Driven by the continuous enthusiasm of the Winter Olympic Games and the rapid popularization of ice and snow sports, skiing for the Spring Festival has become the most fashionable “opening way” of the Spring Festival.
On February 4, the data disclosed by Ctrip platform showed that the search heat with “Winter Olympics” as the keyword increased by 200%. Ski ticket orders in the three days before the Spring Festival increased by 33% compared with last year.
With the arrival of the Winter Olympics, China has also set off a ski fever. “Group skiing”, “snow punch in” and other contents frequently appear in the circle of friends and major strategic apps, and skiing related industries are gradually heating up. The number of notes on skiing in Ctrip community this winter increased by 75% compared with last year.
According to Ctrip’s data, from all over the country, the orders of snow farms in Shandong, Chongqing, Liaoning, Hebei, Shaanxi and other places increased significantly three days before the Spring Festival of the year of the tiger. Among them, the order volume of ski tickets in Shandong increased by 679% year-on-year, and the popularity of snow resorts such as Xueye ski resort, Jinshan ski resort and Qinyuan spring ski (grass) resort burst; Orders for ski tickets in Chongqing increased by 347% year-on-year; Orders for ski tickets in Liaoning increased by 121% year-on-year; The order volume of ski tickets in Hebei increased by 83% year-on-year; Orders for ski tickets in Shaanxi increased by 85% year-on-year.
In addition, enjoying and playing with snow during the day, staying in hotels and hot springs at night and enjoying healthy and happy new year have also become the most appropriate new trend of cultural and tourism consumption during the Spring Festival holiday. Ctrip data show that the orders of ski hotels in the three days before the Spring Festival increased by 52% year-on-year, and the per capita cost of hotels increased by 13% year-on-year.
It is worth mentioning that the one-stop ski tour has also attracted the attention of many users, especially those in North China and Northeast China. As of February 3, the write off rate of ski related products from Changbai Mountain Tourism Co.Ltd(603099) Wanda Sheraton Resort and Beijing Shiyuan Pushen hotel has exceeded 85%.
Among the users who booked ski tickets on Ctrip platform, female users held up “half the sky”, and the number of female users who registered for skiing during the Spring Festival of the year of the tiger increased by 38% year-on-year.
Indoor ski resorts are also popular. Ctrip data show that during the Spring Festival, the number of orders for booking indoor ski resorts through the platform increases every day, and 2 of every 10 ski users will go indoor skiing. Guangzhou rongchuang snow world, Chengdu rongchuang snow world, Wuxi rongchuang snow world, window of the world – alpine ice and snow world, Shaoxing Qiaobo Ski World and other popular during the Spring Festival.
