I. Basic Information
Xibaipo, Pingshan County, Hebei Province, was once the seat of the CPC Central Committee, where the CPC Central Committee commanded the three major campaigns of Liaoshen, Huaihai and Pingjin, held the second plenary session of the seventh CPC Central Committee, went to Beijing to “catch up with the examination” and established new China, which has the reputation of “new China coming from here”.
On the road of “catching up for the examination” in the new era, liangjiagou village, a small village with only 90 households and 340 people, is dotted at the foot of baipoling. In 2014, there were still 13 poor households with filing and card issuance in the village, with 31 poor people. In recent years, relying on the red tourism resources of Xibaipo scenic spot, liangjiagou village has fully developed the tourism industry chain, made great efforts to build a “red tourism +” rich people model, and embarked on a path of “tourism + industry + project” to get rid of poverty. At present, the tourism industry in liangjiagou village has directly driven 38 poor households out of poverty, indirectly driven more than 200 poor people to continuously and stably increase their income and become rich, provided more than 500 jobs, and increased the income of villagers by more than 1.5 million yuan, realizing the gorgeous transformation of small villages in mountainous areas.
II. Effectiveness of poverty alleviation through tourism
At the end of 2015, in order to solve the problem of increasing villagers’ income, the two village committees, led by Chen liming, the first Secretary of liangjiagou village stationed by the working committee of organs directly under the CPC Central Committee at that time, put forward the slogan of “building a village through tourism and starting a second business”, vowing to achieve the goal of making villagers get rich with dignity. Through the development of rural tourism, the village collective economy will be increased from less than 200000 yuan to 2.7 million yuan step by step. After the reform of the rural collective property right system, the shares held by the collective were distributed to each villager. The villagers have something to do every day, have income every month and can pay dividends every year. The annual per capita income increased from 3300 yuan in 2009 to 25000 yuan in 2019. In 2018, 29 poverty-stricken people from 12 households in liangjiagou village established files and cards to get rid of poverty as a whole.
(I) integrate resources, improve quality and create a brand
Liangjiagou village has invited experts from Hebei Academy of agriculture and forestry, Institute of geography, Beijing Municipal Commission of agriculture and industry, China Cyts Tours Holding Co.Ltd(600138) , Hebei Kanghui tourism and other units to visit and guide the village, helping to find the correct positioning and lock in the target population. Relying on the red tourism resources of Xibaipo and the beautiful rural conditions of liangjiagou, take leisure tourism as the main direction, make efforts to integrate resources, improve quality, create brands and connect with the market, strive to create a new bright spot of Xibaipo rural tourism, and strive to make rural tourism a high-quality industry that drives villagers to get rid of poverty and become rich and well-off.
(II) improve hardware facilities and strengthen professional training
The upgrading of the tourism industry is inseparable from professionals and skills. The village has its own classroom. Three rural tourism training courses have been held within two months, including cooking, operation and management of new farmhouse entertainment, civilized etiquette, etc. more than 150 villagers participated in the training. Village cadres and some villagers’ representatives were also organized to visit Simatai village, Miyun District, Beijing and Huanxi village, Tonglu County, Zhejiang Province to investigate the local high-quality home stay and slow life experience mode. Through exchanges with local grass-roots cadres and the masses, we have a deep understanding of the huge gap in hardware facilities, service level and business philosophy of liangjiagou village. The price of a room is often thousands of yuan, which is more than ten times higher than that of liangjiagou village, which has greatly touched them and strengthened their development confidence. They strive to be a new type of farmers with culture and management, laying an ideological and talent foundation for the great development of tourism in the whole village.
(III) play a typical guiding role to increase farmers’ income
The two village committees selected Qi Nana, Chen Yanbo and Li Hongxia to operate home stay in advance. The subsidy for each household is 100000 yuan. The design company is asked to help carry out the overall design, renovate the room that originally only provided simple accommodation, establish a separate bathroom, create a mood with different styles, and develop towards high-quality home stay. Other villagers are unwilling to fall behind when they see the changes of the demonstration households. In only half a year, more than ten villagers have built their surplus houses into guest rooms to receive tourists. Fan Meili’s family was once a poor family because of the lack of labor at home. Seeing that the villagers’ income from the development of B & B is getting higher and higher, it is convenient for her to quit her previous part-time job in the hotel in 2019 and operate B & B full-time. “In the past, I worked hard and earned more than 20000 yuan a year. Now I can earn at least 30000 or 40000 yuan a year in full-time home stay. The key is that I have a different mentality and have a strong waist when I am a boss.” Fan Meili said.
