Starbucks, a US coffee chain, announced that it would raise product prices in 2022 to offset soaring costs due to rising inflation, broken supply chains and rising labor costs, San Francisco Bay Area Channel 4 reported on the 2nd.
It is reported that with the spread of Omicron virus all over the world, covid-19 epidemic restriction measures have further increased, which has exacerbated the shortage of labor in the market. This is the second price increase of Starbucks in four months. The first price increase occurred in October 2021, targeting dishes.
Starbucks chief operating officer John Culver said that the price increase has not had any impact on customer demand at present.
