Four days before the Spring Festival holiday, the cultural tourism industry in Shanghai was strictly on duty to ensure the bottom line of epidemic prevention and control and safe production, highlighted the theme of “Happy New Year’s intangible cultural heritage new experience”, and launched nearly 500 new year cultural tourism activities integrating “local feeling”, “common emotion” and “immersion”, so that citizens and tourists can fully feel the warmth, comfort and poetry of the new year in Shanghai. According to statistics, four days before the holiday, the average room rental rate of hotels and hotels in the city reached 40%, an increase of 9 percentage points over the same period last year. In addition, according to the monitoring of Shanghai Tourism big data, the city received 5.987 million tourists in the first four days of the holiday.
enrich cultural and tourism activities and create a new year flavor of Shanghai style
During the Spring Festival, Shanghai launched a series of cultural and tourism activities with the theme of “Happy New Year’s intangible cultural heritage new experience”, focusing on “high quality, Shanghai style and new year’s flavor”. Shopping mall lantern riddles in Minhang mall are the theme of the cultural theme. The Lantern Festival in Xhenzhuang, Minhang, promotes the interactive activities of tiger lantern and online riddle. Lantern riddles, Jinshan Fengjing, Baoshan Luo Dian, Jiading Nanxiang, and old town streets in the State Bridge create an atmosphere of “old town over the past year”.
“Shanghai style urban archaeology” meets the lunar new year, with a strong smell of fireworks. Huangpu, Jing’an, Changning, Putuo and Hongkou Suhe five districts will create new year’s lighting and atmosphere layout on both sides of the Suzhou River on the eve of the holiday, string the cultural and tourism resources along the Su River into a line, and attract more citizens and tourists to “Archaeology” to discover the beauty of the Su River and taste the new year’s flavor of the Su River. A number of city archaeological lines were also put on the market during the Spring Festival: “Red Star”, the route of the red hidden front, the Shanghai Xujiahui Commercial Co.Ltd(002561) fireworks, the Wutong district’s fireworks, the spring mountain Jinshan peasant painting series, the wonderful travel of movie and TV, the traditional experience of “printing tiger and the tiger”, and other micro tours become a new choice for tourists to enjoy the long holidays.
During the holidays, Shanghai’s “intangible cultural heritage food” is well supplied, enriching the holiday tables of citizens and tourists. The first “Shanghai New Year Festival” opened the main venue and online sub venue of the festival at the first food store on Nanjing East Road, and launched “New Year Festival Series” food products; 81 enterprises in Shanghai have launched 205 kinds of family reunion dinner, new year’s Eve dinner packages or special items. The quality of time-honored brands and the considerate service delivered to the door meet the needs of people’s food.
a new home for the new year has become a new fashion
In the Spring Festival of the year of the tiger, a large number of citizens and tourists celebrate the new year on the spot. The “Hotel Spring Festival tide” led by local consumers has further sprung up and become a new trend to celebrate holidays. According to statistics, the average room rental rate of hotels and hotels in the city reached 40% four days before the Spring Festival, up 9% year-on-year.
Among them, Jinjiang’s J hotel is well booked during the Spring Festival. People are eager to experience the feeling of “sleeping in the cloud” on New Year’s Eve. All kinds of characteristic B & B are sought after by citizens and tourists. The reservation rate of medium and high-end B & B in Chongming district during the Spring Festival exceeds 95%. The spillover effect of the flower expo appears. Tourists who experience simple folk customs and feel ecological green become the main consumption force.
At the same time, “parent-child products + accommodation” has become a popular choice for consumption during the Spring Festival. The online popular home stay around Disney is mainly for families with elderly people and children for many generations. Booking “accommodation + New Year’s Eve dinner” through travel agencies has also become a feature of the Spring Festival of the tiger in Shanghai. More than 2000 people have booked the Hotel Spring Festival package of “accommodation + New Year’s Eve dinner” through spring and autumn tourism.
In order to attract tourists, many hotels in downtown Shanghai have also launched new ways to play sports, handicrafts, mountain and water tours and other themes: anadi hotel in Shanghai has launched leisure combination packages such as Spring Festival hot spring, afternoon tea and healing experience; Crowne Plaza Shanghai silver star has launched a holiday film culture tour and accommodation experience; Shanghai international hotel has launched the “hotel room + cultural experience” package, which is deeply loved by the public.
feel the strong “cultural flavor” of the Chinese New Year in Shanghai
During the Spring Festival of the year of the tiger, there are exhibitions and plays everywhere in Shanghai. During the festival, the city’s open museums, art galleries, urban public libraries, cultural centers, community cultural activity centers and tourism consulting service centers, as well as the city’s theatres, theatres, “Shanghai new performing arts space” and secret room script killing and other cultural and tourism places also prepared a rich new year’s cultural feast for citizens and tourists.
Many cultural and Expo venues launched “tiger year” cultural innovation, competing to show the Shanghai style “national fashion model”. The Shanghai Museum held the “year of the tiger – Chinese and Japanese Spring Festival Exhibition” to attract citizens and tourists to punch in at the first time; In the Shanghai Nature Museum, a dialogue of “crossing time and space” is staged between the animal manual from the Forbidden City and the animal specimens in the collection; The art works exhibition activity of “enjoying New Year pictures and celebrating the new year – 2022 our well-off life” exhibited by Shanghai Mass Art Museum;
During the holidays, the supply of high-quality cultural products has prepared a wealth of choices for “Lehi” Shanghai during the Spring Festival. The classic ballet “Swan Lake” of Shanghai Grand Theater, the “dragon leaping and tiger leaping in the new year – a gathering of Shanghai style comics” of Lanxin Grand Theater, the parent-child concert of Shanghai Concert Hall “you are a pianist” and the “charming Shanghai – Shanghai style classic concert” of Meiqi Grand Theater were staged in turn. Four days before the holiday, 137 plays were launched in the Shanghai performance market, with a year-on-year increase of 35.6%, and a total of 136700 people were received.
During the festival, cultural and tourism bureaus at the urban level and cultural tourism enterprises and institutions continued to do a good job in the normalization prevention and control of the epidemic situation. According to the requirements of the latest prevention and control guidelines, cultural and tourism places strictly implemented measures such as “limit, appointment and peak staggering”, “temperature measurement, code verification and standardized wearing of masks”, so as to ensure the safety and stability of the city’s cultural tourism holiday market. Four days before the holiday, there were no major cultural tourism safety incidents in the city’s cultural tourism market, and no major epidemic prevention and control loopholes were found in relevant places.
