Shanxi Securities Co.Ltd(002500) : it is estimated that the revenue of licensed commodities in the whole winter Olympic cycle will exceed 2.5 billion yuan. It is suggested to continue to pay attention to the sports sector

The opening ceremony of Bing dwen dwen, Beijing’s 2022 Winter Olympics opened last night. Various official signs and commemorative badges were sold out at official online flagship stores. The top stream mascot “ice pier pier” was also searched yesterday. Shanxi Securities Co.Ltd(002500) said that it is expected that the revenue of licensed commodities will exceed 2.5 billion yuan throughout the Winter Olympic cycle. Driven by the Beijing Winter Olympic Games, relevant events marketing, sales of surrounding derivatives and other activities will be carried out gradually. Relevant companies in the industrial chain may enter the performance cashing period. It is suggested to continue to pay attention to the opportunities brought by the recovery of sports sector and offline sports activities.