Juewei Food Co.Ltd(603517) an announcement on the eve of the year of the tiger kicked off the first shot of the IPO of the new noodle restaurant track – Hefu Laomian is ready to go overseas for listing!
Source: company announcement
the face value of this bowl is 7 billion yuan
Public information shows that Hefu Laomian was established in 2012 and opened its first store in 2013. Different from other noodle restaurants, Hefu Laomian puts forward a new brand concept of “leisure fast food”, highlighting the Chinese style of “health noodles in the study” with Chinese scholarly elements.
The latest data show that by the end of June 2021, the number of stores in Hefu Laomian has exceeded 340.
Source: Official Website of Hefu Laomian
According to the previously released data of Hefu Laomian, its daily sales have exceeded 150000 bowls of noodles, with an annual service of more than 50 million people. The average turnover of Hefu Laomian stores across the country is 550000 yuan / month, the Ping efficiency is 4800 yuan / month, the human efficiency is 55000 yuan / month, and the customer unit price is 45 yuan, which is the leading level in the industry, and the revenue has maintained a growth of more than 50% for many consecutive years.
In addition, Hefu Laomian has successfully reversed its losses in the first half of 2021. In 2020, the revenue of Hefu Laomian was 1.107 billion yuan and the net profit loss was 215 million yuan; In the first half of 2021, the revenue of Hefu Laomian was 846 million yuan and the net profit was 13.85 million yuan.
At the same time of rapid development, Hefu Laomian continues to incubate a number of catering brands and retail brands. On April 30, 2021, the first store of the new brand “Xiaomian Xiaojiu” of Hefu Laomian was officially opened.
Li Xuelin, founder of Hefu Laomian, once revealed that the e-round financing valuation of Hefu Laomian was 7 billion yuan, but in the financing process, some investors even gave a valuation of 14 billion yuan, and the quotation valuation of others was even as high as 16 billion yuan.
Tencent and Jue Wei all came to grab food
With the rapid development of Hefu Laomian and crazy selling of noodles, various capital leaders also scrambled to carry up this bowl of “noodles”.
According to tianyancha data, since obtaining the a-round financing in 2015, Hefu Laomian has almost maintained the trend of completing one round of financing in a year. By 2021, a total of six rounds of financing have been completed.
Source: tianyancha
Hefu Laomian obtained round a, round B, round C, round C +, round D and round e financing in 2015, 2016, 2017, 2019, 2020 and 2021 respectively, and the financing amount also increased, which were 30 million yuan, 50 million yuan, 100 million yuan, 215 million yuan, 450 million yuan and 800 million yuan respectively.
Up to now, Hefu Ramen has received a total financing of more than 1.6 billion yuan. Tencent investment, Longhu capital, CMC capital, Huaying capital and Rongxun assets have become shareholders of Hefu ramen. Among them, when the first round of financing was launched by Hefu ramen, Juewei Food Co.Ltd(603517) Shenzhen netju, a wholly-owned subsidiary, became a shareholder of Hefu ramen.
According to the Juewei Food Co.Ltd(603517) announcement, at present, Shenzhen netju under Juewei Food Co.Ltd(603517) ranks the second largest shareholder of Hefu Laomian with a shareholding ratio of 16.92%, while Tencent ranks the third largest shareholder of Hefu Laomian with a shareholding ratio of 11.54%.
Source: company announcement
According to tianyancha data, Li Yabin, founder of Nantong heshenghui Hefu Laomian, who holds 11.02% of the shares of Hefu Laomian, as well as Shenzhen netju, Guangzhou Jue and Nanjing Hutong, are equal to the companies established in 2017. Among them, Li Yabin holds 39% and Shenzhen netju holds 35.61%.
2022 may set off a wave of chain catering listing
In addition to the prospectus of the village style fast food chain “Tianfu style” and “Laogang style” in 2022, Junji has submitted the prospectus of Zhongjiao. A private placement person in Central China said: “the epidemic has brought a great impact to the catering industry. Catering enterprises may choose to get together and go public in 2022 to prepare sufficient funds and lay out the post epidemic era in advance”.
According to the report on the analysis of China’s catering market in 2021 and the forecast of market prospects in 2022 released by the China Cuisine Association, the national catering revenue in 2021 was 4689.5 billion yuan, an increase of 18.6% from negative to positive compared with the previous year, with an average decrease of 0.5% in two years, which has not yet returned to the level of 2019 before the epidemic; Online catering revenue reached 1043.4 billion yuan, breaking the trillion mark for the first time, and also turned to positive growth year-on-year, with a growth rate of 23.5%. The national catering revenue accounted for 10.6% of the total retail sales of social consumer goods, 0.5 percentage points higher than that of the previous year, and the growth rate was again higher than that of the total retail sales of social consumer goods, with the leading edge expanded to 6.1 percentage points. In 2021, the national per capita catering consumption was 3320 yuan, with a year-on-year growth rate of 18.6% from negative to positive. The catering industry continues to play an important driving role in promoting economic growth and driving the recovery of consumption.
The report points out that under the normalization of epidemic prevention and control, new retail has become a new consumption trend in the new era, and catering retail has developed rapidly. The new retail provides an important way for the industrialized and standardized development of the catering industry, helps the industry to reduce costs, improve efficiency and scale expansion, enriches the types of dishes, and meets the fast, convenient and standardized consumption needs of consumers. Moreover, catering retailing also reduces the difficulty of management. In addition, it is also conducive to food safety supervision and plays a certain role in reducing kitchen waste and catering waste.
