Too hot! Out of stock! The mascot Bing dwen dwen of Beijing Winter Olympic Games has been the top stream of Winter Olympics, and the surrounding commodity fire has been "hard to find".
Shuey Rhon Rhon Rong Bing dwen dwen, Beijing, opened in the Winter Olympic Games, and many other hand held and commemorative badges were displayed on the official online flagship store in Beijing. Bing dwen dwen behind the production and sale of enterprises is expected to benefit. p align="center" style="text-align:left;"> Bing dwen dwen sells well
BOCOG has developed more than 5000 licensed products, covering non-metallic products such as badges and key chains, precious metal products, clothing, clothing and accessories, silk products, ceramic products, stationery, plush and various materials, toys, handicrafts, jewelry, electronic products and accessories, intelligent wearable devices, home textiles, luggage, ice and snow sports goods, Commemorative stamps and products, commemorative coins (banknotes), etc.
Some consumers said, "the first second shows that there is still inventory, and the next second indicates that it has been sold out". Statistics show that thanks to the "carrying goods" strength of the Winter Olympics, over one million people have poured into the official flagship store of the Olympic tmall in the past two days.
Plush toys, commemorative badges, handmade and hanging racks are very popular around the Winter Olympics. With the opening ceremony of the Beijing Winter Olympics approaching, some of the surrounding areas of the Beijing Winter Olympics have been lost.
Tmall said that Bing dwen dwen, the mascot of the 2022 Olympic Winter Games in Beijing, was selling very well on the electronic business platform, and sold 1800 pieces in 1 hours.
The "commemorative badges for the opening ceremony of the Beijing Winter Olympic Games on the first day of spring" sold exclusively in the official Olympic flagship store was launched at 12:00 on February 1, with a limit of 5000, and more than 3000 were sold on the same day alone.
As of February 3, the number of visitors to tmall Olympic's official flagship store has exceeded one million. In February 4th, Bing dwen dwen was handed over for 15 minutes on the line and 5000 were swept away.
Bing dwen dwen and Shuey Rhon Rhon pendant, the two most popular ice-cream pendants and decorations in Tmall online Olympic store, were sold out in February 4th. The snow and Rong display of mascot in Beijing winter Paralympic Games also showed shortages. The Bing dwen dwen Shuey Rhon Rhon toys, the most popular sales volume, has sold more than 60 thousand.
Bing dwen dwen, Bing dwen dwen, has been rushed to micro-blog hot search. Many micro-blog users have expressed their love for ice pier pier. p align="center" style="text-align:left;"> there was a 100 meter long queue in front of Gongmei building
Beijing has also set off a wave of purchase upsurge of licensed goods for the Winter Olympic Games. On the morning of the 5th, a reporter from Beijing Daily saw in front of Wangfujing Group Co.Ltd(600859) Gongmei University's Xiamen Winter Olympic flagship store that the queue waiting to enter the store to buy licensed goods such as the mascots of the Winter Olympic Games had been lined up hundreds of meters away.
According to media reports, on February 4, at the Wangfujing Group Co.Ltd(600859) flagship store, people had to queue up for two or three hours before they could enter the store to buy their favorite winter Olympic licensed goods.
According to the Shanghai Hotline News Center - chatterbox, at 2:30 p.m. on the 4th, there was a long queue at the door of Beijing Wangfujing Group Co.Ltd(600859) Gongmei building. From time to time, staff came out to maintain order with loud speakers and explain the situation.
A male staff member kindly "persuaded" the crowd in line: "there are too many people inside. Go elsewhere first!"
Another staff Bing dwen dwen's stock in the early hours. "If you just want to buy Plush toys, don't line up first, because the inventory of plush toys is not very large today, and there are still more than 100 people in it. The blind box is also out of stock now. Then you can line up here for key chains and badges, because there are many people in the mall, we need to limit the flow."
