Affected by the covid-19 epidemic, the number of Chinese tourists during the Spring Festival holiday in 2022 decreased slightly by 2% year-on-year. However, the data of several tourism platforms show that due to the Winter Olympics and cold weather, the demand for ice and snow related games in spring increased significantly year-on-year.
ice and snow tourism heat increased
On February 6, the Ministry of culture and tourism released calculation data, which showed that 251 million Chinese tourists traveled during the seven-day Spring Festival holiday in 2022, a year-on-year decrease of 2% and a comparable recovery to 73.9% during the same period of the Spring Festival holiday in 2019. During the Spring Festival holiday in 2022, China’s tourism revenue reached 289.198 billion yuan, a year-on-year decrease of 3.9%, returning to 56.3% in the same period of the Spring Festival holiday in 2019.
In addition, with the holding of the Winter Olympic Games and the coldest Spring Festival in 2022, Blizzard has ushered in many places. Multi platform data show that the demand for ice and snow related games has increased greatly during the Spring Festival in 2022.
Ctrip data show that on February 4, the search popularity with the keyword “Winter Olympics” increased by 200%, and the ski ticket orders three days before the Spring Festival increased by 33% compared with last year. According to the data of flying pig, the orders of ice and snow tourism related commodities in the Spring Festival of the year of the tiger increased by more than 30% year-on-year. Ice and snow tourism consumption shows significant localization and small radius characteristics, and the “door” skiing of 3 hours is favored. Beijing, Guangzhou, Jilin, Chongqing, Harbin, Chengdu, Huzhou, ABA, Baishan and Changchun have become the top ten popular destination cities for ice and snow tourism.
Among them, generation Z is becoming a new force in ice and snow tourism. According to the data of flying pig, the booking volume of ice and snow tourism during the Spring Festival after 2000 increased by more than 80% year-on-year, far exceeding that of other age groups. Ice and snow tourism presents a new feature of “her strength”. Women account for 60% of the people who book ice and snow tourism orders for the Spring Festival.
On February 6, the same journey also released the 2022 Spring Festival holiday travel consumption data report, which showed that during the Spring Festival this year, the order volume of ice and snow scenic spots across the country increased by 68% compared with the same period last year.
most local and peripheral tours
In addition, affected by the epidemic and cold weather, the Spring Festival Tourism in 2022 also shows the characteristics of local tourism and surrounding tourism.
The 2022 Yangtze River Delta Spring Festival travel report released by Tongcheng travel shows that during the Spring Festival, the consumption in the Yangtze River Delta is mainly concentrated in some cities in the province, and the tourist groups around the cities have increased significantly. During the Spring Festival, the order volume of humanities related scenic spots increased by 200% year-on-year.
The travel data of tuniu tourism network also shows that during the Spring Festival holiday, nearly 60% of tourists adjust their travel “distance” to local travel and peripheral travel. Even if they don’t go far, they have to have a full sense of new year’s ceremony at the “door of their home”. Tourists from Shanghai, Nanjing, Guangzhou, Beijing, Harbin, Hefei, Wuhan, Suzhou, Chengdu, Wuxi and other places led the hot list of tourist source cities during the Spring Festival holiday.
Fang Zexi, an industry analyst at Ctrip Research Institute, said that the trend of short-range local travel during the Spring Festival this year is obvious. More than 80% of tourists choose to visit scenic spots locally during the Spring Festival of the year of the tiger, and the ticket proportion of scenic spots in the province is as high as 82%. In terms of age, the post-80s have the largest population, accounting for nearly 50%, and the post-90s account for about 30%.
According to the regional information, Beijing Tourism Bureau released information on February 6th, -2 6 months in January 31st, the total 147 tourists scenic spots (regions) in the city had received 7 million 583 thousand tourists (excluding the number of Universal Studios), which decreased by 2.9% compared with 2021, up 3.6 times than that in 2020, and restored 81.4% in 2019. Operating income of 582 million yuan (excluding Universal Studios revenue), compared with the same period in 2021, decreased by 5%, an increase of 8.5 times compared with 2020, an increase of 1.8 times over 2019. Meanwhile, from January 31 to February 6, rural tourism received 869000 tourists, an increase of 2.2 times compared with 2021 and 19.7 times compared with 2020 (an increase of 827000).
In addition, according to the monitoring of Shanghai Tourism big data, the city received 10.9836 million tourists during the Spring Festival holiday, realizing a tourism revenue of 17.721 billion yuan. Among them, during the Spring Festival, Shanghai parks received 3.8678 million tourists, an increase of 11.46% over the same period last year.
