February 6 is the last day of the Spring Festival holiday in the year of the tiger. All localities have started to return to work. When “local Chinese New Year” and “returning home for Chinese New Year” are intertwined, the “new year flavor” of this year’s Spring Festival is also different.
According to the consumption data of Jingdong hourly shopping and Jingdong home Spring Festival, the Research Institute of dada group has come to the conclusion that buying hourly shopping is becoming the mainstream choice for young people to buy new year goods. Mobile phones, digital, beauty makeup, household appliances and other whole categories of new year goods are popular, semi-finished products and prefabricated dishes are popular, and Guochao cultural and creative tiger element goods lead the new fashion, and local new year brings hot orders in different places.
During the Spring Festival, people in Shenzhen love to buy these household appliances
During the Spring Festival, many consumers in Shenzhen choose to buy all kinds of goods such as home appliances, digital, clothing, home cleaning, beauty makeup, mother and baby, drinks and so on through Jingdong hour purchase and Jingdong home purchase, which are delivered by dada express within one hour, meeting the shopping needs of consumers on demand.
For consumers in Shenzhen, smart and practical household appliances have also become a popular new year purchase to reward themselves, care for their families and improve the quality of life. According to the data of Jingdong hourly purchase and Jingdong home, during the Spring Festival in 2022, the sales of household appliances in Shenzhen increased by more than 8 times year-on-year, including the sales of massage instrument, flat screen TV, water purifier, oven, air fryer, hanging ironing machine, humidifier and hair dryer increased by more than 10 times year-on-year.
This Spring Festival, semi-finished products and prefabricated dishes have made their debut at position C of the dinner table. According to the data of Jingdong hourly purchase and Jingdong home, the sales of wonton, dumplings, noodles, refrigerated kimchi, cooked food gift box and microwave food increased by more than 10 times year-on-year, and the conditioned meat string increased by 8 times year-on-year; Semi finished clean vegetables increased by 2.6 times year-on-year; Sushi, French fries, roast sausage, salad, hot dog and other Western flavors also increased by 3.5 times or more year-on-year.
Among the processed fast food, golden egg dumplings, glutinous rice chicken, vermicelli, guinea fowl and Babao rice are the most popular; Among the processed aquatic products, shrimp slides, minced garlic vermicelli, scallops, squid flowers, Buddha jumping over the wall and other dishes are very popular. Geographically, consumers in the south prefer prefabricated dishes such as shrimp slip, egg dumplings, sausage, Orleans roast chicken and glutinous rice chicken, while consumers in the north prefer hard dishes with local characteristics such as elbow ham, tofu skin, dumplings, garlic sausage, grilled chicken and salad.
Among them, Shenzhen consumers prefer wonton, dumplings, French fries, flavor snacks, roast sausage, etc. the sales of these products increased by more than 10 times year-on-year.
Shenzhen and Guangzhou are the cities that send the most orders from other places.
transfer orders from other places. Shenzhen and Guangzhou are the cities that send the most orders from other places
Many people still choose to celebrate the Spring Festival of the year of the tiger on the spot, with orders from different places, so that people who work hard outside can get home. The real-time retail and distribution methods of online orders and hourly delivery of goods make the expression of mind and the flow of human feelings more convenient and timely.
According to the data of Jingdong hourly purchase and Jingdong home, during the Spring Festival, the orders of single person and consignee in different cities increased by 1.3 times year-on-year, and the order volume increased all the way after entering a small year. Among them, Shenzhen and Guangzhou are the cities that send the most orders from other places. It can be seen that the tourists in these areas care and bless their hometown relatives. Chongqing and Beijing are the cities with the largest number of orders received in different places.
Milk, vegetables, fruits, snacks, grain and oil are the most frequently purchased commodities in remote orders, while makeup suits, health massage products and cameras are the commodities with the fastest year-on-year growth in sales. Add a dish to the new year’s Eve dinner table for relatives in the distance, send digital products and high-quality beauty and health care products to their parents in their hometown, and send them home with your heart to make up for the warmth that you can’t visit in the new year.
The growth rate of home appliance sales exceeded that of the old three kinds of new year goods.
the “pattern” new year goods have a new flavor, and men’s eye care products are popular
As the “post-80s” and “post-90s” have become the main force of consumption in the Internet era, their annual purchase position has begun to migrate from offline to online, and they are more and more in favor of the real-time consumption mode of “online order, delivery to home and hourly delivery of goods”. Buy as you want, don’t wait, and send the new year goods home every hour to make this Spring Festival easier.
The consumption data of Jingdong hourly purchase and Jingdong home Spring Festival show that the “old three kinds” of “dried fruits, candy and pastries” are still sought after by the public. From January 7 to February 4, 2022, the sales of sandwich hard candy increased three times year-on-year, and the sales of soft candy doubled year-on-year. Bread and pastry gift box increased by 1.9 times year-on-year, and preserved fruit gift box increased by 3 times year-on-year.
Drinks, leisure snacks, Cereals, Oils and non-staple foods, fresh fruits are also necessary for new year goods. Dairy products, cooking oil, Baijiu, cherry, chocolate, puffed food, nuts and biscuits are all on the TOP20 products list. Cherizi and strawberries became the most popular fruits. The sales of fried imported nuts increased by 1.7 times year-on-year, and the sales of imported tea and honey also increased by 1.3 times year-on-year. Nutritional supplements are also popular, and the sales of donkey hide gelatin cake increased by 1.7 times year-on-year. The annual goods list of hourly purchase and Jingdong home is the epitome of China’s overall consumption upgrading trend.
The diversified and fashionable consumption attitude of young people also makes the new year’s products more rich and fashionable. In addition to delicious food, mobile phones, digital, beauty makeup, clothing and household appliances, more new categories have become the choice of new year goods, and gifts are suitable for personal use. Consumption figures of the hours purchased and Jingdong’s Spring Festival show that household appliances sales increased 6.9 times compared with that of the previous year, and the color cosmetics and cosmetics increased 2.7 times compared with the same period last year. The number of mobile phone products increased by 2 times compared with that of the previous year, and the number of computer digital products also increased 1.4 times compared with that of the previous year.
Interestingly, the sales of men’s eye care products, men’s beauty care liquid and men’s lip care products, including men’s tops, have increased more than three times year-on-year. It can be seen that at important nodes such as the Spring Festival, men are also more willing to pay for their appearance.
The sales of commodities containing the elements of the year of the tiger increased by 7 times month on month.
While embracing the national tide, they are keen to play with the tide. The consumption preferences of young people are also reflected in the Spring Festival consumption of hourly shopping and Jingdong home.
In recent years, the overall sales of cultural and creative IP goods in the Forbidden City have increased by 1.4 times year-on-year, covering nuts, toys, pastries, drinks, stationery, home decoration and other types. Rainbow x Dunhuang Museum co branded electric blanket also made the top 10 list of CO branded goods.
In addition, during the Spring Festival, the sales of goods containing the elements of the year of the tiger such as “sprouting tiger” and “blessing tiger” increased seven times month on month. The year of the tiger element gift boxes for snacks, nuts, drinks and cakes sell well as a whole. Among home decoration accessories, the sales of tiger Zodiac Fu stickers, couplets and carpets increased.
