Too hot! Out of stock! Who can deny Bing dwen dwen?
Shuey Rhon Rhon Rong Bing dwen dwen, Beijing, opened in the Winter Olympic Games, and many other hand held and commemorative badges were displayed on the official online flagship store in Beijing. Bing dwen dwen behind the production and sale of franchise companies are expected to benefit.
Bing dwen dwen sells well
BOCOG has developed more than 5000 licensed products, covering non-metallic products such as badges and key chains, precious metal products, clothing, clothing and accessories, silk products, ceramic products, stationery, plush and various materials, toys, handicrafts, jewelry, electronic products and accessories, intelligent wearable devices, home textiles, luggage, ice and snow sports goods, Commemorative stamps and products, commemorative coins (banknotes), etc.
Plush toys, commemorative badges, handmade and hanging racks are very popular around the Winter Olympics. With the opening ceremony of the Beijing Winter Olympics approaching, some of the surrounding areas of the Beijing Winter Olympics have been lost.
Shuey Rhon Rhon Bing dwen dwen, the two most popular ice Dun pier ornaments and decorations sold in the online shop of Tmall Olympic official flagship store in February 4th, has been sold out. The snow mascot of Beijing winter Paralympic Games is also showing shortages. The Bing dwen dwen Shuey Rhon Rhon toys, the most popular sales volume, has sold more than 60 thousand.
Source: tmall Olympic official flagship store
Bing dwen dwen, Bing dwen dwen, has been rushed to micro-blog hot search, and many micro-blog users have expressed their affection for ice pier pier.
Source: microblog screenshot
franchisee benefits
It is reported that the production and sales of Winter Olympic licensed goods must be approved by Beijing Winter Olympic Organizing Committee, and the official online purchase channel is the official Olympic flagship store of tmall platform; Offline, you can buy the Winter Olympic licensed goods in the licensed goods retail store and on the high-speed railway train.
Public information shows that at present, there are 29 licensed manufacturers and 58 licensed retailers in Beijing Winter Olympic Games, including listed companies such as Anta sports, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , Cultural Investment Holdings Co.Ltd(600715) , Wangfujing Group Co.Ltd(600859) , China Sports Industry Group Co.Ltd(600158) . Among them, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) is licensed to produce non-metallic products such as badges and key chains, precious metal products, plush and toys of various materials; Cultural Investment Holdings Co.Ltd(600715) is licensed to produce precious metal products, handicrafts and ceramic products.
Shanxi Securities Co.Ltd(002500) said that it is expected that the revenue of licensed commodities will exceed 2.5 billion yuan throughout the Winter Olympic cycle. Driven by the Beijing Winter Olympic Games, relevant events marketing, sales of surrounding derivatives and other activities will be carried out gradually. Relevant companies in the industrial chain may enter the performance cashing period. It is suggested to continue to pay attention to the opportunities brought by the recovery of sports sector and offline sports activities. For the franchise industry, the Olympic franchised goods will increase in excess sales with the arrival of the Olympic Games. In addition to making up for the Olympic franchise fees, it will also obtain a considerable amount of net profits; At the same time, Olympic franchise commodity sales enterprises can also take the opportunity of the Winter Olympic Games to improve their corporate image and product popularity, expand overseas sales market and improve brand value.
