2022 Spring Festival Gala, in addition to the screen brushing dance of “only this green”, another program that people enjoy talking about is “star dream”. If “only this green” shows China’s cultural self-confidence, then “star dream” shows China’s scientific and technological self-confidence.
immersive audio-visual feast to create cultural confidence and scientific and technological confidence
This program is based on the painting of thousands of miles of rivers and mountains, the only handed down work of 18-year-old painter Wang Ximeng in the Northern Song Dynasty. It brings people back to the Northern Song Dynasty, the heyday of Chinese culture, and gives people a taste of the beauty of beautiful Chinese culture and Chinese spirit.
Based on modernity, science and technology and bold imagination, star dream takes people into an interactive space of a dreamy universe and stars, realizes the dream of “picking stars and covering the moon”, and highlights the achievements of China’s aerospace high technology.
There are also some gags and stories about the program star dream. Recently, the space travel trio has been in orbit for three and a half months. Before the expedition, astronaut Wang Yaping and his daughter agreed that “mother wants to pick up the stars”
Therefore, this Spring Festival Gala of China Central Television brought the vast starry sky onto the stage with the help of XR technology and 720 degree dome screen. In the children’s dance “star dream”, the children’s jump into little stars, and the little girl in red is the daughter of astronaut Wang Yaping. She said, “Mom, pick me a star and come back.”, It awakens the “star dream” buried in the bottom of our hearts – that is mankind’s curiosity, exploration and yearning for the vast starry sky since ancient times!
2022 year of the Tiger Spring Festival Gala program “star dream” – visual effect support provided by Zhouming group
When the clock rang, astronauts Zhai Zhigang, Wang Yaping and ye Guangfu sent New Year greetings to everyone on the China space station. Such program design highlights the strong scientific and technological strength of a large country, and the Chinese people have reached the world-class technical level in aerospace technology.
Not only does China’s aerospace technology rank among the world’s first-class level, but a basic fact that many people may not understand is that in the field of LED light display technology, China also leads the trend of the world. The shooting of Hollywood sci-fi blockbusters is inseparable from the support of XR virtual shooting technology from China, which also supports this Spring Festival Gala.
LED technology, namely “semiconductor light source technology”, has the characteristics of low power consumption, long service life, rich color, vibration resistance and strong controllability. Semiconductor light source is regarded as the third generation light source, which can be used in large screen display, traffic lighting, and other fields.
In the past, LED light display technology was mostly monopolized by European and American enterprises, but now with the rise and development of Chinese led enterprises, the voice of LED light display industry has been firmly grasped by Chinese enterprises. The leading LED light display enterprise – Unilumin Group Co.Ltd(300232) , which provides naked eye 3D + AR technology for this Spring Festival Gala, is an outstanding representative.
From a small factory in Shenzhen, Guangdong Province to the single champion product of manufacturing industry issued by the Ministry of industry and information technology, Unilumin Group Co.Ltd(300232) has ranked first in the world in terms of sales and shipping area of LED display for six consecutive years. From the development of Unilumin Group Co.Ltd(300232) , we can understand the difficulties and obstacles on the rise of China’s LED industry.
Shenzhen Unilumin Group Co.Ltd(300232) Co., Ltd. was founded in 2004 and began to explore overseas markets in 2008 (listed in Shenzhen in 2011). In that year, it encountered 337 investigation events in the United States. Chairman Lin Mingfeng recalled: “when I received two boxes of response materials, I knew I had really encountered an international lawsuit.”
Lin Mingfeng can’t believe that a small enterprise with sales of no more than 100 million will be investigated by the United States like those large enterprises with tens of billions. He immediately put down his other work and flew to New York to see a lawyer. The opposing lawyer told him that as long as the settlement agreement was signed, the export of his own enterprise would not be affected, and he only needed to pay $1. But if this agreement is not signed, the response fee may be as high as millions of dollars. After contacting the national industry alliance and Shenzhen fair trade administration at the scene, Lin Mingfeng learned that if he reached a settlement with the other party, it would bring hundreds of billions of dollars of export losses to China’s LED industry; Moreover, the settlement will be used as evidence by American investigation institutions, making it difficult for other Chinese enterprises to win the lawsuit.
“At that time, I understood that if there was reconciliation, it would mean betraying the interests of the country and industry. Although our economy was very difficult at that time, I decided to respond to the lawsuit.” Lin Mingfeng said that the response process took a lot of human and material resources, and the response cost was up to tens of millions of yuan. It was very difficult, but this experience was very worthwhile.
Lin Mingfeng believes that in the process of entering the international market, he has three experiences:
First, learn to abide by and adapt to local laws and regulations; Second, enterprises should establish their own intellectual property attack and defense system; Third, we should have a win-win mentality. He believes that if he did not dare to light the sword and win-win mentality, the enterprise would not have today.
Unilumin Group Co.Ltd(300232) it is with this enterprising, innovative and plain spirit that we won the single title of manufacturing industry of the Ministry of industry and information technology of the people’s Republic of China; It is with this cultural confidence and scientific and technological confidence that Unilumin Group Co.Ltd(300232) also won the honor of the first prize of the national scientific and technological progress award.
With today’s scientific and technological innovation achievements, led enterprises also make the dance beauty design of 2022 Spring Festival Gala very different from previous years!
This dance beauty design uses advanced LED high-definition display screen in hardware, and organically integrates cutting-edge technologies such as naked eye 3D, XR, virtual and holographic, so as to integrate new technologies and ideas with the stage effect, create immersive visual effect with 720 ° arc screen, highlight the spatial sense of panoramic dance beauty, integrate the stage and the stage, and have a significant three-dimensional sense Strong visual impact and shocking effect.
