According to the research report released by China Merchants Securities Co.Ltd(600999) , on February 1, Beijing time, Sony. US announced its acquisition of Bungie for $3.6 billion. After the Activision Blizzard is acquired by Microsoft, the “cod” series will be incorporated into the Microsoft system, while Bungie has Sony’s most scarce FPS game R & D capability, and the cooperation has a good prospect.
Bungie is an old and famous game developer in the United States. This acquisition will supplement Sony’s FPS development capability.
It has a history of 31 years and has developed and issued top masterpieces such as halo and destiny. Bungie was acquired by Microsoft in the early stage and developed the exclusive masterpiece halo series for Xbox. 6.5 million copies of halo 1, 8.5 million copies of Halo 2 and 13 million copies of Halo 3 were sold. The creation of the trilogy established the position of Microsoft Xbox in the field of mainframe games. In 2007, Bungie broke away from Microsoft and established an independent studio, Bungie LLC, and signed a cooperative distribution agreement with Activision Blizzard from 2010 to 2018. After the Activision Blizzard is acquired by Microsoft, the “cod” series will be incorporated into the Microsoft system, while Bungie has Sony’s most scarce FPS game R & D capability, and the cooperation has a good prospect.
Sony continues to expand its content library and the game industry starts an arms race.
Since the release of ps5, Sony has not launched platform exclusive masterpieces, and masterpieces such as Ares, horizon: Dawn of zero, no longer in the past and mysterious sea have successively logged on to the PC platform. Sony urgently needs new exclusive content only belonging to the PS platform to drive the sales of ps5 platform. In addition, there have been frequent acquisitions in the game industry recently. On January 10, take two announced that it would acquire Zynga, a mobile game manufacturer, for us $12.7 billion; On January 18, Microsoft announced the acquisition of Activision Blizzard with us $68.7 billion; On February 1, Sony acquired Bungie for $3.6 billion.
pay attention to the acquisition, which may bring some benefits to NetEase.
It is worth mentioning that in 2018, Netease announced that it would invest US $100 million in Bungie and acquire a minority stake in Bungie. Bungie will build a new game IP to NetEase.
PSVR 2 will be launched soon. Pay attention to the possibility of adapting relevant games into VR games.
Sony unveiled psvr2, the successor model of PSVR, the controller sensecontroller and the first game horizon: the call of the mountain at CES 2022 conference. Psvr2 will support 4khdr and monocular 2000 × 2040p resolution, 90 / 120Hz refresh rate, 110 ° field of view and focus rendering. The bank believes that this is also a part of Sony’s meta universe layout based on its own PS game platform.
risk tips: there is a risk of policy change in the game industry. The landing of the version number is less than the expected risk, the running water of the game is less than the expected risk, and the landing of M & A is less than the expected risk.
