Beijing Winter Olympics drives the hot sales of peripheral products: e-commerce platform has been “difficult to find”

Who can resist Bing dwen dwen’s charm?

“The first second shows that there is still inventory, and the next second indicates that it has been sold out.” After Bing dwen dwen rushed to the Beijing Olympic Winter Games, the city of Beijing was the first to open up the electronic business platform to search for the surrounding products of Beijing Winter Olympic Games.

According to Nanfang + reporter, thanks to the strength of “carrying goods” of the Winter Olympic Games, more than one million people have poured into the official flagship store of Olympic tmall in the past two days to search for “dream Love Pier”. After the opening of the Winter Olympic Games, a number of Olympic peripherals will be launched on tmall one after another.

This is not Bing dwen dwen for the first time. Last year, during Bing dwen dwen, the Winter Olympic badges, the ice pier pier, the Beijing Olympic Winter Olympic Games, the national flag, the down jacket of the national flag of the 11 Olympic Games, caused the wild consumption of the young people. The official flagship store of Olympic tmall has become the most popular cultural and creative store of double 11.

On January 25 this year, the “cloud super store” created by Beijing Winter Olympic Organizing Committee using the official Olympic flagship store was officially launched on tmall. While playing interactive games, consumers can also obtain knowledge of the Winter Olympics and ice and snow sports. In addition, the “cloud super store” also specially launched the customization function of Winter Olympic licensed goods, and consumers can customize their own Winter Olympic sweaters and canvas bags. It is reported that the Beijing Winter Olympics has designed and developed more than 5000 licensed products in 16 categories.

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