What's the hottest thing now? Ice! Pier! Pier!
The first trading day Bing dwen dwen, Cultural Investment Holdings Co.Ltd(600715) and Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , two authentic "ice pier pier stocks", together with one word limit.
among them, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) once had more than 370000 orders, and the sealing fund once exceeded 750 million yuan.
Another stock block, Bing dwen dwen, has reached 300 thousand hands at Cultural Investment Holdings Co.Ltd(600715) .
Bing dwen dwen, what is Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) 's concept?
The reporter found that Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) is one of the only three licensed product categories, including plush toys, and the only listed company.
Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) : the factory is fully started and will fully coordinate the production capacity
Bing dwen dwen, as a franchised retailer and licensed manufacturer of the 2022 Winter Olympics in Beijing, is a fully deserve Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) "ice pier pier concept".
Shuey Rhon Rhon, Bing dwen dwen Bing dwen dwen, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , said today that the products of the Winter Olympic Games are selling on the ice pier, snow, Rong, Rong, toys, modeling, hand, ornament, crystal ball, and ice box pier blind boxes, badges (mascot sports modeling series, countdown series, folk custom Series), precious metals (opening ceremony countdown gold and silver bars, etc.), all of which are designed by the company. Products produced and sold.
For the situation of short supply, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) said that in view of the recent popularity of the above Winter Olympic licensed goods by the majority of consumers, the company has organized employees and factories to start production in an all-round way, made every effort to coordinate production capacity rationing, ensure the supply of Winter Olympic licensed goods and try its best to meet the needs of the majority of consumers.
Bing dwen dwen, the reporter noted that before the panic buying of the ice pier pier, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) had some winter Olympic chartered souvenirs missing.
Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) 1 in the middle and late ten days, it was said that some popular products had been temporarily out of stock. With the Winter Olympic Games approaching, the company is actively strengthening the preparation of goods by strengthening the coordination of production capacity rationing and planning in advance, so as to ensure the timely and stable supply of Winter Olympic licensed products on the eve of the opening of the Winter Olympic Games and during the games.
Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) previously, it was also revealed that the company has submitted more than 600 self-designed Winter Olympic commemorative products to the Olympic Organizing Committee.
Cultural Investment Holdings Co.Ltd(600715) : licensed manufacturer and distributor of Winter Olympic Organizing Committee
Cultural Investment Holdings Co.Ltd(600715) is another "Bing dwen dwen" today's trading.
Cultural Investment Holdings Co.Ltd(600715) once said on the investor interaction platform that as a licensed manufacturer and seller of Beijing Winter Olympic Organizing Committee, the company has the franchise production rights of Winter Olympic derivatives in three categories: precious metals, handicrafts and ceramics, as well as the franchise retail rights of all winter Olympic derivatives.
In terms of licensed production rights, the company will authorize third-party enterprises to design and produce relevant derivative products, and obtain the share of product sales revenue. In terms of franchised retail, the company will participate in the franchised distribution of Winter Olympic products through self operation and authorized third-party operation, and set up franchised retail stores (points), so as to obtain the sales revenue share of franchised distribution and relevant licensing fee income.
At present, the company is actively promoting the above licensed production and sales business, vigorously expanding the cooperation between third-party manufacturers and distributors, and the design declaration of relevant products is also under preparation.
purchase restriction! Online shopping Bing dwen dwen ID two limit
The grand occasion of "one trick is hard to find" also forced businesses to take purchase restriction measures.
Bing dwen dwen sales page of Tmall's official flagship store shows that it can protect the normal customers' purchase demand as far as possible, avoid hoarding goods and transfer prices. If you buy multiple pieces of the same ID, you can send up to two.
It is reported that Bing dwen dwen can only be purchased through the pre-sale form at the official Tmall flagship store, except for queuing purchase. Take the sale on February 7 as an example. The store will open pre orders in three batches at 16:00, 18:00 and 20:00 respectively. The number of pre orders in each batch is 2000 pieces, but the goods will not be delivered immediately after payment, and the delivery cycle will be within 30 days.
In addition, according to the publicity information of official licensed retailers, there are 58 retailers in Beijing Winter Olympic Games, including Wangfujing Group Co.Ltd(600859) , Beijing Kingee Culture Development Co.Ltd(002721) , Anta, Cultural Investment Holdings Co.Ltd(600715) , shoushang shares, China Sports Industry Group Co.Ltd(600158) and other companies.
why Bing dwen dwen could be so hot?
Cao Xue, the head of the mascot design team of the Beijing Winter Olympic Games and professor of Guangzhou Academy of fine arts, recalled the creation and modification process in the past ten months with great emotion.
Bing dwen dwen and his team drew thousands of manuscripts in the past ten months of creation and revision. Finally, the image of the "ice pier pier", which was designed by the panda, talent shows itself from nearly six thousand works from 35 countries.
Bing dwen dwen's ice shell is related to ice and snow movement and is full of sense of technology and future.
Cao Xue introduced that the ice shell came from "ice sugar gourd", one of the first finalists of the team.
Although the creativity of "ice sugar gourd" is widely praised, it is not enough to represent the image of a big country. So the team tried again and again to change the image in the ice shell into elk, tiger and rabbit
Various ideas have been put forward and overturned. Finally, we still think that the national treasure panda can be loved by people all over the world.
Bing dwen dwen, Cao Xue said he thought he would be welcome, but he didn't expect to be so angry that his son did not buy it in the shop. "Its ice crystal shell is cold, but the image looks warm and lovely, and I believe this warmth can be felt by everyone."
A "pier" is hard to find? "Bing dwen dwen", the Winter Olympic Games, I bought with digital Renminbi.
The biggest winner of Bing dwen dwen shouted: "ice pier pier open to let me in"!
Sell millions a day! The online store is empty and off the shelf in seconds! What is more popular than "one trick is hard to find" is this big market! Some annual sales have exceeded 2 billion yuan!
