During the Spring Festival, Shanghai’s “new year shopping season” was fully opened, and a consumption boom was triggered again.
Shanghai Securities News reporter learned from the Shanghai Municipal Commission of Commerce on February 6 that during the Spring Festival, major commercial enterprises in Shanghai have launched theme marketing activities such as Guochao Meichen, New Year gift bags, folk fairs and ice and snow parks, adding a strong flavor of the year to the construction of Shanghai as an international consumption center city.
Spring Festival 7 antenna consumption
increased by 28.6% year-on-year in 2019
According to the monitoring of the consumer market big data laboratory (Shanghai), during the seven days of the Spring Festival (January 30 to February 5), the offline consumption payment amount of Shanghai was 37.1 billion yuan, an increase of 28.6% over the same period of the 2019 lunar calendar.
Affected by factors such as the in-situ Spring Festival last year and the epidemic prevention and control of this year’s Spring Festival, rain and snow weather, offline consumption in Shanghai showed a “low before high” recovery trend during the Spring Festival. On the 4th and 5th, the amount of offline consumption payment in Shanghai increased by 14.6% and 19.0% respectively year-on-year in 2021 and 57.9% and 39.2% year-on-year in 2019.
During the Spring Festival, the offline consumption payment amount of Shanghai’s catering industry was 3.92 billion yuan, an increase of 8.7% year-on-year in 2021 and 9.7% year-on-year in 2019. The consumption of cosmetics, shoes and hats, grain, oil and food increased by 1.9 times, 1.3 times and 0.7 times respectively year-on-year in 2021, and 2.2 times, 3.5 times and 2.6 times respectively year-on-year in 2019.
shopping landmark has a strong annual flavor
Folk consumption such as climbing high in the Spring Festival, outings and parties, watching lights and movies has become a popular choice for Shanghai citizens.
Shopping mall time-honored brand, heritage builders and intangible heritage experience projects in the Yu Garden mall create a “Shanghai old flavor and new experience” feature block, with the highest daily traffic volume of over 300 thousand people all day long during the festival.
Shanghai Universal Port launched the “year of prestige in China”, drawing awards at regular intervals on the whole point, beating drums to send hundreds of tigers on the first day of the lunar new year, and giving red envelopes to the God of wealth on the fifth day of the lunar new year. The sales of the seven-day holiday increased by more than 50% month on month compared with that before the holiday.
Shanghai Baoshan Wanda launched the “all things market · year of intangible cultural heritage in China”, with on-site folk interaction such as sugar man painting, shadow play and Spring Festival couplets. The sales of the seven-day festival increased by more than 60% year-on-year.
Shanghai’s “five new towns” are popular with consumers. The sales of Jiading impression city, Qingpu Wanda Mao, Songjiang Wanda and other enterprises increased by more than two digits year-on-year.
At the same time, the wonderful opening ceremony and events of the Winter Olympics gave birth to a new driving force for consumption growth in Shanghai. The reporter learned that during the Spring Festival, Bailian another city linked the champion ice rink to launch public welfare classes on ice, bringing “zero foundation” and “zero threshold” ice sports experience. The sales of the seven-day festival increased by nearly 60% month on month compared with that before the festival.
As the earliest indoor real ice skating rink in Shanghai, Shanghai New World Co.Ltd(600628) snow one ice and snow park has a hot consumption atmosphere. The sales of shopping malls in the seven days of the festival increased by more than 20% month on month compared with that before the festival.
Jing’an melt city has built a 1000 square meter dome outdoor real ice Park, which has become a good place for winter skating. The sales of the seven-day festival have increased by more than 25% compared with that before the festival.
the network annual goods Festival is full of vitality
During the Spring Festival, quality consumption in Shanghai is still hot. For example, the spillover effect of the Expo has continued to show up. The sales volume of Nanjing road pedestrian street market has increased by more than 60% over the 7 days before the holiday.
Catering consumption continues to be hot. The Shanghai Municipal Commission of Commerce guided the municipal catering and cooking industry association to launch the take out list of reunion dinner and new year’s Eve dinner. It launched 81 catering and food enterprises in two batches, covering 1616 stores, and selected 205 semi-finished packages, finished packages and special items. Sampling statistics show that the total amount of dining hall food in Shanghai increased by about 10% year-on-year, and that of lunch hall food increased by nearly 15% year-on-year; The sales volume of new year’s Eve dinner takeout increased by nearly 20% year-on-year.
The online new year goods Festival is full of vitality. The sales of HEMA fresh food in Shanghai increased by more than 30%. Among them, the sales of seafood, prefabricated vegetables and imported beef achieved double-digit growth, and the sales of flowers increased by more than 50 times.
Ding Dong’s sales of high-end prefabricated vegetables increased by more than three times month on month. Guangxi sugar orange, Chilean cheriz, red Chimonanthus and other fruits and flowers increased by more than 100 times, 5 times and 2 times respectively.
Meituan’s restaurant consumption in Shanghai increased by 24% year-on-year, meituan’s vegetable consumption increased by 86% year-on-year, and Mengchong interactive hall, novel sports hall, VR / XR Experience Hall and other leisure services increased by 49% year-on-year.
Jingdong home, a subsidiary of dada group, launched the “Jingdong hour purchase” service. More than 100000 retail stores opened online, and the sales in Shanghai increased by about 1.4 times year-on-year.
