Hisense Visual Technology Co.Ltd(600060) service in the year of the tiger China Central Television Spring Festival Gala Ultra HD technology helps 8K live broadcast

On New Year's Eve, China Central Television's Spring Festival Gala in the year of the tiger was wonderful, and the 8K UHD channel of China Central Television broadcast the whole process live. As a leading enterprise in the field of ultra-high definition display technology in China, Hisense Visual Technology Co.Ltd(600060) appeared in the studio with a number of independently developed monitor devices to provide technical support for the production and broadcasting of 8K Spring Festival Gala. This is also another time that Hisense Visual Technology Co.Ltd(600060) monitor products have played an important role in the program production and broadcasting of major activities since they appeared in Tokyo Olympic Games, Xi'an National Games and other projects.

8K display has the characteristics of more details and clearer picture, and its total pixels can reach 4 times of 4K. Last year's 2021 Spring Festival Gala of the year of the ox, the head office of China Central Television launched the broadcasting experiment of 8K UHD channel for the first time, Hisense Visual Technology Co.Ltd(600060) provided technical support as an exclusive partner. This time Hisense Visual Technology Co.Ltd(600060) joined hands with China Central Television again to serve the live broadcast of 8K UHD channel of the Spring Festival Gala of the year of the tiger, bringing viewers a more immersive visual experience.

It is reported that the 55 inch monitor independently developed and launched by Hisense Visual Technology Co.Ltd(600060) in 2021 will appear in the studio of China Central Television Spring Festival Gala. Different from consumer display products, as a monitor of professional display equipment, it has extremely strict requirements on brightness, contrast, color gamut and product reliability. It is the basis for professionals to measure, judge and make decisions on images. It is known as the "benchmark" of high-precision image quality in the industry. Previously, Hisense Visual Technology Co.Ltd(600060) launched the country's first 30 inch 4K benchmark monitor with independent intellectual property rights as early as 2020, becoming the first brand display enterprise in China to master the core technology of broadcast monitor, breaking the monopoly of Japanese brands in one fell swoop.

In recent years, Hisense Visual Technology Co.Ltd(600060) has focused on the "big display strategy" to precipitate ultra-high definition display technology, and continued to iterate on professional display and consumer display products. It not only released 4K benchmark monitor, 55 inch image monitor and mini led endoscopic surgery professional display in succession; It also launched a variety of 8K series TV products, using ultra picture quality technologies such as uled multi partition dynamic backlight control technology and the third generation 8K super resolution technology, so that users can experience an 8K visual feast with a strong sense of immersion without leaving home.

With the advent of 8k-6k LCD monitor and 8k-6k LCD monitor, 8k-60 {LCD TV will have the ability of multi-level display. This year, 8k-60} LED TV will be able to display high-definition TV from 8k-6k. (CIS)

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