On the first day of the Spring Festival in 2022, China Film Co.Ltd(600977) ushered in a “good start”. According to the data released by the national film administration, on February 1 (the first day of the first month), the box office was 1.445 billion yuan, with 25.7407 million people; Among them, the box office of domestic films was 1.444 billion yuan, with a single day share of 99.99%.
Among the top ten box offices in a single day, “shuimen bridge of Changjin Lake” topped the list with 637 million yuan; “Four Seas” ranked second with 226 million yuan; “This killer is not too calm” won the third place at the box office with 213 million yuan, followed by “miracle · stupid child”, “bear haunt · return to earth”, “sniper”, “pleasant goat and grey wolf out of the future”, “little tiger pier hero”, “exclusive headlines” and “bee girl”.
In recent years, family movie watching has gradually become a “New Year custom” keeping pace with traditional customs such as eating New Year’s Eve dinner and going to temple fairs. The film market during the Spring Festival has released great potential. Compared with previous years, this year’s Spring Festival films not only have a strong lineup, but also cover a variety of themes such as war, plot, animation and comedy, which have a strong attraction to the audience. A number of industry insiders said that the market trend was gratifying, which made a good start and laid a solid foundation for the box office of the whole year.
“The shuimen bridge of Changjin lake is unique and has won the audience’s favor with its comprehensive strength; miracle · stupid child”, “sniper”, “Four Seas” and “the killer is not too calm” are in the “second echelon”, and who can finally stand out depends on word-of-mouth; haunt of bears · return to the earth, the basket of pleasant goat and grey wolf comes out of the future and heroes of xiaohudun ” Give play to the brand effect, and each has a target audience. ” Rao Shuguang, President of China Film Co.Ltd(600977) comment society, said in an interview with People.Cn Co.Ltd(603000) reporters that on the premise of epidemic prevention safety, watching movies has become one of the mainstream entertainment methods of the masses. “The Spring Festival presents a movie viewing boom, which makes us rekindle our new vision of China Film Co.Ltd(600977) .”
