Every year, the Spring Festival file is almost warmed up with the label of “the strongest Spring Festival file”. In the end, the box office performance is not necessarily “the strongest in history”, but the movie ticket prices rise year by year, refreshing the record of “the most expensive Spring Festival file” again and again.
the Spring Festival in 2022 has opened for 3 days. As of 16:00 on February 3, the total box office of the Spring Festival is close to 3.3 billion yuan, but the overall popularity of the market is lower than that of the same period last year.
Among them, the first day’s box office was 1.452 billion yuan, lower than the first day’s performance of 1.693 billion yuan in 2021. Moreover, the total price of this year’s Spring Festival is more driven by ticket prices. The total number of tickets issued on the first day of film viewing is nearly 25% lower than that in 2021, and the average ticket price increases by more than 14%.
the average ticket price on the first day of the new year exceeded 56 yuan
On the first day of the Spring Festival in the year of the tiger, the lighthouse professional data showed that the first day China Film Co.Ltd(600977) market reaped 1.452 billion yuan.
Among them, the total number of tickets issued was 25.888 million, a decrease of 8.5749 million compared with 34.4629 million in the same period in 2021; 562600 events were held on the first day, setting a new record for single day events, an increase of 12.5% over the same period last year.
The average ticket price on the first day reached 56.1 yuan (including service fee), a year-on-year increase of more than 14%.
“Shuimen bridge of Changjin Lake”, “Four Seas” and “the killer is not too calm” ranked first. The average ticket price of the three films exceeded 56 yuan on the first day, reaching 57.4 yuan, 56.2 yuan and 56 yuan respectively.
looking back on the Spring Festival in 2021, the average ticket price on the first day was 49.1 yuan. The most expensive average ticket price in the schedule was Chinatown detective 3, with an average of 49.5 yuan on the first day.
In fact, in recent years, with the continuous reduction of online subsidies in the film market and the slowdown in the expansion of cinema channels in the era of the epidemic, film ticket prices have risen all the way.
More intuitively feel the trend of ticket price data in recent years. From 2017 to 2022, the first day of the Spring Festival (including service fee):
The average ticket price on the first day of the lunar new year in 2017 was 37.8 yuan;
The average ticket price on the first day of the lunar new year in 2018 is 39.2 yuan;
The average ticket price on the first day of the lunar new year in 2019 is 45.2 yuan;
2020: no spring festival file
The average ticket price for the first day of the lunar new year in 2021 is 49.1 yuan;
The average ticket price for the first day of the lunar new year in 2022 is 56.1 yuan;
(data source: Lighthouse professional data)
In addition to the data of professional platforms, many netizens have exposed far higher than average ticket prices# Why are movie tickets so expensive # this year.
On the whole, the Spring Festival in 2022 is not as lively as expected. The most shows and the most expensive tickets are opened. Both the number of film viewers and the attendance rate have not recovered to the level before the epidemic and in 2021. Only by increasing the ticket price of films can we offset the impact of some of the decline in the market.
shuimen bridge of Changjin Lake
Different from the competition pattern between the top two in the Spring Festival in 2021, this year is led by the strong fault of shuimen bridge in Changjin lake.
As of 16:00 on the third day of the lunar new year, the real-time box office of “shuimen bridge of Changjin Lake” had reached 1.4 billion yuan; The sequel to China’s box office champion “Changjin Lake” is the only film with a box office of more than 1 billion yuan in the current schedule.
The second slot of the real-time box office is the only pure comedy film “this killer is not too calm” during the Spring Festival. The film is made by the happy Mahua team, starring Ma Li and Wei Xiang. At present, the box office has stood at 500 million yuan, reaching 587 million yuan.
The film has made a counter attack in the film of the Spring Festival, the proportion of film arrangement has continued to grow, and the box office has been promoted from third to second on the first day of the lunar new year.
However, the reputation of “this killer is not too calm” and the counter attack degree of film arrangement still can not catch up with last year’s big dark horse “Hello, Li Huanying”. The box office of the latter was close to 1 billion yuan on the third day of the new year, and it was the only film with Douban score of 8 points (currently 7.8 points) during the Spring Festival last year.
The third file is “Four Seas”, “miracle · stupid child” and “bear haunt · return to the earth”. The box office of the three films has exceeded 300 million yuan.
However, the pre-sale performance before the festival was the second, and the “Four Seas” directed by Han Han has shown a decline. Today (the third day of the Lunar New Year), the real-time box office nearly ranked fifth, and the proportion of film arrangement has also decreased from 16.6% on the first day to 10.8%.
The previously highly anticipated “miracle stupid child” was also less than expected. The first day of the film reached 21.4%, second only to the shuimen bridge of Changjin lake. However, due to the box office of less than 200 million yuan on the first day, it ranked fourth. Since then, the number of films has declined, and the proportion of films has dropped to 12.9% today.
judging from the word-of-mouth, Douban films have been scored for the eight new films of the Spring Festival, except for three cartoons.
Specifically, the main theme film “sniper” directed by Zhang Yimou leads, with a current score of 7.7. However, because the film hits the file “shuimen bridge of Changjin Lake” in type, the real-time box office of the Spring Festival is only over 100 million.
Next is the “miracle boy” starring the director of Wen Makino, Yiyang Qianxi, who is currently playing the leading role. The score is 7.4 points.
Then came “shuimen bridge of Changjin Lake” with a score of 7.2 and “the killer is not too calm” with a score of 6.9.
The lowest score is “Four Seas”, which is only 5.6.
