2021 is an unforgettable year for cross-border e-commerce. On the one hand, the account rectification of Amazon platform has caused a large number of enterprises to suffer losses; On the other hand, hoping to make a lot of money at the end of the festival, it encountered the cold winter of the market, leading to the shutdown of many enterprises. In terms of the capital market, there was a large influx of capital, and the amount of financing increased nearly twice year-on-year. The whole cross-border e-commerce market showed “ice and fire”.
Over the past year, practitioners in the cross-border e-commerce industry have not only experienced the tightening of platform rules, but also witnessed the impact of global tax reform, commodity security and intellectual property supervision on their business. According to the survey report, in the wave of Amazon store closures in 2021, 23% of the surveyed sellers said that their business activities were affected, 34.78% of the affected sellers said that the impact was very large, and 21.74% of the sellers said that the impact was great.
In this context, according to the “top 100 list of China’s cross-border e-commerce in 2021” released by the ECOSOC e-commerce research center of www.ecosoc.com recently, compared with the list in 2020, through the comprehensive evaluation of hard indicators such as platform scale, revenue, profit, investment and financing (valuation), monthly life and rating, as well as soft indicators such as industry influence and word-of-mouth, it includes onion group, patpat 22 companies including Zebao technology and air Yunhui entered the list, and 22 companies fell off the list, including Lansi network, Taobao global purchase, Suning international, Fengqu Haitao, bieyanghai outsourcing, temple library, etc.
It is also understood that in the top 100 list, there are 36 export cross-border e-commerce, 24 import cross-border e-commerce and 40 cross-border e-commerce service providers. As far as the top 100 enterprises of cross-border e-commerce services are concerned, it covers 13 new top 100 enterprises, including air Yunhui, Aike technology, caravan ERP, Qingtian all tax link, Yiyan technology, Jijia, Captain Bi, Yanwen logistics, Jiacheng international, Huanshi logistics, mango overseas warehouse, keyouyun, rice cloud, etc. its main business involves logistics, payment, SaaS, marketing and other services. This also shows the great potential of cross-border e-commerce service demand.
In addition, in the 2021 list, listed companies include Anker Innovations Technology Co.Ltd(300866) , Hangzhou Lianluo Interactive Information Technology Co.Ltd(002280) , cross-border communication, youkeshu, tongtuo technology, Zebao technology, onion group, Lanting Jishi, etc; Unicorn companies include sheen, air Yunhui, Xingyun group, patpat, Lianlian payment, pingpong, zongteng group, ocean wharf, etc.
