journal China Securities Taurus reporter that for films of the same type of war, “Watergate bridge” has the foreshadowing of the previous work “Changjin Lake”, and the influence of “sniper” must not be achieved. For the proportion of films in the Spring Festival, all film parties are trying their best to compete. The film arrangement in the cinema should also try to be comprehensive. Compared with Watergate bridge, sniper has no subjective advantage. However, with the passage of time, Zhang Yimou’s masterpiece will ferment for a long time, and the Winter Olympic opening ceremony will also drive it .
After the opening ceremony of the Beijing Winter Olympics, cinemas began to rapidly increase the number of films .
According to the data of Lighthouse professional edition, the film arrangement of “sniper” rose to 10.8% on February 7 (9.7% on the first day of release), and is expected to continue to rise. According to the data, it is expected that by February 11, the film arrangement will rise to 10.1%, and the proportion of golden scenes will reach 10.5%.
The reporter found that Beijing Chaoyang theater arranged five “snipers” on February 3; On February 7, it increased to 12 games.
So far, “sniper” has been released for seven days, and the cumulative box office has exceeded 295 million yuan .
The reporter noted that at present, the score of the film on Douban has risen to 7.7, the highest for this year’s spring festival film.
Spring Festival is too expensive?
anti price reduction of sniper
Compared with previous years, the ticket prices of the Spring Festival stalls this year are higher, attracting many viewers to make complaints about “leek”.
According to the financial report of China Central Television, as of 0:00 today, the film battle of the Spring Festival ended with a total box office of 6.039 billion yuan. Overall, ticket prices have become the main reason for disturbing the box office. According to the data of , the average ticket price of Spring Festival films exceeded the 50 yuan mark for the first time.
Judging from the number of film viewers, the first day of the Spring Festival was 25.62 million, a decrease of nearly 9 million compared with the same period last year. From the second day to the fifth day of junior high school, the number of film viewers further declined, and the cumulative number of film viewers decreased by nearly 50 million year-on-year.
When make complaints about the movie tickets too expensive, the film sniper side announced that had cut the minimum settlement price to category a 35 yuan since February 7th, and B category 30 yuan (5 yuan down) . This is also the first film to reduce the price limit among the eight new films in the Spring Festival this year.
According to China fund, the ticket price of “sniper” has begun to be lowered.
Take the Capital Cinema in Xidan, Beijing as an example. Two days ago, the ticket price was as high as 94 yuan / piece , but tomorrow the ticket price will be basically reduced to 58 yuan / piece and 67 yuan / piece (except the VIP Hall). The maximum decrease of is as high as 38% .
Insiders also said that should not over interpret the movie ticket price . The price is determined by the relationship between market supply and demand. The large number of people watching movies during the Spring Festival and high labor costs are the reasons why the ticket price is higher than usual.
Will you contribute a box office share to Director Zhang Yimou this year?
