On the last day of the Spring Festival holiday (February 6), the donkey mother tourism network released the summary report on the 2022 Spring Festival trip in the year of the tiger (hereinafter referred to as the report). According to the report, the top ten popular scenic spots in China during the Spring Festival are Zigong Chinese lantern world, Guangdong Chimelong resort, Qianshan Scenic Spot, Lingshan scenic spot, Nanjing Qixia mountain scenic spot, Confucius Temple Qinhuai River Painting boat, Happy Valley Group, Wawu mountain, Huayi Brothers Media Corporation(300027) (Changsha) film town and hanging wall great wall four seasons ski resort.
The report summarizes the tourism consumption preferences of tourists during the Spring Festival holiday. Affected by the Winter Olympic Games, the Spring Festival ice and snow tourism has increased significantly compared with previous years; Cultural theme tours such as lantern shopping, New Year custom experience and intangible cultural heritage performances make the new year more interesting; Whether it is the local Chinese new year or returning home for reunion, while visiting relatives and friends, tourists also choose to punch in the surrounding areas. Climbing to pray for blessings, theme parks and rural tourism have become popular choices. At the same time, high-quality vacation products are favored.
Winter Olympics ignites ice and snow tourism
According to the report, tourists’ enthusiasm for travel has not decreased, and the peak of travel is from February 2 (the second day of the first lunar month) to February 4 (the fourth day of the second lunar month). Among the tourists, “post-80s” and “post-90s” are still the most active, accounting for more than 60%; Family customers become the main force, in which women hold the “decision-making power” and dominate the choice of destinations, routes and hotels. Safety and comfort are their core needs. From the perspective of tourist sources, Shanghai, Beijing, Wuxi, Guangzhou, Chengdu, Nanjing, Suzhou, Xiamen, Wuhan and Chongqing have become the hottest departure cities.
According to the report, the top ten popular scenic spots in China are Zigong China lantern world, Guangdong Chimelong resort, Qianshan Scenic Spot, Lingshan scenic spot, Nanjing Qixia mountain scenic spot, Confucius Temple Qinhuai River Painting boat, Happy Valley Group, Wawu mountain, Huayi Brothers Media Corporation(300027) (Changsha) film town and hanging wall great wall four seasons ski resort.
The report said that when the Winter Olympics met the Spring Festival of the year of the tiger, the public’s enthusiasm for experiencing ice and snow sports was unprecedented, and many ski resorts across the country welcomed a large number of “punch in” tourists. Ticket bookings in Chengdu Xiling Snow Mountain, Hangzhou Tonglu shengxianli international ski resort, Beijing Vanke Shijinglong ski resort, Jiayuguan cantilever great wall four seasons ski resort, Huanggang Yingshan taohuachong Ski Park and other scenic spots have increased significantly. Citizens and tourists choose to experience the fun of ice and snow at the “door of their home”.
Experts from the Cultural Tourism Industry Research Institute of Qichuang tourism group said that from the perspective of the Spring Festival in recent years, the mainstream customer groups of China’s ice and snow leisure tourism market are divided into two groups: the customer source groups dominated by northern provinces and the customer source groups dominated by first-line and second-line cities. The former has a large population base and high frequency, but the customer unit price needs to be improved. The latter is mainly in southern cities. Although the number of people is less and the frequency is relatively low compared with the north, the customer unit price is higher and the aftereffect is greater.
Experts from the Cultural Tourism Industry Research Institute of Qichuang tourism group analyzed that at present, China’s ice and snow tourism has ushered in multiple positive factors, and the ice and snow tourism market is expected to break out further. First, the market is favorable and tourism consumption is upgraded. Tourists pay more attention to interactive and experiential products. Ice and snow tourism is in line with this characteristic. Secondly, the event is favorable. The 2022 Winter Olympics will become a grand event for all Chinese people, which is bound to further heat up the ice and snow tourism. Moreover, the sustainable policy is favorable, driven by the vision of “300 million people on ice and snow”, the development of ice and snow tourism as key industries in many provinces and cities, and the selection of the first batch of ski tourism and vacation destinations. There are also favorable industries. Around the Winter Olympics economy, a closed-loop industrial chain of “ice and snow manufacturing, rescue, vacation services and supporting facilities” has been gradually formed.
The report pointed out that during the Spring Festival, cultural scenic spots around the country ushered in a peak passenger flow. Many tourists went together to find the flavor of the new year, and the popularity of visiting old streets, watching lanterns, visiting flower exhibitions and praying folk custom tours exploded. Jizhou kiln scenic spot, located in Ji’an County, Jiangxi Province, integrates Luling culture, ceramic culture and local folk customs. National tide activities such as intangible cultural heritage performance, Hanfu garden tour and Jizhou kiln Qiandeng Festival have attracted many tourists. The wonderful performances of Bashan Grand Canyon in Sichuan are uninterrupted. The Tujia welcoming dance, Tujia welcoming relatives, and the immersive interactive experience of Pakistani culture, as well as washing luck feet, putting river lanterns and shouting springs, let tourists experience different customs.
The report also shows that during the Spring Festival this year, it was sunny in most parts of the country, and tourists went on outings to get close to nature. Gaoling China village in Jiangxi, Yudong village in Zhejiang, Chongming Island in Shanghai, Huangxian Forest Park in Zhejiang and Jiaogang Lake scenic spot in Anhui also attracted a large number of tourists with fresh and natural scenery, Hot New Year customs activities and characteristic theme activities, as well as local farm dishes Fruit picking is very popular with tourists, which makes the rural tourism keep heating up.
family travel accounts for nearly 70%
“Local Chinese New Year” is a local tour with fire, peripheral tour and tour in the province. Tourists also pay attention to characteristic resort hotels such as hot spring hotels and parent-child hotels. The report shows that during the Spring Festival holiday, medium and high-end resort hotels attract tourists to travel together, accounting for nearly 70% of family trips, and diversified leisure consumption experience has become a preference. Among them, Gaoxing Hotel and hotels around the theme park are “difficult to find a room” due to good quality and many parent-child elements, and the reservation volume has increased by 63% year-on-year. Shanghai Toy Story Hotel, Guangzhou Chimelong Panda Hotel, Weihai Xianghai Howard Johnson resort, Liyang Jiangsu Tianmu Lake Tourism Co.Ltd(603136) Nanshan Zhuhai Yushui hot spring Resort Wuxi huajiantang Taohuadao hot spring resort is a popular resort for tourists.
In addition, the “Hotel +” products including reunion banquet, afternoon tea, buffet, hot spring bathing, fruit and vegetable picking, traditional year culture and other experience projects are very popular with tourists. For example, Hangzhou Fuchun Kaiyuan grassland resort hotel is close to the mountains and rivers, with rich parent-child activities. It can pick strawberries, expand plants, visit hobbit village and taste farm delicacies. It is a good place to embrace nature and release body and mind; Stay in Guangzhou Chimelong Hotel and enjoy the privilege of “one ticket and many parks”. Play all over Guangzhou Chimelong park. Children can enjoy free tickets during the Spring Festival and spend the new year with white tiger.
According to the report data, Shanghai, Guangzhou, Suzhou, Zhuhai, Beijing, Wuxi, Changzhou, Qingdao, Nanjing and Huzhou have become the top ten most popular peripheral tourism destinations in China.
