Hubei night tourism economy drives Spring Festival holiday consumption

The reporter learned from the Hubei Provincial Department of culture and tourism on the 2nd that night tourism has become one of the main ways for people to play during the Spring Festival. The provincial cultural and Tourism Department enriches the supply of cultural and tourism products and promotes holiday cultural and tourism consumption.

Relying on the “giant screen” of the 25 kilometer waterfront line of the Yangtze River and taking the historical context of the Chinese nation as the background, Wuhan dynamically deduces Chinese traditional culture and customs, pays tribute to those who stick to their dreams, praises the beautiful rivers and mountains of the motherland, and sends new year blessings to the people; Xiangyang Tangcheng scenic spot has newly upgraded the night tour performance project of “the dream of the Tang Dynasty in the prosperous Tang Dynasty”, creating a scenic spot reflecting the prosperity of Commerce and trade and the characteristics of market life in the Tang Dynasty; During the Spring Festival, Jingzhou Yingcheng Cultural Park will stage 7 fireworks ceremonies, “Fengming nine days” holographic laser interactive performance, which will illuminate the night sky of Jingzhou Ancient City through 3D water curtain projection and block interactive light show; Suizhou Yandi’s hometown scenic spot carried out the activities of “paying homage to the ancestors in the hometown and praying for great blessings in the new year”, stage lighting show and zero point fireworks show, attracting more than 5000 tourists to participate in the activities; Enshi Lichuan Tenglong cave and other scenic spots hold all kinds of Spring Festival Lantern fairs, and all kinds of Lantern exhibitions create an activity atmosphere of “full flavor, strong characteristics, novel and wonderful”. More than 44000 tourists are attracted to visit three days before the Spring Festival.

In order to meet the needs of local Chinese new year people, Wuhan has launched a series of new year welcome activities with the theme of “Celebrating the new year in Wuhan”, and arranged more than 100 cultural and tourism activities such as New Year flower appreciation, urban leisure, folk experience, literary and artistic performances, cultural and Expo exhibitions and tourism benefiting the people, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) covering the whole area, to accompany citizens and tourists to celebrate the new year in Han; Shiyan City issued 125000 new year cultural and tourism coupons for two phases to all personnel in the city; Yichang Three Gorges family scenic spot and dangyangguan Mausoleum scenic spot are free of tickets to Yichang citizens and foreign employees; Zigui Quyuan’s hometown scenic spot implements the preferential policy of half price of tickets to employees who are suitable to stay in other places.

The spring festival tourism market in Hubei mainly focuses on local cultural sightseeing and short-range leisure tourism. Among them, the spring festival activity of Wuhan wildlife Kingdom takes the “year of the tiger” as the theme, bringing rich cultural and entertainment meals to the citizens. The citizens enjoy the traditional cultural water parade performance, feel the traditional flavor of the year in the animal world, and the children participate in the interactive experience of engraving and printing in the new year on site; Xishui triangle mountain ski resort offers ski concessions to attract self driving tourists from surrounding township families; Jingmen Shayang Yuefei City, rape flower Museum, Changshou Shanyuan village and other rural tourist attractions have attracted many family tourists to experience. (end)

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