Twenty six stewed pork, Spring Festival cuisine is exquisite. With the growing flavor of the new year, what and how to eat during the Spring Festival have been put on the agenda by our friends. In order to unlock the “NianWei password” on the people’s table, someone arranged it for us early!
Recently, under the guidance of Beijing Municipal Bureau of Commerce, Beijing Cuisine Association, Beijing Catering Industry Association and China Construction Bank Corporation(601939) Beijing branch jointly launched the theme promotion activity of “New Year’s Eve dinner to your home” with more than 100 catering brands and nearly 1000 stores. You can choose a variety of “service packages”, such as customized take out service of new year’s Eve dishes, take out service of new year’s gift box, home stew service of new year’s Eve dinner, etc.
The ordering methods are also convenient and diverse. You can make an appointment for delivery by telephone, live video or order through a small program. You can take it from the store without contact or stew it out and deliver it home, so as to let the “Spring Festival food and New Year custom culture on the tip of your tongue” enter your home. Some brands place orders through the “CCB life” app, and also have the opportunity to enjoy one yuan “overlord meal” and 50% discount on consumption! For such a great “New Year’s Eve dinner”, let’s “unpack” in advance and have a look.
I. prefabrication in advance, many categories and sufficient goods
The brand catering enterprises participating in the event began planning new year’s dish products as early as three months ago to ensure the variety and output of new year’s dish gift boxes. In the “New Year’s Eve dinner to your home” gift box menu launched this year, there are both family packages suitable for multiple people and “small and beautiful” economic packages suitable for small families; There are not only finished and semi-finished meals brought out by takeout, but also a new mode of gourmet home service.
The time-honored tongheju gift box can be divided into finished products and semi-finished products, including a variety of signature dishes, which can be customized according to customers’ tastes;
Liuquanju restaurant has launched more than 30 varieties of prefabricated new year dishes, including steamed bread, bean paste bags, New Year cakes and other pasta snacks, as well as sauce goods and fried goods, which can be matched with gift boxes or purchased separately;
Meizhou Dongpo newly built takeout reservation applet, advocating “bring home reunion new year dishes and free your hands to celebrate the new year at home”. More than 100 main new year dishes, reunion packages, hot-selling dishes, home-made stir fry and special snacks in Meizhou Dongpo can be customized, purchased and delivered home in the applet;
Huajiayiyuan, Huixian mansion, DongLaiShun, Yangfang Shengli, Xiangda’s time-honored brands, Yulin roast duck, old door frame fried tripe and instant boiled meat, Songhe tower, Manfu tower, safflower sea bowl and other catering brands have also launched take out packages for new year’s Eve meals of different flavors and forms;
Burger King, McDonald’s, KFC, Jiahe Yipin, Yonghe King, Hongzhuangyuan, baozihuang and other fast-food brand enterprises have launched corresponding holiday packages;
The dinner on New Year’s Eve, such as Jin Dingxuan, purple tiktok, Beiping restaurant and Dali pear, also launched many new year’s Eve meals with the dash of live broadcast.
In addition, the Royal shopkeeper, a Beijing cuisine brand in Zhenjie, which is located in one of Beijing’s food landmark blocks, cooperated with an electric vehicle to launch a “special delivery car for delivering the Royal shopkeeper’s new year’s Eve dinner to home” to specially deliver the new year’s Eve dinner package.
II. Exquisite production, fresh ingredients and good taste
Every family has its own characteristics in the selection of ingredients and fresh taste, highlighting the guarantee of “Chef” everywhere.
Tongchunyuan restaurant: a variety of family banquet packages are made by the chef team in the store, and the precise time period of customer reservation is recorded one by one. Consumers take the package home on the same day. The ingredients can be served directly as new year’s Eve dinner without freezing and heating, ensuring the taste and quality of the dishes.
China Quanjude(Group) Co.Ltd(002186) : some new year’s Eve gift boxes were almost sold out a week ago, with a significant increase over last year. They are replenishing the supply in an orderly manner to ensure that they meet the needs of consumers. The master’s hand-made sliced duck take out suit, which was first developed by the company, adopts high-tech packaging techniques to retain the original flavor of the roast duck taken home, solves the problem of slicing, directly opens the package at home and heats it for instant consumption. Once it is listed, it is loved by young consumers.
Wangshunge: the main dish of the pot dish gift box and family banquet gift box is fish head bubble cake, and other dishes are matched according to the dishes with the highest order rate in a year. The gift box can be taken out of the store or directly delivered home. In order to meet the dining needs of diners during the Spring Festival, 200000 kilograms of live fish have been pre stored in the store to ensure that everyone is “surplus every year”.
Western Mahua group: carefully package the specialty food materials and beef and mutton food materials in Northwest China, launch a series of specialty gift boxes for Western Mahua to help rural revitalization, and set up beef and mutton take out windows in some stores.
III. personalized customization, strong demand and good service
This year’s “New Year’s Eve dinner to your home” customized service is a new service model innovated and launched by catering enterprises in recent years. The chef team and waiter team carry customers’ customized menu ingredients and tableware to customers’ homes for door-to-door cooking. During the Spring Festival of the year of the tiger, the President launched 4 customized home menus with different specifications for 6-12 people. Meizhou Dongpo takes the store as the center, provides chef door-to-door service for surrounding customers, and launches private customized menus to provide a safe, safe, delicious and healthy taste of home.
Dong Jiajia New Year’s products series under Da Dong has launched new year’s dish package gift box, Beijing snack gift box, slice duck gift box, etc., which are pre sold through its own small programs and the official website mall. Jia Guolong Kung Fu cuisine launched by Xibei has the best online sales of prefabricated new year dishes such as abalone braised meat and Buddha jumping wall.
According to reliable information, JinFang snack, Huguo Temple snack, ziguangyuan, Yaer Liji and other representative enterprises of Beijing cuisine have listed Yuanxiao products. From the first day to the 15th day of the lunar new year, our dining table will never worry about “delicious arrival”
What are you waiting for? Pay attention to the catering of major brands and place an order for your exclusive “New Year’s Eve dinner”.
