During the Spring Festival, the theme of “welcoming the new year of the tiger” and “welcoming the new year of the tiger” has been launched, which has created a strong atmosphere for the construction of international shopping centers and shopping centers in Shanghai. During the festival, the consumer market is wonderful, stable and orderly.
offline consumption is low before and high after, with significant growth in key areas
According to the monitoring of the consumer market big data laboratory (Shanghai), during the seven days of the Spring Festival (January 30 to February 5), the city’s offline consumption payment was 37.1 billion yuan, an increase of 28.6% over the same period of the 2019 lunar calendar. Affected by factors such as the in-situ Spring Festival last year and the epidemic prevention and control of this year’s Spring Festival, rain and snow weather, the city’s offline consumption showed a recovery trend of “low before high” during the Spring Festival. On the 4th and 5th, the city’s offline consumption payment increased by 14.6% and 19.0% respectively year-on-year in 2021 and 57.9% and 39.2% year-on-year in 2019.
During the Spring Festival, the offline consumption payment amount of the catering industry in the city was 3.92 billion yuan, an increase of 8.7% year-on-year in 2021 and 9.7% year-on-year in 2019. The consumption of cosmetics, shoes and hats, grain, oil and food increased by 1.9 times, 1.3 times and 0.7 times respectively year-on-year in 2021, and 2.2 times, 3.5 times and 2.6 times respectively year-on-year in 2019.
shopping landmarks have a strong annual flavor and continue to stimulate consumption enthusiasm
Folk consumption such as climbing high in the Spring Festival, outing parties, watching lights and movies has become a popular choice. The diversion effect of characteristic theme activities is obvious. Time-honored shopping mall, heritage builders and heritage projects in Yu Garden mall have created a special street with “old flavor and new experience of Shanghai”. The highest daily traffic volume exceeds 300 thousand passengers all day long during the festival. Shanghai Universal Port launched the “year of prestige China”, drawing awards at regular intervals on the whole point, beating drums to send hundreds of tigers on the first day of the lunar new year, and giving red envelopes to the God of wealth on the fifth day of the lunar new year. The sales of the seven-day holiday increased by more than 30% month on month compared with that before the holiday. Baoshan Wanda launched the everything market · year of intangible cultural heritage in China. Folk interaction such as sugar man painting, shadow play and Spring Festival couplets was carried out on site. The sales of the seven-day festival increased by more than 60% year-on-year.
The consumption popularity of the five new towns is booming, and the sales of Jiading impression city, Qingpu Wanda Mao, Songjiang Wanda and other enterprises have increased by more than two digits year-on-year. Holiday discounts are unprecedented. Bailian Group launched the “1 billion red envelope New Year’s greetings”. Its Lianhua supermarket, Oriental commercial building (Fengxian, Jinshan store) and Yong’an department store had a significant increase in sales on the 7th day of the festival compared with that before the festival. Hongqiao Tiandi is not happy with the “tiger” New Year season. 8888 members are given red envelopes to create an auspicious and happy spring festival atmosphere. Catering consumption continues to be hot. The Municipal Commission of Commerce guided the municipal catering and cooking industry association to launch the take out list of reunion dinner and new year’s Eve dinner. It launched 81 catering and food enterprises in two batches, covering 1616 stores, and selected 205 semi-finished packages, finished packages and special items. Sampling statistics show that the total amount of dining hall food in the city increased by about 10% year-on-year, and that of lunch hall food increased by nearly 15% year-on-year; The sales volume of new year’s Eve dinner takeout increased by nearly 20% year-on-year.
welcome the innovative model of the Winter Olympics and breed new opportunities for ice and snow consumption
The wonderful opening ceremony and events of the Winter Olympics gave birth to a new driving force for consumption growth in Shanghai. For example, Bailian another city linked the champion ice rink to launch public welfare courses on ice, bringing “zero foundation” and “zero threshold” ice sports experience. The sales of the seven-day festival increased by nearly 60% month on month compared with that before the festival. As the earliest indoor real ice skating rink in Shanghai, Shanghai New World Co.Ltd(600628) snow one ice and snow park has a hot consumption atmosphere. The sales of shopping malls in the seven days of the festival increased by more than 20% month on month compared with that before the festival.