This Spring Festival Gala is not only a happy feast for Chinese around the world, but also will be recorded in the annals of the Spring Festival Gala with a breakthrough stage style. It is also a new benchmark for China Central Television’s scientific and technological innovation.
naked eye 3D + Ar, Zhouming presents a gift to Chinese all over the world
As a leading enterprise in the LED light display industry, Unilumin Group Co.Ltd(300232) has cooperated with China Central Television for a long time. It has always been committed to empowering with light display technology, promoting the upgrading of dance beauty in the field of film and television, and exploring the comprehensive application of immersive visual effect. This time, Unilumin Group Co.Ltd(300232) participated in the stage design of the Spring Festival Gala and provided visual effect solutions for four programs.
In this Spring Festival Gala, Zhouming gave full play to the advantages of naked eye 3D and AR technology, combined with the integrated light display solution, and created an exquisite immersive stage visual effect for multiple programs of the party through the perfect integration with lighting and sound effects, presenting a unique artistic performance for Chinese around the world.
As one of the most representative innovative programs, “a dream of stars” turns the 720 ° circular screen into a vast starry sky, touring the boundless universe from a child’s perspective and presenting a panoramic view of China’s aerospace dream.
Based on naked eye 3D and AR technology, Zhouming originally designed the planet and space, presenting a shocking naked eye 3D effect and three-dimensional dance beauty visual effect, creating a magnificent universe for the audience. Perched in the center of the stage, I saw people dancing together in the starry sky. Heaven and earth were in one scene, and a dreamlike naked eye 3D “space picture” was launched.
Within 2 hours after the program was broadcast, more than 30 media reported that the number of microblog reading broke tens of millions rapidly, the amazing immersive dance beauty, and the program design for astronaut Wang Yaping’s daughter to realize her dream caused a discussion upsurge on the Internet and shocked the whole network!
In this Spring Festival Gala, there are also a number of programs that adhere to the principle of “integrity, innovation, innovation and brilliance”. The theme song “our times” sung by Zhang Ye and LV Jihong is one of the representatives.
“The ceiling opens in countless months, and colorful auspicious clouds surround the Jiangtai”. Zhouming tailor-made immersive naked eye 3D content for the stage. With the loud singing of national first-class actors, images representing China’s scientific and technological development achievements such as Xuelong 2, C919, striver, Fuxing high-speed railway and Beidou satellite appear one after another, which perfectly fit with the powerful lyrics and recount the process of becoming a powerful country like a treasure.
2022 year of the Tiger Spring Festival Gala program “our times” – visual support provided by Unilumin Group Co.Ltd(300232)
The natural combination of background and stage, combined with 720 ° surrounding landscape and immersive naked eye 3D interactive experience, let the audience feel the strength and greatness of the motherland in the happy atmosphere of the new year.
In addition to adding color to the song and dance programs appreciated by both refined and popular tastes, the naked eye 3D and XR virtual stage created by Zhouming also added a different kind of interest to the language programs and acrobatic performances. It not only integrated with the performances of the actors, but also highlighted the main tone of “joy, auspiciousness and jubilation” of the party, which won a full house of applause.
For example, the sketch “not yet”, starring Shen Teng and Allen, as one of the most anticipated works of the Spring Festival Gala, not only makes people laugh with the superb performance of new comedians. The 720 ° ring screen original content perfectly matched with the program content also allows the audience to immerse into the performance and obtain emotional resonance.
“Dance of true love” sung by Ren Jialun, Wang Yuan, song Qian and Ji kejunyi is also a masterpiece. In addition to handsome men and beautiful women and melodious singing, the Chinese acrobatic troupe is assisted by the cross knife. Combined with the original immersive dance beauty background of Zhouming – the gorgeous scene of peacock opening the screen, it increasingly demonstrates the beauty of the integration of science and technology and art. The affectionate interpretation of the stars complement the stage design of Zhouming, and jointly contribute a wonderful play.
2022 year of the Tiger Spring Festival Gala program “dance of true love” – visual support provided by Unilumin Group Co.Ltd(300232)
The gathering of celebrities, top dance beauty and immersive visual effects… Zhouming participated in the 2022 Spring Festival Gala, which was recognized by the state again, proving Zhouming’s absolute strength in the field of optical display solutions and customized services.
With the continuous expansion of LED light display application scenarios and the increasing diversity of public demand, the importance of content creation has become increasingly prominent. Unilumin Group Co.Ltd(300232) driven by content, it has promoted the implementation of integrated optical display solutions and achieved quite brilliant results. From the Saudi carnival season, which amazed the world and attracted the praise of the embassy, the Hong Kong return celebration project, which brought naked eye 3D into the national celebration for the first time, to the Chongqing Liberation Monument, which gained tens of millions of popularity, the landing of hundreds of high-quality content projects not only consolidated the “content driven” Zhouming high-quality new model, but also provided new ideas for the development of the industry.
Saudi Arabia capital carnival season – nearly 7000 ㎡ large screen and visual effect content are provided by Unilumin Group Co.Ltd(300232) .
Today’s Unilumin Group Co.Ltd(300232) can not only provide hardware – high-definition large screen, but also extend to the field of software and content creation. Today, it has become a light display solution service provider of hardware + software + content + interaction. It continues to explore the integration and development with various fields and scenes, and is engaged in top activities at home and abroad, such as Beijing Winter Olympics, Hangzhou Asian Games, Qatar world cup and so on, Add luster to people’s better vision and make greater contributions to the beauty of society!
