The 2022 Beijing Winter Olympic Games has not only raised everyone’s enthusiasm for ice and snow sports, but also set off a consumption boom for relevant souvenirs and sports equipment. Among them, Bing dwen dwen, the mascot of Beijing Winter Olympic Games, has been searched frequently for promotion.
Wang Chunxia, CEO of Laika think tank, told Securities Daily that ice and snow sports have become popular in public life, especially among teenagers, in recent years. Taking skiing as an example, more and more people are keen to share skiing on social platforms, which has become a trend sport. Bing dwen dwen, which is a part of its consumption pattern, is also a part of its consumption pattern. At the same time, the shape of the ice pier pier is very naive, and it is very popular with China. It is a surprise that we should be welcomed by everyone. 85.
Everyone loves Bing dwen dwen. Xiao Hong Book owner Bing dwen dwen told reporters that in February 4th, she went to Beijing’s 2022 official licensed retail store, Chaoyang District Garden Gate Road store, and found that the related products of ice pier pier were sold out. At 10 a.m. on February 5, she rushed to the Wangfujing Group Co.Ltd(600859) department store Beijing 2022 official licensed commodity retail store and found that a kilometer long queue had been lined up at the scene. The staff who maintained order at the scene told her that the expected queue time was 5-6 hours
source: screenshot of the official Olympic flagship store
Bing dwen dwen Bing dwen dwen tried to place orders at Tmall Olympic official flagship store online in February 6th, but all the surrounding ice pier piers were sold out. Only one month of sales of ice pier toys toys has reached 70 thousand +.
It is reported that the Beijing Winter Olympics Organizing Committee has developed more than 5000 licensed products, including non-metallic products such as badges and key chains, precious metal products, clothing, clothing and accessories, silk products, ceramic products, stationery, plush and various materials, toys, handicrafts, jewelry, electronic products and accessories, intelligent Wearable devices, home textiles, luggage, ice and snow sporting goods, Commemorative stamps and products, commemorative coins (banknotes), etc.
at present, there are 29 licensed manufacturers and 58 licensed retailers in Beijing Winter Olympic Games, including many listed companies, including Anta sports, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , Cultural Investment Holdings Co.Ltd(600715) , Wangfujing Group Co.Ltd(600859) .
among them, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) is a licensed production and retailer for the 2022 Beijing Winter Olympic Games. According to the Securities Research Report, the company will supply licensed commodities for the venues during the Winter Olympic Games. Previously, the company has successively obtained the franchise rights of large-scale international top games such as Beijing Olympic Games, Shanghai World Expo, Nanjing Youth Olympic Games and Beijing World Garden Expo.
On January 20, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) said on the investor interaction platform that the company has submitted more than 600 self-designed Winter Olympic commemorative products to the Olympic Organizing Committee. The product categories are very rich, and some popular products are temporarily out of stock. With the Winter Olympic Games approaching, the company is actively strengthening the preparation of goods by strengthening the coordination of production capacity rationing and planning in advance, so as to ensure the timely and stable supply of Winter Olympic licensed products on the eve of the opening of the Winter Olympic Games and during the games.
Shanxi Securities Co.Ltd(002500) said that the revenue of licensed goods is expected to exceed 2.5 billion yuan throughout the Winter Olympic cycle. driven by the Beijing Winter Olympic Games, relevant events marketing, peripheral derivatives sales and other activities will be carried out gradually, and relevant companies in the industrial chain may enter the performance cashing period. For the franchise industry, the Olympic franchised goods will increase in excess sales with the arrival of the Olympic Games. In addition to making up for the Olympic franchise fees, it will also obtain a considerable amount of net profits; At the same time, Olympic franchise commodity sales enterprises can also take the opportunity of the Winter Olympic Games to improve their corporate image and product popularity, expand overseas sales market and improve brand value.
Christoph Dube Bing dwen dwen is a very interesting and interesting mascot, and is full of positive energy, and will definitely become my collection, “said International Olympic Committee director of the Olympic Games at noon on February 6th at the regular news conference of Beijing Olympic Winter Games Organizing Committee.
Bing dwen dwen, a spokesman for Beijing Winter Olympic Organizing Committee, said that Zhao Weidong’s “ice pier” is very tight and “hard to get”. This reflects the high heat of China’s ice and snow sports. Bing dwen dwen Shuey Rhon Rhon Bing dwen dwen, “these two days, many friends asked where to buy ice pier, because the factory is on holiday during the Spring Festival holiday, so the ice pier is very tight. We are also increasing coordination and increasing supply. In fact, everyone can also care about snow and Rong Rong.” P align = “center” > source: screenshot of the official Olympic flagship store
