During the Spring Festival in 2022, with the support of multiple factors such as the national precise epidemic prevention and control policy and the Winter Olympic Games, the travel consumption of this year’s Spring Festival presents many new trends and characteristics. On February 6, Tongcheng travel released the 2022 Spring Festival holiday travel consumption data report (hereinafter referred to as the “report”) to analyze and inventory the national travel consumption market during the Spring Festival holiday.
The report shows that during the Spring Festival this year, the two main themes of “returning home for the new year” and local travel go hand in hand. The return passenger flow before the festival has increased by more than 40% compared with last year. The Spring Festival bookings of scenic spots and hotels in many third and fourth tier cities have increased rapidly. The passenger flow of returning home to visit relatives superimposes the travel demand of local residents, which makes the local and surrounding tourism market very hot during the Spring Festival. Hainan, Xinjiang and other provinces and cities have also ushered in a little spring.
The opening of the Beijing Winter Olympics during the Spring Festival has set off a nationwide upsurge of ice and snow tourism, especially ice and snow sports experience. Ice and snow sports experience scenic spots such as Shichahai ice field in Beijing and taiziling ski resort in Sichuan have attracted the attention of tourists
before the festival, the return passenger flow increased by more than 40%, and the passenger flow in major urban agglomerations was concentrated
This winter, the overall epidemic situation in China is relatively stable, and the return policies of all localities are more flexible, allowing more migrant workers to have a happy new year. According to the big data of one-way travel, the travel passenger flow is relatively concentrated before and after the holiday, especially the demand for some long-term travel has been released intensively before the Spring Festival, which makes the travel consumption during the whole Spring Festival more concentrated on the surrounding short distance, and the long-term travel returns to a high level until the fifth and sixth day of the lunar new year. In terms of specific data, the overall return passenger flow before the Spring Festival this year increased by more than 40% compared with the same period last year. Among them, the air ticket reservation increased by 23%, the train ticket reservation increased by 41%, and the bus ticket reservation increased by 195%.
During the Spring Festival this year, many homesick migrant workers returned home in advance by means of holiday shopping. The return passenger flow was relatively scattered. From mid January to new year’s Eve, the overall passenger flow remained at a high level. At the same time, the hot spots of long-distance travel before the festival are mainly concentrated among several core urban agglomerations such as Beijing Tianjin Hebei, Yangtze River Delta, Pearl River Delta and Chengdu Chongqing urban agglomeration. Flights from Shenzhen and Guangzhou to Chengdu and Chongqing performed particularly well. Railway travel is obviously concentrated in major urban agglomerations. Guangzhou to the surrounding Shenzhen, Dongguan and Zhanjiang, Shanghai to Suzhou, Bijie to Guiyang and Hengyang to Changsha have become popular train routes during the Spring Festival.
In terms of car use, the popularity of shuttle cars at Nanfang airport is significantly higher than that of northern airport. During the Spring Festival, the top 10 airports in China are Chongqing Jiangbei International Airport, Shenzhen Bao’an International Airport, Sanya Phoenix International Airport, Guangzhou Baiyun International Airport, Shanghai Pudong International Airport, Haikou Meilan International Airport, Chengdu Tianfu International Airport Shanghai Hongqiao International Airport, Beijing Capital International Airport and Nanning Wuwei International Airport
Winter Olympics ice and snow tour with fire, booking after 90 and 00 accounts for more than half
On February 4, the Beijing Winter Olympic Games officially opened. Many ice and snow events such as skating, skiing, ice hockey, curling, snowmobile, sledge and winter biathlon took turns in Beijing and Zhangjiakou, attracting the attention of people all over the country to ice and snow sports. According to the big data of the same trip, during the Spring Festival this year, the orders of ice and snow scenic spots across the country increased by 68% compared with the same period last year. Among them, compared with ice and snow sightseeing scenic spots, outdoor skating rinks, ski resorts, ice and snow theme parks and other scenic spots and venues that can truly experience ice and snow sports are more concerned by tourists. Skiing has become one of the five most popular scenic spots in this year’s Spring Festival.
According to the data, Beijing Shichahai ice field, Sichuan taiziling ski field, Beijing Jundushan ski field, Zhejiang Hangzhou Daming Mountain Ski Field and Guangzhou rongchuang snow world have become popular ice and snow tourist attractions during the Spring Festival. In addition, some popular ski resorts in Beijing and Zhangjiakou have suspended ticket sales due to hosting Olympic projects. After the Olympic Games, these reopened Winter Olympic venues will also usher in a new round of passenger flow peak. Among those who are keen to experience ice and snow sports, women account for 58%. Young people prefer to try ice and snow sports. The post-90s and post-00s account for more than half of the people who book ice and snow sports scenic spots.
Young people returning home for the Chinese new year also travel around low-level cities. During the Spring Festival holiday this year, reservations for scenic spots in third tier and below cities increased rapidly, with many dark horse scenic spots. After several programs of Henan satellite TV were “out of the circle”, the local Sui and Tang culture has attracted people’s attention. The Sui and Tang ruins botanical garden has become the largest dark horse scenic spot in this year’s Spring Festival, and the online reservation volume has increased by more than 300%. Orders for scenic spots such as shanggaodaguan old street in Yichun, Jiangxi, laoleshan in Zhumadian, Henan, and Longtoushan international tourism resort in Hanzhong, Shaanxi all increased rapidly
the local tourism market is hot, and Xinjiang and Hainan usher in the small spring of China’s tourism market
In terms of hotel reservation, the reverse family visit passenger flow during the Spring Festival this year superimposes the local travel demand, and the local hotel reservation accounts for as much as 46%. “Residential hotel” has become a new choice for urban people to receive family members who visit their relatives reversely and for urban residents to enjoy the atmosphere of new year’s day. Among them, ski, hot spring and other themed resort hotels are most popular with tourists, followed by seaside resort hotels with good scenery and vision.
Under the background of remarkable achievements in epidemic prevention and control in China, the Chinese tourism market in some destinations has also ushered in the Spring Festival. The same journey travel data show that during the Spring Festival holiday this year, the number of hotel reservations in Xinjiang increased by 110% compared with the same period of the Spring Festival last year, the number of hotel reservations in Hainan increased by 96%, and hotel reservations in Jilin, Anhui, Hubei and other provinces also increased significantly.
It is understood that in recent years, Xinjiang has vigorously developed ice and snow sports tourism and built a number of ski resorts with international first-class slopes and lengths, attracting a large number of ice and snow sports lovers. At the same time, around the Spring Festival, a total of 69 cultural tourism preferential measures were launched in Xinjiang, covering scenic spot tickets, hotel accommodation, catering and other cultural and tourism consumption projects, so as to provide concessions for people to travel to the local area. The major destinations and scenic spots in Hainan Province have also prepared rich and colorful cultural and tourism activities for national tourists. Island tourism projects such as camping, surfing and diving and the local warm climate make Hainan an ideal winter resort for Northern tourists.