Then a salesperson introduced that one person was limited to 5. However, just three minutes later, a supervisor's voice came from afar: "limit the purchase of one now!"
franchisee benefits
It is reported that the production and sales of Winter Olympic licensed goods must be approved by Beijing Winter Olympic Organizing Committee, and the official online purchase channel is the official Olympic flagship store of tmall platform; Offline, you can buy the Winter Olympic licensed goods in the licensed goods retail store and on the high-speed railway train.
Public information shows that at present, there are 29 licensed manufacturers and 58 licensed retailers in Beijing Winter Olympic Games, including listed companies such as Anta sports, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , Cultural Investment Holdings Co.Ltd(600715) , Wangfujing Group Co.Ltd(600859) , China Sports Industry Group Co.Ltd(600158) .
Among them, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) is licensed to produce non-metallic products such as badges and key chains, precious metal products, plush and toys of various materials; Cultural Investment Holdings Co.Ltd(600715) is licensed to produce precious metal products, handicrafts and ceramic products.
Shanxi Securities Co.Ltd(002500) said that it is expected that the revenue of licensed commodities will exceed 2.5 billion yuan throughout the Winter Olympic cycle. Driven by the Beijing Winter Olympic Games, relevant events marketing, sales of surrounding derivatives and other activities will be carried out gradually. Relevant companies in the industrial chain may enter the performance cashing period. It is suggested to continue to pay attention to the opportunities brought by the recovery of sports sector and offline sports activities. For the franchise industry, the Olympic franchised goods will increase in excess sales with the arrival of the Olympic Games. In addition to making up for the Olympic franchise fees, it will also obtain a considerable amount of net profits; At the same time, Olympic franchise commodity sales enterprises can also take the opportunity of the Winter Olympic Games to improve their corporate image and product popularity, expand overseas sales market and improve brand value
the beauty of China romantic circle
People.Cn Co.Ltd(603000) the review article said:
Bing dwen dwen Bing dwen dwen Bing dwen dwen, from the Olympic licensed merchandise store to long distance call to the whole network, called "Winter Olympic official store replenishment ice pier pier", and then to the Japanese journalist Gang Gang Yi Tang wearing six ice pier badges for pre competition reports. The mascot of Beijing Winter Olympic Games ice pier pier has recently become the new "top flow" and numerous circles. We not only ushered in a two-dimensional national carnival, but also showed the world the unique ice and snow romance of the Chinese people.
Behind the image of Bing dwen dwen, the design team has been agglomerating innovative ingenuity. How to combine national treasures with Winter Olympics? The design team from Guangmei put on a coat for the giant panda with an ice shell and integrated the "ice ribbon" element of the national speed skating Museum. Therefore, a mascot with a sense of future and similar to astronauts was born. It can be said Bing dwen dwen today shows the worldwide recognition of the design team's creation.
Bing dwen dwen everywhere, also shows the enthusiasm of China. Just like Bing dwen dwen's Bing dwen dwen's love on the palm of the ice block expresses the welcome of the host country to all the Olympic athletes, the Winter Olympic village not only provides quality experience for athletes, but also carefully prepares a series of souvenirs for each player, such as ice pier pier, pillow blanket and so on. Bing dwen dwen Bing dwen dwen, vlog, we not only saw their praise for smart beds, but also a secret love for ice pier: Natalie Taschlerova, a Czech flower skater, said in vlog that he was "confused" by the ice pier. Bing dwen dwen, a Chinese female hockey player from Finland, showed Petra Nieminen how to change his blanket to the fans. This reflects China's thoughtful care for athletes and shows the Chinese people's hospitality and cultural spirit.
After 14 years, the world will focus on Beijing again. At this moment, China Chinese Bing dwen dwen pier, expressing the confidence of creating extraordinary and exploring the future, transmitting the friendly signals of solidarity and mutual assistance under the epidemic situation, showing the national character of harmony and hospitality, which is the unique ice and snow romance of Chinese people.
From Bing dwen dwen, Shuey Rhon Rhon, to "the future of the same world", from Fuwa to ice pier, snow is not only the carrier of the Chinese nation's imagination, but also the memory symbol shared by the whole world.
