On February 6, the last day of the Spring Festival holiday, major internet tourism companies released Spring Festival Tourism summary reports one after another. These data reports show that local tourists are still the main force during the Spring Festival of the year of the tiger. At the same time, the residence hotel has brought all kinds of “Hotel +” products; Winter Olympic Games, ice and snow tourism with fire and night tour of scenic spots
local tourism is more popular
During the Spring Festival, the accommodation market showed a steady rise under the intersection of the two needs of local Chinese New Year and returning home for Chinese New Year.
Ctrip platform data show that this year’s Spring Festival hotel orders increased by 15% year-on-year, of which local hotel orders accounted for about 60%. Qunar platform data shows that the hotel reservation volume during the Spring Festival in 2022 is nearly four times that in 2021. Lan Xiang, President of qunar big data research institute, analyzed that the proportion of short-distance and suburban tourists during the Spring Festival this year reached more than 70%, and most of the increased hotel reservations came from the demand for “residential hotels” brought by the local Chinese New Year.
The trend of “residential hotel” is also reflected in the length of stay in the hotel. Ctrip data shows that most users choose to stay for 2 to 3 days during the Spring Festival holiday this year. As of February 5, the order volume of Ctrip platform for two consecutive days during the Spring Festival increased by 26% year-on-year, and the order volume for three consecutive days increased by 35% year-on-year.
Visiting local scenic spots is indispensable for staying in local hotels. Fang Zexi, an industry analyst at Ctrip Research Institute, said that more than 80% of Ctrip platform tourists choose to visit scenic spots locally during the Spring Festival of the year of the tiger, and the proportion of scenic spot tickets in the province is as high as 82%. Among them, tourists from Beijing, Shanghai, Wuxi, Chongqing, Chengdu, Guangzhou, Suzhou, Xi’an, Kaifeng and Nanjing love to visit scenic spots at home. In Shanghai, Shanghai Haichang Ocean Park, Shanghai Disneyland Resort, Shanghai Wildlife Park, Oriental Pearl Group Co.Ltd(600637) and Shanghai Zoo are among the popular scenic spots in the Spring Festival of the year of the tiger
new playing methods emerge one after another
“Zhai Hotel” has also spawned some new ways to play. According to the data of donkey mother platform, during the Spring Festival of the year of the tiger, a large number of hotels have launched “Hotel +” products including reunion banquet, afternoon tea, buffet, hot spring soaking, fruit and vegetable picking, traditional new year culture and other experience projects. These products are rich in categories and are greatly loved by tourists.
For example, Hangzhou Fuchun Kaiyuan grassland resort hotel is close to the mountains and rivers, with rich parent-child activities. It can pick strawberries, visit hobbit village and taste farm food. It is a good place to embrace nature and release body and mind; Stay in Guangzhou Chimelong Hotel, enjoy “one ticket and many parks”, and play all over Guangzhou Chimelong park. During the Spring Festival, children can enjoy free tickets and spend the new year with white tiger.
Ctrip data show that many young people choose special hotels such as e-sports, script killing, video and audio. During the Spring Festival, the order volume of E-sports houses on Ctrip platform increased by more than 80% year-on-year. In addition, during the Spring Festival, the orders of hot spring, parent-child and other theme hotels are expected to account for 55% and 12% of the total orders respectively.
The Spring Festival of the year of the tiger coincides with the successful holding of the Beijing Winter Olympic Games, and the public’s enthusiasm for ice and snow tourism is unprecedented. Qunar data show that the number of tickets sold in the platform ski resort has doubled compared with last year’s Spring Festival holiday. Beijing has the most popular ice and snow resorts. According to the data, the number of tickets for ski resorts in Beijing during the Spring Festival holiday is more than twice that of the same period in 2019 before the epidemic.
On Ctrip platform, as of February 5, the ticket orders of ice and snow and ski scenic spots increased by nearly 40% year-on-year, and the ice and snow tourism fever also led to the year-on-year increase of 54% in the bookings of ski theme hotels.
In addition, the Beijing Winter Olympic Games not only brought fire to ice and snow tourism, but also made night tours in scenic spots a major trend of spring festival tourism. Night tour projects have been launched all over the country, with the popularity of visiting old streets, watching lanterns, visiting flower exhibitions and praying folk customs.
Ctrip data show that the orders of scenic spots with night tours account for 35% this year, and the registration growth of scenic spots with night tours is higher. For example, Zigong · Zhonghua lantern world, which has reached the current limit, has seen a 300% increase in search heat during the Spring Festival compared with last month; Kaifeng great song Martial Arts City, which not only displays the cultural heritage of the Song Dynasty, but also has annual folk performances such as iron flower and Shuiguang show. The ticket orders of Ctrip this Spring Festival increased by 273% year-on-year. Tourists went to the scenic spot to experience night intangible cultural heritage and folk performances.
