With the opening of the Beijing Winter Olympics approaching, ice and snow sports continue to heat up. In the past, many northern villages, which were often silent in late winter, also “burned” in silver and plain.
Taking advantage of the unique advantages of ice and snow, many villages in northern China have actively developed “cold” resources to make the days hotter and hotter.
ice and snow are hotter
Walking into Liugou village, Jingzhuang Town, Yanqing District, Beijing, there are bright and uniformly designed catering, accommodation and scenic spot guide signs everywhere on the roadside. As one of the three competition areas of Beijing Winter Olympic Games, Yanqing District promotes the linkage and cooperation of ski resorts, scenic spots and travel agencies, and has formed a number of rural boutique tourism routes integrating rural characteristic Cuisine, boutique home stay, agricultural experience and ice and snow sports.
“With the popularity brought by holding the Winter Olympics and the warming of ice and snow activities, many villages in Jingzhuang town near the Winter Olympics Ski Resort have a continuous flow of passengers.” Zhang Xin, deputy mayor of Jingzhuang Town, said that in the past five years, the number of home stay households in the town has grown from 80 to 150.
The rural ice and snow tourism “hot” by the Winter Olympics is not only around the stadium, but also benefits thousands of miles away.
Arctic village, Mohe City, Heilongjiang Province, the northernmost village in China, welcomed a batch of “cold chasing” tourists on the eve of the Spring Festival.
“I specially came to feel the temperature difference of more than 50 degrees Celsius between Mohe and my hometown.” On the “snow country train”, tourists Chen Jing and Huang Xuelin from Fujian had a heated discussion while looking at the snow mist outside the window, full of expectation.
In the post office of Arctic village, almost every tourist will punch in here by sending postcards. Bing dwen dwen, Shuey Rhon Rhon, and the ice arena, ice cream courts were built before the residential areas in the village.
“This year, we have added many landscape and entertainment projects related to the Winter Olympic Games, adding new elements to the time-honored brands in Xuexiang.” Zhang Kexin, assistant secretary of the village Party branch, said.
In beisanjiazi village, Huancheng Township, Yushu City, Jilin Province, a winter sports meeting was held before the Spring Festival. “As soon as the sports meeting opened, I also opened my eyes. There are many skiing lovers among men, women and children in shiliba village. Some people’s equipment is very professional and their skiing skills are quite good.” Li Guofu, who contracted to operate a ski resort on a hillside in the village in 2018, said.
Talking about the establishment of this ski resort, Li Guofu said that as the days get better, there are more and more people who love skiing and will ski, “how can we waste it by guarding the ready-made snow slopes?”
In earlier years, it was the time of cat winter in rural areas of Northeast China before and after the Spring Festival. “The idle winter month, the busy first month, and the miles and miles of Cheerleading in February and March. The east goes, the west goes, and drinks a little wine to do everything.” Wei Kun, Secretary of Huancheng rural Party committee, said, “it’s different now. Many villagers have turned ice and snow into gold and silver mountains through entrepreneurship.”
more popular
“In the past, our villagers’ income mainly depended on going out to work and growing vegetables at home. Now, many people in the village have found jobs in the rapidly developing ice and snow industry and have won the ‘snow rice bowl’ at home.” Said Gao Wei, Party branch secretary of taizicheng village, sitaizui Township, Chongli District, Zhangjiakou City, Hebei Province.
At present, Chongli district has built seven ski resorts including Yunding, Taiwu and Wanlong, becoming the largest ski gathering area in China. As the once poor counties ate “ice and snow rice”, the “cold resources” released “great heat” here, which led more than 30000 local people, including the majority of villagers, to enter the ice and snow industry and tourism industry directly or indirectly, and the income was greatly increased.
The popularity brought by ice and snow makes Shanjia village, Xinglongtai street, Shenbei New District, Shenyang, famous for its rice field paintings in summer and autumn, not “lonely” in late winter.
The 100000 square meter rice field is transformed into a huge ice rink. You can feel the joy of ice and snow during the day and the brilliance of the light show on the ice at night – since the beginning of winter, daomeng town carefully built by Shanjia village has gained enough popularity.
“Only by making the rural tourism industry ‘non-stop all year round’, can we make the popularity ‘prosperous’, the industry’ real ‘, and the village dress up as’ beautiful’, so that the villagers who go out can come back and finally stay.” Zhao Aijun, general manager of Shenyang daomeng space tourism and Cultural Industry Co., Ltd., which operates Shanjia village tourism, said.
Daomeng town adopts a centralized management mode. Villagers voluntarily choose to rent their houses to professional companies and convert them into home stay. Villagers with entrepreneurial ideas can also build home stay by themselves through the industry in the village. “The village used to be almost empty. Now more and more villagers choose to go back to their hometown to start a business.” Zhao Aijun said.
life is better
The reporter found that the “ice and snow fever” is changing the state of “half a year busy and half a year idle” of rural tourism in northern China. Therefore, many villages have upgraded from tourism development to the integration of three industries.
“Now more people will tell me that they want to live in a home stay courtyard when they visit Yanqing. It’s fun for everyone to live together.” Si Xinran, Secretary General of Beijing Yanqing B & B alliance, said that after the Yanqing competition area was determined by the Winter Olympics, the new mode of “B & B + skiing” was sought after by tourists. The local government also explored the characteristics of different B & B courtyards, did a good job in Villagers’ training, and improved the operation quality and service level of rural courtyards.
In Beihong village, Mohe City, the local people not only rely on the aurora and polar day astronomical wonders to attract tourists, but also rely on the advantage of being located at the border between China and Russia to build a large number of Russian style buildings such as Russian restaurants, Russian B & B and Russian bakery, and take off the hat of poverty by deeply developing tourism resources.
Wang Fang, a villager of Xinkaihe village, badaohezi Town, Huadian City, Jilin Province, is the front desk manager of the local Mingfeng Ecological Resort. With the development of new rural tourism projects, Wang Fang and the villagers chose to start a business and find employment at home. She worked from a waiter to a front desk manager, and her monthly salary rose from more than 2000 yuan to about 4000 yuan. “Over the years, seeing the business getting better and better, the days are getting more and more prosperous.” Wang Fang said.
Walking in Shanjia village, traditional houses and modern houses are scattered; The Traditional Northeast iron pot stew is full of aroma, and it is difficult to find a place to order; In rural studios, rural bookstores and rice bran bathrooms, tea and coffee are available… A modern village with original flavor and unique flavor is beginning to take shape.
“We should expand, strengthen and revitalize rural tourism, walk out of the road of development of characteristic industries, and inject strong and sustained momentum into rural revitalization.” Said Wang Hui, Secretary of the Party Working Committee of Xinglongtai street, Shenbei New District, Shenyang.
