What can I find in the studio? Cosmetics and daily necessities, now major platforms have a new choice, that is to find a job suitable for themselves.
However, compared with the complex recruitment process of urban white-collar workers in most people’s impression, the recruitment studio belonging to “blue collar workers” can be described as opening the Shanghai New World Co.Ltd(600628) door.
live studio “one click order” job search
You don’t need a resume, you don’t need to detain your ID card in advance, you just need to leave your phone number and favorite position in the live broadcasting room, and you can quickly find a job as a front-line worker in the factory. Behind this seemingly fantastic story is the demand of China’s huge “blue collar” workers being seen.
“We are from Tianshui, Gansu Province. We opened a noodle shop at home before.” Facing the reporter’s lens, Che Jianping and his wife are somewhat shy. In the past few years, the couple have been operating Lanzhou Ramen restaurant in Jiujiang, Jiangxi Province. However, the sudden epidemic has surprised their lives. “It’s not easy to do business in the past two years. Last October, we made a total. Maybe we’d better go into the factory and find a job.”
However, it’s easy to say. When it comes to looking for a job, the husband and wife have made it difficult. Both of them are in their early 40s. Che Jianping has only junior high school education and has no experience of entering the factory before. “We don’t know whether we can do it or not. When we were doing business, we often heard that the labor agency is unreliable and worried about being cheated.” Without acquaintances, the seemingly simple work in the factory has become an insurmountable gap between the couple.
Che Jianping’s wife Li Ee love to watch Kwai Fu. When taking care of the noodle shop, the couple like to brush videos together. One day, Li Ee saw a live broadcast of a anchor “Liu Chao Kwai”, and at that time he felt that this speech was real and the attitude of handling things was reliable. Gradually, Che Jianping found that Liu Chao was a veteran entrepreneur. “I also checked and found that he was still a party member. He was also reported by Dahe newspaper in Henan Province.”
As soon as he came and went, Che Jianping had a bold idea. He wanted to go all the way to find him directly and ask the anchor from human resources to help find a job.
“I first contacted their customer service in the live studio, signed up, and then drove to him.” Maybe even Che Jianping didn’t think of it. He gained a lot from this bold adventure. In Changzhou, Jiangsu Province, he and his wife found the job they wanted in the factory. “They learned about our situation and arranged a separate husband and wife dormitory for us, so we can cook by ourselves.”
The story of Che Jianping and his wife is not an example. Behind them are the employment needs of hundreds of millions of “blue collar” workers and a new generation of migrant workers, but for a long time before, these booming needs were buried in the dark.
Reporters noted that this Spring Festival holiday, Kwai live broadcast live recruitment function. From the introduction of the product page, this platform is the newly launched recruitment platform “quick Recruitment”. “It was users like Che Jianping who inspired us, and their needs made us pay attention to this unnoticed field.” A fast hand official told reporters, “our product is mainly aimed at the blue collar workers and the new generation of migrant workers.” Kwai TSE said.
Compared with the well-known white-collar employment, the employment of blue collar workers has its unique employment environment and demand. “At present, the recruitment of live broadcasting room does not need resumes and documents, which is very critical.” The aforementioned person in charge explained, “there is a characteristic of the industry here. There are intermediaries in front-line recruitment. Many workers with low educational level are likely to be detained by intermediaries. Our platform is to avoid such problems and protect the legitimate rights and interests of workers.”
a live broadcast recruited 1074 workers
The labor force is a huge market. When workers apply for jobs, enterprises naturally recruit. During the Spring Festival holiday this year, with the arrival of the annual tide of returning home, the problem of labor shortage during the Spring Festival, especially in front-line factories, is highlighted again.
“In general, the work of blue collar workers has strong mobility, which is determined by the characteristics of both parties.” The above-mentioned person in charge explained that, on the one hand, due to the serious information asymmetry in the previous recruitment, it is likely that the workers found that the post was not suitable after taking the post, and the loss of workers was serious; On the other hand, there are many variables in factory production, such as the arrival of the Spring Festival holiday and the demand for temporary orders. The demand for posts fluctuates greatly, which also leads to the continuous adjustment of the number of workers.
