On February 6, the donkey mother tourism network released the summary report on the 2022 tiger year Spring Festival trip (hereinafter referred to as the report). According to the report, tourists’ enthusiasm for travel has not decreased, and the peak of travel is from February 2 (the second day of the first lunar month) to February 4 (the fourth day of the second lunar month). Among the tourists, the post-80s and post-90s are still the most active, accounting for more than 60%; Family customers become the main force, in which women hold the “decision-making power” and dominate the choice of destinations, routes and hotels. Safety and comfort are their core needs. From the perspective of tourist sources, Shanghai, Beijing, Wuxi, Guangzhou, Chengdu, Nanjing, Suzhou, Xiamen, Wuhan and Chongqing have become the hottest departure cities.
From the experience content, affected by the Winter Olympics, the Spring Festival ice and snow tourism has increased significantly compared with previous years; Cultural theme tours such as lantern shopping, New Year custom experience and intangible cultural heritage performances make the new year more and more interesting. According to the report, the top ten popular scenic spots in China are Zigong · China lantern world, Guangdong Chimelong resort, Qianshan Scenic Spot, Lingshan scenic spot, Nanjing Qixia mountain scenic spot, Confucius Temple Qinhuai River Painting boat, Happy Valley Group, Wawu mountain, Huayi Brothers Media Corporation(300027) (Changsha) film Town, and hanging wall great wall four seasons ski resort.
When the Winter Olympics meet the Spring Festival of the year of the tiger, the public’s enthusiasm for experiencing ice and snow sports is unprecedented, and many ski resorts across the country welcome a large number of “punch in” tourists. Ticket bookings in Chengdu Xiling Snow Mountain, Hangzhou Tonglu shengxianli international ski resort, Beijing Vanke Shijinglong ski resort, Jiayuguan cantilever great wall four seasons ski resort, Huanggang Yingshan taohuachong Ski Park and other scenic spots have increased significantly. Citizens and tourists choose to experience the fun of ice and snow at the “door of their home”.
The report also shows that during the Spring Festival this year, the weather in most parts of the country is fine, and tourists have outings and get close to nature. Gaoling · China village in Jiangxi, Yudong village in Zhejiang, Chongming Island in Shanghai, Huangxian Forest Park in Zhejiang and Jiaogang Lake scenic spot in Anhui have also attracted a large number of tourists with fresh and natural wind and light, lively New Year customs activities and characteristic theme activities, There are also local farm dishes and fruit picking, which are popular with tourists, making rural tourism heating up.
“Local Chinese New Year” is a local tour with fire, peripheral tour and tour in the province. Tourists also pay attention to characteristic resort hotels such as hot spring hotels and parent-child hotels. The report shows that during the Spring Festival holiday, medium and high-end resort hotels attract tourists to travel together, accounting for nearly 70% of family trips, and diversified leisure consumption experience has become a preference. Among them, Gaoxing Hotel and hotels around the theme park are “difficult to find a room” due to good quality and many parent-child elements, and the reservation volume has increased by 63% year-on-year. Shanghai Toy Story Hotel, Guangzhou Chimelong Panda Hotel, Weihai Xianghai Howard Johnson resort, Liyang Jiangsu Tianmu Lake Tourism Co.Ltd(603136) Nanshan Zhuhai Yushui hot spring Resort Wuxi huajiantang Taohuadao hot spring resort is a popular resort for tourists.
According to the report data, Shanghai, Guangzhou, Suzhou, Zhuhai, Beijing, Wuxi, Changzhou, Qingdao, Nanjing and Huzhou have become the top ten most popular peripheral tourism destinations in China.
