In February and June, Huadong Medicine Co.Ltd(000963) announced that Sinclair, its wholly-owned subsidiary in the UK, acquired 100% equity of viora, an energy source medical and beauty device company.
It is reported that viora company was founded in 2005 and headquartered in New York, USA. It is an international medical beauty company focusing on medical beauty non-invasive and minimally invasive energy source equipment. It has innovative technologies such as core, SVC and PCR. It has an advanced product portfolio using laser, strong pulse light, RF, high-pressure jet, microcrystalline grinding and other technologies to provide high-quality Cost effective non-invasive and minimally invasive solutions. The products are used in anti-aging, body and face shaping and other fields. Viora has sales operations in more than 60 countries / regions around the world, with more than 10000 global institutional users.
At present, viora mainly has five listed energy source medical and beauty equipment products, including reactiontm for body and face shaping and skin firming, medical and beauty multi-functional operation platform “V-series” products integrating radio frequency (RF), intense pulsed light (IPL), laser and other energy sources, and enerjet products using JVR needle free minimally invasive high-pressure injection technology, Pristinetm, a diamond microcrystalline dermabrasion equipment, adopts infusiontm of ionwave electroporation introduction technology.
Huadong Medicine Co.Ltd(000963) said that it has preliminarily formulated its market strategy in China according to viora’s existing products. For example, reactiontm, its core product, adopts viora’s multi frequency RF core technology and is equipped with three different treatment handles. It has been approved by the US FDA and obtained the registration certificate of class III medical devices from the State Drug Administration (nmpa) in 2015. After the equity delivery of viora is completed, Huadong Medicine Co.Ltd(000963) plans to quickly integrate reactiontm into China’s self operated sales team, Quickly carry out market promotion.
Huadong Medicine Co.Ltd(000963) said that this transaction is another important global strategic layout in the field of medical and American energy source equipment after Sinclair wholly acquired high tech, a Spanish energy source medical and American equipment company, in February 2021. Viora’s existing technologies and products such as intense pulsed light, microcrystalline dermabrasion and high-pressure jet are effectively complementary to Sinclair EBD business product pipeline, realizing the full layout of energy source medical and American device products and basically realizing the coverage of mainstream technologies of energy source devices.
Lv Liang, chairman of Huadong Medicine Co.Ltd(000963) said: “Viora’s products have differentiated competitive advantages. This transaction further expands the company’s innovative product pipeline of medical beauty, which is in line with the company’s international development strategy of medical beauty and helps to continuously consolidate and enhance the company’s comprehensive competitiveness in the field of medical beauty. In the future, the company will continue to make steady progress in accordance with the established strategy of” global operation layout and double cycle operation and development “, Strengthen the international industrial expansion with Sinclair, a wholly-owned subsidiary of the UK, as the global medical beauty operation center, adhere to the diversified business models such as independent research and development, external cooperation and equity investment, successively introduce the world-class medical beauty products with high scientific and technological gold content into China, adhere to the self-supporting model, and rely on the company’s professional clinical registration and marketing promotion team, Help the rapid commercialization of international high-quality products. Gradually realize the company’s global strategic layout of medical beauty, and strive to build Sinclair into a world-class high-end innovative medical beauty enterprise. “