“Therefore, if we want to recruit blue collar workers, we need to meet three key elements: simplicity, efficiency and transparency.” The above-mentioned person in charge concluded.
For factory production, efficiency is money. Liu Chao, the person in charge of the enterprise, still remembers the scene of the labor shortage during the epidemic the year before last. “At that time, the epidemic had just occurred, and a mask factory finally found equipment to expand production. As a result, so many workers could not be found temporarily.” What shall I do? Liu Chao thought of a short video platform.
At that time, the live broadcast with goods had just sprung up, and he began to recruit workers in the live broadcast room. “Unexpectedly, a live broadcast found 200 workers for the factory and solved the urgent need.” This time, Liu Chao also saw the needs. “Although information is developed now, there are still few ways for many of our workers to obtain information. Short video live broadcast is one of the few. Therefore, if we can make good use of this channel, we can solve this problem.”
In the Kwai live broadcast recruitment column, the reporter randomly delivered a post of electronic factory parts assembly in a live room. In less than 5 minutes, the reporter received a call back from the factory, specifically introducing the basic information such as the factory location, salary and treatment, and learned that the factory can arrange an interview at any time and enter the post as soon as half a day. “We will not charge any extra for the whole recruitment.”
According to Liu Chao, previously, he and the platform jointly held an online recruitment live broadcast with the local human resources department. The number of viewers exceeded 246000 and 1074 workers were recruited on the spot. “Since the third day of junior high school, all localities have started to resume work one after another. We subsequently joined hands with human resources departments in many places in Jiangsu to recruit in the live broadcasting room.” Liu Chao said that at present, he has contacted more than 70 factories, and the whole recruitment will last until the 15th day of the first month.
the demand for “blue collar” is being seen
At five or six o’clock in the morning, I stood at the door of the labor agency store. When I opened the door at seven or eight o’clock, several vans stopped. A piece of cardboard on the windshield said simple labor needs. Those who were willing to hand in their ID cards could get on the bus. This is the most common way for many electronics factories to find workers.
Compared with the increasingly mature white-collar recruitment app, the employment needs of blue collar workers are rarely seen.
Without the help of digitization, it is difficult to solve the problem of labor resource mismatch in today’s blue collar labor market.
Zhang Chenggang, associate professor of the school of labor economics of Capital University of economics and trade and director of China new employment form research center, said that for a long time, blue collar groups have been facing problems such as low matching efficiency between supply and demand and false publicity of recruitment information.
At the same time, employers also feel that the recruitment cost is getting higher and higher. A survey data shows that at present, the cost of recruiting a waiter for an ordinary catering merchant ranges from 500 yuan to 1000 yuan, and there is also a risk of short-term loss of personnel.
According to the data, compared with 180 million white-collar workers and 12.4 million gold collar workers, the scale of blue collar workers in China’s secondary and tertiary industries is 426 million. However, under the huge number of people, the online rate of blue collar recruitment is only 5% (21.3 million). “The reason why this area develops slowly is mainly because the commercialization profit is not high.” According to the analysis of an industry insider, the current market scale of blue collar recruitment is about 6 billion yuan, which is not a big cake for people to flock to. “The social value of serving the employment of blue collar workers is immeasurable.” The aforementioned insiders believe that the Internet helps realize digitization in this field, which is also an important embodiment of its inclusive nature.
“I think we have a strong advantage in this business.” The Kwai Fu official said that compared with the rules of white-collar recruitment, the “trust” between people in blue collar recruitment is still the most important link. “Workers love to introduce acquaintances, introduce townships, and introduce relatives. Their essence is to build trust, which is the advantage that Kwai has always been.” It is understood that from the current trial operation, the conversion rate of the “quick Recruitment” platform from position delivery to successful entry is much higher than expected.
But at the same time, safety and reliability is the responsibility that the platform must bear. “At present, we still have certain requirements for the recruitment party to enter the platform. They need to submit business license, human resources service license and other materials, and they can enter the platform only after we identify them.”
“After the Spring Festival holiday, there will be a peak season for factory recruitment every year. I hope this year’s live studio recruitment can bring better results and help more workers find jobs.” Liu Chao is full of confidence in the upcoming resumption of work recruitment.
