Liu qiangdong’s “rebirth”: giving red envelopes at the Spring Festival Gala and donating $2.3 billion of shares to charity

At the end of 2018, it should be the most sad “new year” in Liu qiangdong’s life. At that time, he was tortured by the “vortex” of Minnesota. He was not only distressed, but also disheartened. Three years later, during the Spring Festival of the year of the tiger, Liu qiangdong’s mood should be the best among several Internet giants: JD not only exclusively obtained the interactive partner of the Spring Festival Gala, but also sent out 1.5 billion annual gifts in red envelopes and in kind; On the second day of the first month, he announced through Jingdong announcement that he would donate nearly 15 billion yuan of shares to charity.

According to jd.com’s announcement, Liu qiangdong, chairman and CEO of the company’s board of directors, will donate 62376643 class B common shares to a third-party foundation for charitable purposes. According to public data, as of the closing of U.S. stocks on February 1, the share price of JD group was $75.08 per ads, and the donated shares were worth more than $2.34 billion. The donation will be mainly used for education, environmental protection and other social public welfare undertakings that Liu qiangdong has long paid attention to.

after “invisibility” and “Silence”, people’s daily affirmed

According to public data, Liu qiangdong currently holds 422 million shares of JD group, accounting for 13.48% of the total share capital. After donation, Liu qiangdong’s shareholding will be reduced to 360 million shares. However, the donation did not affect Liu qiangdong’s shareholder status.

In the just concluded Spring Festival Gala on New Year’s Eve, JD participated in the interaction of China Central Television Spring Festival gala for the first time. The global Chinese participated in the interaction of JD app red envelopes, with a cumulative amount of 69.1 billion. More than 3000 technicians in JD’s technical system participated in the technical research and support of the project. Through internal rapid transfer and capacity expansion, nearly 3 million containers were dispatched at the second level More than 10 million accounting resources quickly switch between the two modes of Spring Festival Gala interaction and Spring Festival transportation of new year goods. During the Chinese new year, more than 200000 Jingdong Logistics brothers were on duty all night to fully protect consumers’ new year shopping needs in more than 300 cities and nearly 1500 districts and counties across the country.

On the one hand, Jingdong stole the limelight at the Spring Festival Gala of the year of the tiger, and on the other hand, the personal charitable donation of nearly 15 billion yuan is enough to make Liu qiangdong rank among the top 10 charitable donors in China so far.

After the Minnesota storm in 2018, Liu qiangdong began to “hide” under the strong attention of the public and the media. He rarely appeared in public and began to “retire to the second tier”. By 2020, he resigned from more than 50 companies in succession, and even resigned from JD’s legal representative, executive director and general manager. JD also began to take over relevant positions by Xu Lei.

in Liu qiangdong’s “stealth action” and “silence is gold”, the development pace of Jingdong under his indirect command seems steady and good chess continues.

In the “zhonggai stock” decline wave, which was the most impacted by Chinese Internet giants in 2021, JD’s stock fell the smallest, only – 26%, compared with the – 68% decline of pinduoduo, whose market value once exceeded JD’s. pinduoduo’s market value has been lagged behind by JD.

At the same time, JD has also reaped the successful IPO of JD health and JD logistics in the past two years, and successfully raised tens of billions of Hong Kong dollars. Its Jingdong technology also recently announced that it plans to go to Hong Kong for listing.

On January 27, Jingdong also received “real name praise” from the people’s daily. A commentary article published in the newspaper said that to do a good job in the big article “promoting the integrated development of digital technology and the real economy”, science and technology enterprises need to carry forward the spirit of craftsmanship. Taking jd.com as an example, the review introduces the experience of the integration and innovation of digital economy and real economy into deep-seated and breakthrough low-level technological innovation, and points out that since the full technology-oriented transformation in early 2017, jd.com has invested nearly 75 billion yuan in technology and formed digital technology application achievements such as large-scale Siasun Robot&Automation Co.Ltd(300024) warehouse adjustment algorithm, super automated supply chain and intelligent city operating system, It has injected new momentum of sustained growth into manufacturing, circulation, service and other related industries and enterprises.

donate to do public relations for the listing of JD technology?

Among the entrepreneurs of Jiangsu nationality, Zhang Jindong was the first and Liu qiangdong was the last. Suning under the leadership of Zhang Jindong was once the king of China’s physical retail industry, when Zhang Jindong and Suning were in the middle of the sun, Jingdong under the leadership of Liu qiangdong was still burning money and losing money for logistics construction and competition with tmall.

Now, Jiangsu’s “Erdong” and “Qianlang” have almost died on the “beach”. The latest announcement of Suning.Com Co.Ltd(002024) has a pre loss of 42.3-43.3 billion yuan, and the loss exceeds the net assets. ” Liu qiangdong and Jingdong of houlang just ranked sixth in the global industry in the list of Internet services and retail industries of the world’s most admired companies in 2022 released by Fortune magazine. Companies that have been selected into the top 8 industry list with JD also include Amazon, Google parent company alphabet, Xiaomi, etc.

Some market analysts said that Liu qiangdong’s generous charitable donation also played a role in “public relations publicity” for the listing of JD technology in Hong Kong.

However, from the previous information, Liu qiangdong’s charitable donation is not “temporary cramming”. In those years, his younger sister of milk tea went back to Suqian’s hometown to comfort the villagers. Her hand was a red envelope of 10000 yuan. In February 2017, Liu qiangdong donated more than 100 million yuan to Suqian City, Jiangsu Province for local public welfare undertakings such as education, culture, pension and helping the weak and the poor. In June 2017, Liu qiangdong donated 300 million yuan to Renmin University of China to establish the Jingdong fund of Renmin University of China. In April 2018, it donated 200 million yuan to Tsinghua University to support the construction and development of Su Shimin College of Tsinghua University, Tsinghua University Student global competency development guidance center and other projects.

It is understood that Liu qiangdong’s charity road has actually started since 2003. As early as Jingdong had only 38 employees, he led his employees to subsidize 38 poor children in Jingle County, Shanxi Province.

Some media have interviewed Liu qiangdong. What do you want to do if you realize part of your money? Liu qiangdong’s answer is: “I just want to donate it. 60% of all the cash from the company has been donated in the past ten years. I have adopted 10 children myself, and I have fulfilled all my responsibilities. They are orphans and have no parents… In the future, including marriage, I will buy them a house and treat them as my own children.”

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