The Beijing Winter Olympics brought fire to ice and snow consumption. Ctrip data show that the orders of ski tickets in the three days before the Spring Festival this year increased by 33% compared with last year, and the orders of ski hotels increased by 52% year-on-year.
With the screen brushing of the Winter Olympic Games and the popularity of ice and snow tourism, listed cultural and tourism enterprises also aim at ice and snow tourism business opportunities and launch ice and snow tourism products one after another.
ski ticket orders increased by 33% year-on-year in the three days before the Spring Festival
During the Spring Festival of the year of the tiger, thousands of people rushed to ski resorts, and the ski market became hot.
Ctrip data show that on February 4, the search popularity with “Winter Olympics” as the keyword increased by 200%.
Ski ticket orders in the three days before the Spring Festival increased by 33% compared with last year. In addition, enjoying and playing with snow during the day, staying in hotels and soaking in hot springs at night have also become the most appropriate new trend of cultural and tourism consumption during the Spring Festival holiday. Ctrip data show that the orders of ski hotels in the three days before the Spring Festival increased by 52% year-on-year, and the per capita cost of hotels increased by 13% compared with the Spring Festival last year. The one-stop ski tour has also attracted the attention of many users, especially in North China and Northeast China. As of February 3, the write off rate of ski related products from Changbai Mountain Tourism Co.Ltd(603099) Wanda Sheraton Resort and Beijing Shiyuan Pushen Hotel on Ctrip exceeded 85%.
With the arrival of the Beijing Winter Olympic Games, “group skiing” and “snow punch in” frequently appear in the circle of friends and major strategic apps, and ski related industries are gradually heating up. The number of notes on skiing in Ctrip community increased by 75% compared with the previous year, # skiing experience ## good place for skiing ## first time in life # skiing # and other topics were the most popular.
The skiing content of travel notes search platforms such as Ctrip community and xiaohongshu has also promoted the “breaking circle” of skiing. It is worth mentioning that among the users who book ski tickets on Ctrip platform, female users hold up “half the sky”, and the number of female users signing up for skiing during the Spring Festival of the year of the tiger increased by 38% over last year.
In addition, this year’s Spring Festival indoor ski resorts are also popular. During the Spring Festival, the order volume of booking indoor ski resorts through Ctrip increases every day. For every ten ski users, two will go indoor skiing. Create a world of snow and ice in Chengdu, and create a world of snow and ice in Shaoxing, and a world of snow and ice in Shaoxing.
With the popularization of ice and snow tourism, the number of users from Xiaobai to professional level is increasing year by year. Taking 2021 as an example, the number of users playing in the snow field for two days or more increased by 180% compared with 2019. On Ctrip platform, more than 70% of “skiers” will re purchase ski products for the second time, and the number of deep ski lovers is increasing. During the Spring Festival in the year of the tiger, many ski tourists will choose to hire professional coaches, with the price ranging from 100 yuan to 1000 yuan an hour.
Source: China Tourism Research Institute
listed companies actively layout
According to the big data report on China’s ice and snow tourism consumption (2022) released by the China Tourism Research Institute, stimulated by the supply and demand of the Beijing Winter Olympics, the return of ice and snow outbound tourism, the upgrading of tourism consumption and the national layout of ice and snow facilities, the number of ice and snow leisure tourists in China increased from 170 million in the 2016-2017 ice and snow season to 254 million in the 2020-2021 ice and snow season, It is estimated that there will be 305 million people in the ice and snow season from 2021 to 2022, and China’s ice and snow leisure tourism revenue is expected to reach 323.3 billion yuan.
Aiming at the ice and snow tourism fever brought by the Beijing Winter Olympics, many listed cultural and tourism enterprises have launched ice and snow tourism products.
Shenzhen Overseas Chinese Town Co.Ltd(000069) its scenic spots have launched a variety of ice and snow activities. For example, its Xinjiang Silk Road International Resort has held a series of activities with the theme of “dream ice and snow · meet the Winter Olympics”, covering the white marathon of the Silk Road, Xinjiang ski inter school league (primary and secondary schools), high mountain parallel great circle ice and snow events, tourism activities, etc; Since the new year’s day of 2022, the alpine ice and snow world, the window of the world in Shenzhen, has increased the opening hours of the scenic spot by two hours a day, and added professional skating shoes, knee pads and other clothing equipment.
China Cyts Tours Holding Co.Ltd(600138) Education launched the 8th ice and snow Carnival in Xiayunling, Fangshan, Beijing. You can watch the landscape of ice waterfall, and experience activities such as ice tent, ice climbing, ice fishing, ice sledding, ice go kart, etc.
Yunnan Tourism Co.Ltd(002059) its Kunming jiaozi snow mountain held the first outdoor snow sculpture exhibition and various interesting snow play activities in Southwest China in late January, bringing more snow play projects such as snow flying saucers, snow excavators, snow treasure hunting, snow sculpture interactive experience and so on.
Caissa Tosun Development Co.Ltd(000796) previously, as a member of the “Beijing long tour” customer source exchange cooperation plan, the company has jointly developed, promoted and sold characteristic ice and snow tourism products and routes with Changchun as the destination and in and out of Jilin Province with travel agencies in Beijing and Changchun. At the same time, the theme lines of the company’s ice and snow carnival season series cover nearly 20 product lines in 7 key provinces such as Beijing, Hebei, Xinjiang and Inner Mongolia, and include skiing, ice fishing, ice competition and other experience ice and snow activities.
Rongchuang snow world, a subsidiary of rongchuang China, has successively landed large indoor ski resorts in Harbin, Guangzhou, Kunming, Wuxi, Chongqing and Chengdu, creating annual ski resorts at the door of the country’s consumers, especially those in the South who do not have ice and snow resources, and expanding Beida lake ski resort, Chengde Jinshanling ski resort Qingdao rongchuang Tibetan Horse Mountain Ski Resort and other outdoor ski resorts. During the Spring Festival, rongchuang snow world and outdoor ski destinations launched a series of Spring Festival themed activities during the Spring Festival.
Shanxi Securities Co.Ltd(002500) said that ice and snow tourism is an important part of the ice and snow industry. At present, China’s ice and snow tourism consumption market is undergoing structural adjustment. The consumption of high-frequency ice and snow tourism has become a normal. China’s ice and snow tourism has gradually transitioned from the experience stage to the rigid life demand stage. The Winter Olympic Games and relevant policies have driven more fields to develop ice and snow tourism products.