III. main methods
Since 2008, liangjiagou village has defined the development principle of “democratic decision-making, scientific planning, adjusting measures to local conditions and step-by-step implementation”, designed the construction plan of the new village with high standards, effectively integrated tourism poverty alleviation, beautiful countryside and Rural Revitalization according to the general idea of “building a village through tourism”, and walked out of a tourism poverty alleviation path of “tourism + industry + project”.
(I) transform the current situation of the new village and clarify the establishment of tourism village
Since 2008, according to the village development principle of “democratic decision-making, scientific planning, adjusting measures to local conditions and step-by-step implementation”, liangjiagou village has built a new village in two phases in five years. The village collective is responsible for leveling homestead, hardening roads, laying underground pipe network and other infrastructure, and unifying the drawing requirements for new houses, Farmers are responsible for self funded construction of the main body of the house and internal decoration. By demolishing the old village and building a new village, liangjiagou village has realized centralized residence, which has replaced the development space for the next development of tourism industry.
On the basis of completing the construction of the new village, liangjiagou village defines the idea of “building a village through tourism” and focuses on cultivating new farmers. First, hold various forms of rural tourism training courses to teach rural tourism related knowledge and improve villagers’ professional ability and skills; Second, organize villagers’ representatives to go out to study and exchange, investigate and study the high-quality home stay and slow life experience mode in other places; Third, give full play to the typical guiding role, select three households to operate B & B in advance, and ask the design company to help carry out the overall design, develop high-quality B & B, and drive the whole village to become rich through tourism.
(II) create Village Community Alliance to realize standardized management
In order to further standardize the development of rural tourism, Xibaipo town government guided liangjiagou villagers to establish the first rural tourism professional cooperative in Pingshan County, providing organizational guarantee for the diversified development of rural tourism in the next step. 52 farmers in the village joined the society, accounting for 55.6% of the total number of households, and uniformly handled the relevant business procedures. At the same time, liangjiagou village has made great efforts in cultivation and standardization, and learned from the concept of “a rural area is a rural hotel” in Simatai village, Miyun, Beijing, implemented the “five unified” management of B & B, and reasonably planned the characteristic tourism and leisure industry.
(III) take advantage of the project to lead the whole village to become rich
In 2018, Pingshan County hosted the Shijiazhuang tourism industry development conference. At that time, as the main undertaking place, Xibaipo urgently needed to improve its infrastructure and commercial supporting facilities. Liangjiagou village seized the opportunity to make use of the more than 150 mu of construction land replaced during the construction of the new village. By innovating the land transfer form and business model, it introduced and utilized 150 million yuan of social funds to promote the landing of Xibaipo tourist center, the main parking lot of the scenic spot and Xibaipo red tourism town in liangjiagou village.
In addition, the village collective took shares in the construction land, and the villagers became shareholders, driving liangjiagou village into the fast lane of Rural Revitalization with long-term and stable dividend income.
Experience, enlightenment and future prospects
Since 2008, liangjiagou village has changed from a backward small mountain village to today’s well-off village, walked out of a road of “red tourism +” to enrich the people, and became the first batch of beautiful villages and key Rural Tourism Villages in Hebei Province.
(I) improved the village infrastructure construction
To develop tourism, first impression is very important, so it is particularly important to improve the village environment. Through the relocation of the whole village, a new village will be built in a unified way to create a beautiful new countryside and lay a good foundation for the development of rural tourism poverty alleviation.
(II) revitalized local tourism resources
Using the “red tourism + cooperative” model, attract excellent talents to join the club as members, make concerted efforts and develop in a group, so as to provide talent support, institutional guarantee and organizational power for tourism poverty alleviation.
(III) explore the ways of diversified development of rural tourism
Clarify their own positioning, integrate their own advantages, ecology, culture and other resources, extend the tourism industry chain, spread their reputation, let tourists come in and make villagers rich.
Liangjiagou and its surrounding areas are rich in mountain resources, of which the mountain area is more than 1500 mu, with the highest altitude of 450 meters. There are two ponds and mountaineering roads, and the natural ecological environment is good. The village plans to develop the “tourism + sports” model, moderately develop tourism in the mountain field, and carry out investment cooperation to further enrich the tourism industry and improve the tourism level.
Targeted poverty alleviation is warm in spring. Over the past few years, liangjiagou village has changed from a backward small mountain village to a well-off village with prosperous industry, livable ecology, civilized rural style, effective governance and rich life. It has walked out of a road of enriching the people with “red tourism +” and has become one of the first batch of beautiful villages in Hebei Province and a key village for township and village tourism in Hebei Province. The village Party branch, which has won the provincial, municipal and county advanced grass-roots Party branch for many times, has now set the goal of continuing to expand the tourism industry and forge ahead towards the national key tourism villages, and strive to contribute more to the building of a well-off society in the old revolutionary base area of Xibaipo in an all-round way.
