China news, Jingwei, February 6 – on February 6, Tongcheng travel released the 2022 Spring Festival holiday travel consumption data report (hereinafter referred to as the “report”) to analyze and inventory the national travel consumption market during the Spring Festival holiday. The report shows that during the Spring Festival this year, the order volume of national ice and snow scenic spots increased by 68% compared with the same period last year.
before the festival, the return passenger flow increased by more than 40%
According to the big data of one-way travel, the travel passenger flow is relatively concentrated before and after the holiday, especially the demand for some long-term travel has been released intensively before the Spring Festival, which makes the travel consumption during the whole Spring Festival more concentrated on the surrounding short distance, and the long-term travel returns to a high level until the fifth and sixth day of the lunar new year. In terms of specific data, the overall return passenger flow before the Spring Festival this year increased by more than 40% compared with the same period last year. Among them, the air ticket reservation increased by 23%, the train ticket reservation increased by 41%, and the bus ticket reservation increased by 195%.
The report shows that the return passenger flow of this year’s Spring Festival is relatively scattered. From mid January to new year’s Eve, the overall passenger flow remains at a high level. At the same time, the hot spots of long-distance travel before the festival are mainly concentrated among several core urban agglomerations such as Beijing Tianjin Hebei, Yangtze River Delta, Pearl River Delta and Chengdu Chongqing urban agglomeration. Flights from Shenzhen and Guangzhou to Chengdu and Chongqing performed particularly well. Railway travel is obviously concentrated in major urban agglomerations. Guangzhou to the surrounding Shenzhen, Dongguan and Zhanjiang, Shanghai to Suzhou, Bijie to Guiyang and Hengyang to Changsha have become popular train routes during the Spring Festival.
In terms of car use, the popularity of shuttle cars at Nanfang airport is significantly higher than that of northern airport. During the Spring Festival, the top 10 airports in China are Chongqing Jiangbei International Airport, Shenzhen Bao’an International Airport, Sanya Phoenix International Airport, Guangzhou Baiyun International Airport, Shanghai Pudong International Airport, Haikou Meilan International Airport, Chengdu Tianfu International Airport Shanghai Hongqiao International Airport, Beijing Capital International Airport and Nanning Wuwei International Airport.
Winter Olympics ice and snow tour with fire
It is reported that on February 4, the Beijing Winter Olympic Games officially opened. Many ice and snow events such as skating, skiing, ice hockey, curling, snowmobile, sledge and winter biathlon took turns in Beijing and Zhangjiakou, attracting the attention of people all over the country to ice and snow sports.
According to the big data of the same trip, during the Spring Festival this year, the orders of ice and snow scenic spots across the country increased by 68% compared with the same period last year. Among them, compared with ice and snow sightseeing scenic spots, outdoor skating rinks, ski resorts, ice and snow theme parks and other scenic spots and venues that can truly experience ice and snow sports are more concerned by tourists. Skiing has become one of the five most popular scenic spots in this year’s Spring Festival.
According to the data, Beijing Shichahai ice field, Sichuan taiziling ski field, Beijing Jundushan ski field, Zhejiang Hangzhou Daming Mountain Ski Field and Guangzhou rongchuang snow world have become popular ice and snow tourist attractions during the Spring Festival. In addition, some popular ski resorts in Beijing and Zhangjiakou have suspended ticket sales due to hosting Olympic projects. After the Olympic Games, these reopened Winter Olympic venues will also usher in a new round of passenger flow peak. Among those who are keen to experience ice and snow sports, women account for 58%. Young people prefer to try ice and snow sports. The “post-90s” and “post-00s” account for more than half of the people who book ice and snow sports scenic spots.
In addition, young people returning home for the Spring Festival also took a tour around low-level cities. During the Spring Festival holiday this year, the booking of scenic spots in third tier and below cities increased rapidly, and there were many dark horse scenic spots. After several programs of Henan satellite TV were “out of the circle”, the local Sui and Tang culture has attracted people’s attention. The Sui and Tang ruins botanical garden has become the largest dark horse scenic spot in this year’s Spring Festival, and the online reservation volume has increased by more than 300%. Orders for scenic spots such as shanggaodaguan old street in Yichun, Jiangxi, laoleshan in Zhumadian, Henan, and Longtoushan international tourism resort in Hanzhong, Shaanxi all increased rapidly.
local hotel reservations account for 46%
The report shows that in terms of hotel reservation, the reverse family visit passenger flow during the Spring Festival this year superimposes the local travel demand, and the local hotel reservation accounts for as high as 46%. “Residential hotel” has become a new choice for urban people to receive family members who visit their relatives reversely and for urban residents to enjoy the atmosphere of new year’s day. Among them, ski, hot spring and other themed resort hotels are most popular with tourists, followed by seaside resort hotels with good scenery and vision.
The report also pointed out that under the background of remarkable achievements in China’s epidemic prevention and control, the Chinese tourism market of some destinations also ushered in a small sunny spring. The same journey travel data showed that during the Spring Festival holiday this year, the number of hotel reservations in Xinjiang increased by 110% compared with the same period of the Spring Festival last year, the number of hotel reservations in Hainan increased by 96%, and hotel reservations in Jilin, Anhui, Hubei and other provinces also increased significantly.