Changfeng Grandjoy Holdings Group Co.Ltd(000031) launched the ice and snow carnival, and the 1000 square meter real ice Park helped the Winter Olympics. The sales of the seven-day festival increased significantly year-on-year. Shanghai White Magnolia square holds the international ice and Snow Festival, with 1200 square meters of outdoor venues, giant ice rinks and gorgeous lights, bringing the experience of North China in winter. Jing’an melt city has built a 1000 square meter dome outdoor real ice Park, which has become a good place for winter skating. The sales of the seven-day festival have increased by more than 25% compared with that before the festival. Snow51, a ski brand, opened the world’s first concept store from TX Huaihai, introduced indoor ski simulators, innovated a new ice and snow consumption model, and rapidly expanded to shopping malls such as Jingyao Qiantan, ganghui Henglong and Xingye Taiguhui, which are loved by consumers.
the popularity of quality consumption remains unchanged, releasing kinetic energy and leading fashion
High end consumption is still hot. Henglong Plaza opened the year of the tiger wish matrix and distributed exclusive wish blessing bags. Jing’an Kerry Center brought 22 pop tigers to celebrate the new year of the tiger with the theme of “tiger sniffing roses”. Ganghui Henglong launched the artistic beauty of “gilded carp light brocade lotus New Year” and linked the gift preferential activity of “full purse”, The 7-day holiday sales growth momentum is very gratifying.
The spillover effect of the Expo has continued to show. The sales volume of Nanjing road pedestrian street market has increased by more than 60% over the 7 days before the holiday. “Ole” ushered in a holiday consumption boom. Florence town and Bailian outlets strengthened business travel linkage, and the sales of the seven days of the festival increased significantly month on month compared with that before the festival. The first store of the airport went out of the circle collectively. Hongqiao International Airport was transformed and upgraded with the characteristics of trendy culture, open style and strong experience. LV vortex store, Lavazza coffee, family convenience store and other first stores of the airport ushered in the first spring festival and were welcomed by consumers.
The online new year goods Festival is full of vitality. The sales of HEMA fresh food in Shanghai increased by more than 30%. Among them, the sales of seafood, prefabricated vegetables and imported beef achieved double-digit growth, and the sales of flowers increased by more than 50 times. Ding Dong’s sales of high-end prefabricated vegetables increased by more than three times month on month. Guangxi sugar orange, Chilean cheriz, red Chimonanthus and other fruits and flowers increased by more than 100 times, 5 times and 2 times respectively. Meituan’s restaurant consumption in Shanghai increased by 24% year-on-year, and leisure services such as Mengchong interactive hall, novel sports hall and VR / XR Experience Hall increased by 49% year-on-year. Jingdong home, a subsidiary of dada group, launched the “Jingdong hour purchase” service. More than 100000 retail stores opened online, and the sales in Shanghai increased by about 1.4 times year-on-year.
the supply of staple and non-staple food is in order and goes all out to ensure people’s livelihood
On the eve of the festival, the competent commercial departments at the urban level implemented the work requirements of the city’s “big visit and big investigation”, strictly strengthened the epidemic prevention and control of commercial activity places during the festival, and supervised the temperature measurement, disinfection and passenger flow control.
According to the monitoring data, during the festival (from January 31 to February 6), the number of people staying in Shanghai for the Chinese new year decreased compared with last year, the wholesale trading volume of meat and vegetables decreased, and the supply of goods in Shanghai’s main and non-staple food market was normal and generally stable and orderly. Among them, the wholesale trading volume of pork was 1610 tons, a year-on-year decrease of 43.1%, and the average wholesale price was 19.4 yuan / kg, a year-on-year decrease of 48.4%; The wholesale trading volume of vegetables was 17500 tons, a year-on-year decrease of 41.1%, and the average wholesale price was 5.4 yuan / kg, a year-on-year decrease of 8.1%. The average retail price of pork hind legs in 45 standardized vegetable markets was 36.7 yuan / kg, a year-on-year decrease of 32.2%, and the average retail price of vegetables was 9.1 yuan / kg, a year-on-year increase of 7.2%.
