On February 3, the reporter learned from Jinan Municipal Bureau of culture and tourism that during the Spring Festival holiday, affected by the Winter Olympic Games, Jinan winter tourism products are also favored by the general public and tourists; At the same time, the culture and tourism market in Jinan presents the characteristics of miniaturization and online, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) activities make the spring city more interesting.
To enrich tiktok Kwai’s cultural life and create a strong festive atmosphere, combined with the characteristics of epidemic prevention and control, Ji’nan culture and Tourism Bureau organized 7 Ji’nan Municipal Excellent theatrical troupes and Ji’nan tourism promotion and marketing center to organize 2022 Ji’nan excellent quality drama online exhibition activities, which opened at the beginning of the year, offering 30 audio-visual feast for the masses. Wechat video number, Quancheng Jinan live broadcasting room and other network platforms are broadcast in turn, so that everyone can feel the warmth of Quancheng Jinan home and the taste of the new year.
Jinan Cultural Center and Jinan Intangible Cultural Heritage Protection Center launched the online screening activity of “the harmony of the river and the intangible heritage ushering in the spring” Jinan shadow play classic dramas, continuously displaying 8 shadow play classic dramas such as “outwitting the leopard”, “fighting the king of five poisons”, “exploring the mountain with eight precepts”, “fighting the Yellow robed man”, “the legend of Baotu Spring” and “Wusong beating the tiger”, Further carry forward the excellent traditional Chinese culture and create a happy and peaceful festival atmosphere.
Jinan Art Museum launched exhibitions such as “renyin spring tracing and rebirth · contemporary rock color painting exhibition” and “red Jinan · art reproduction hand-painted works exhibition”.
Jinan library has carried out the online reading activity of “listening to the Book Language and enjoying the book fragrance together”, which is carried out in the form of 7-day holiday listening and punch in, bringing people a completely different reading experience than usual.
All district and county cultural centers, museums and libraries in Jinan have launched exhibitions and folk activities reflecting local characteristics. Among them, the winter and spring cultural benefit activities in Gangcheng district take the way of district and street linkage, and take various forms such as sending plays to the countryside, performance and cultural experience to bring a different festival experience to the masses.
The Spring Festival films “shuimen bridge in Changjin Lake”, “sniper”, “miracle · stupid child”, “Four Seas”, “the killer is not too calm”, “bear haunt · return to the earth”, “pleasant goat and grey wolf out of the basket of the future”, “little tiger pier hero” and other films were released, and citizens and tourists had more choices to watch the film.
According to the characteristics of the increase of “non essential and non mobile” and “local new year” personnel in epidemic prevention and control, it highlights miniaturization and online, enriches the supply of tourism products, meets the diversified leisure travel of citizens and tourists, and creates a strong atmosphere of celebrating the new year.
Affected by the Winter Olympic Games, citizens’ enthusiasm for ice and snow sports is unprecedentedly high. The 2022 Spring Festival Golden Week sports tourism route of “winter in Jinan” and the 2022 Spring Festival Golden Week sports tourism route of “winter beauty in Jinan” are welcomed by citizens and tourists. Jiurushan’s life experience of “ice waterfall playing with snow + romantic wild luxury”, Jiuding tower skiing season, the first ice waterfall festival in Hongye Valley Paomaling Qilu snow village, Vanilla Garden solo skiing, Longmen mountain ice and snow carnival, Laiwu caishixi ice waterfall Tourism Festival, etc. let the majority of tourists experience the passion of Winter Olympic ice and snow.
Jinan Fangte · Oriental god painting scenic spot launched the “Spring Festival Lantern Festival” to show the joyful and recreational scenery of the Spring Festival with a bright and lively lantern festival atmosphere. The characteristic theme temple fair takes tourists to experience the prosperous Fangte Chinese year. A variety of activities are matched with the theme of the Spring Festival Lantern Festival, which leads tourists to enjoy a different reunion year.
Jinan rongchuang cultural tourism city launched the “2022 Chuang · light banquet lighting Festival”. With the festival elements of the traditional year, the characteristics of integrating traditional culture and European atmosphere, seven theme areas and nearly 100 light show sketches, it brought tourists a dream feeling of “new, strange, special, emotion, interest and beauty”, and lit the year of the tiger with 430000 square meters of paradise and millions of lights.
Wulongtan Park held the “qinqiong blessing Cultural Tourism Festival” (online), and the major scenic spots were decorated to welcome the new year; Huayi Brothers Media Corporation(300027) the film town launched the “tiger Kingdom tide temple fair”, the impression of Jinan · spring world launched the “Lantern Festival” and “New Year’s collection” and the continuous series of online activities of “yunshang Spring City, Yunyou Jinan”, which are deeply loved by the public; Winter tourism products such as hot spring in Shanghe hot spring base and skiing in Heming Lake colorful manor are favored by tourists.
