The year of the tiger is coming. Did you go to the cinema? The Spring Festival in 2022 was officially launched.
The "one super and many strong" pattern composed of 8 films, including "shuimen bridge of Changjin Lake", "Four Seas", "the killer is not too calm", "miracle stupid child" and "sniper", contributed more than 1.5 billion box office on the first day of the Spring Festival. As of press time, the total box office (including pre-sale) of the Spring Festival in 2022 has exceeded 2.7 billion!
Among them, the film "shuimen bridge of Changjin Lake" has a total box office of more than 1 billion yuan, leading the Spring Festival without suspense. Press deadline. the total box office of shuimen bridge has reached 1.2 billion. is milepost along with the box office of "water gate bridge of the long Jin Lake". The two heroes Wu Jing and Yiyang Qianxi also make a new milestone for their movie business.
According to third-party statistics, at 12:58 on February 1, the total box office of Wu Jing's personal films has exceeded 25 billion yuan, reaching 25.615 billion yuan. Shen Teng, who won 21.5 billion yuan, has become the first person in China Film Co.Ltd(600977) .
This year's Spring Festival stalls, with the help of the two films, "the water gate bridge of the long Jin Lake" and "the miracle kid", the total box office of Yiyang Qianxi personal movie, which was born in 2000, has exceeded 10 billion.
Source: cat's eye Pro
It is worth noting that the box office on the first day of the Spring Festival in 2022 is less than the box office of 1.693 billion in the same period last year, and the number of film viewers is reduced by nearly 9 million. According to China Securities News, the high ticket price is an important factor affecting the entry of the audience. The average ticket price of 48.9 yuan in the Spring Festival last year was a new high, while the average ticket price of 58.7 yuan this year made many viewers call "despise" and "I don't deserve it".
ticket prices continued to rise this year, make complaints about
number of film viewers on the first day of the Spring Festival
decreased by nearly 9 million compared with the same period last year
This year's Spring Festival, ticket price is the most talked about keyword.
Some netizens share that it is not the "Four Seas" of 3D film, and the ticket price in some counties exceeds 100 yuan; The ticket price of shuimen bridge of Changjin Lake in Langfang, Hebei Province is between 105 yuan and 135 yuan. "No, I can't buy a ticket at 70 or 80".
In a cinema in Beijing, the ticket prices of films such as "miracle · stupid child", "shuimen bridge of Changjin Lake" and "Four Seas" are above 80 yuan; In Beijing yaolai Jackie Chan studios (Maliandao store), a movie ticket for "the killer is not too calm" is close to 150 yuan. Even so, the shows before 6 p.m. are "full".
According to the China Securities News, the reporter observed that taking cinemas in Beijing as an example, the movie ticket prices of many cinemas rose or even doubled, and the ticket prices of 100 yuan can be found everywhere. Facing the price increase of cinema, many fans began to make complaints about the two movie tickets of the Spring Festival festival this year. They can buy three to four tickets at ordinary times.
Source: microblog
"This year's ticket price is extremely outrageous. How about cutting leeks"; "After the epidemic started, the Spring Festival started with 55 + and it was too expensive"... Netizens complained on Weibo.
According to the lighthouse professional edition, as of 16:30 on February 1, 2022, a total of 21.9 million tickets had been issued, with an average ticket price of 58.6 yuan, a record high. Among them, the average ticket prices of "shuimen bridge of Changjin Lake", "the four seas", "the killer is not too calm", "miracle · stupid child", "bear haunt · return to earth" and "sniper" are 60.9 yuan, 58.9 yuan, 57.9 yuan, 56.5 yuan, 56.4 yuan and 55.1 yuan respectively.
In this regard, a theater practitioner told reporters: "the ticket price of the Spring Festival should be higher, and it should fall back in two days." According to the data of Lighthouse professional edition, spring festival ticket prices show an upward trend year after year , and the average ticket prices gradually rise from 33.7 yuan in 2012, while the spring festival ticket prices in 2019, 2018 and 2017 are 44.7 yuan, 39.7 yuan and 37.8 yuan. The average ticket price for the Spring Festival in 2021 is 48.9 yuan, a new high.
Under the high ticket price, the number of film viewers plummeted. the number of film viewers on the first day of the Spring Festival this year was 25.66 million, significantly lower than 34.46 million on the first day of the Spring Festival in 2021, and the box office was lower than that in the same period last year.
"The overall ticket price has increased a lot this year. On the one hand, it has led to the increase of the total box office of the Spring Festival, but it has also led to the reduction of film viewing people." Li Yanlu, manager of Quancheng Road store of new century cinema, said frankly. With regard to the reduction of film viewing people, Li Yanlu believes that due to the local new year policy in 2021, the number of film viewing people is higher, while more people return home for the new year this year. "However, the biggest change is that the previous Spring Festival stalls were mainly family comedy and commercial films. This year, it is the leading theme film."
For high ticket prices, people in the industry said frankly that affected by the epidemic, the operation of cinemas has been poor in the past two years. Many schedules in the middle of the year lack high-quality films to attract audiences, and the importance of Spring Festival stalls is becoming more and more prominent. And some areas are facing the disturbance of the epidemic, and the attendance rate is limited to 50%. Cinemas use price increases to maintain daily operations.
"the number of passengers is not enough, and the ticket price will be collected." a researcher from an institution in Shanghai said frankly that this year's Spring Festival is not optimistic, and people from another head film company also hold a neutral attitude. The box office of the Spring Festival in 2021 hit a record high, with a total box office of 7.84 billion yuan including service fees. China International Capital Corporation Limited(601995) it is estimated that under the neutral situation, the box office of the Spring Festival this year, including service fees, will reach 6.96 billion yuan.
box office "one super and many strong"
On January 13 this year, "shuimen bridge of Changjin Lake" was hastily put on file on the first day of the new year. The film is the sequel of Changjin lake, the box office champion in Chinese film history. It is made by the original team. After the super head film "airborne", the 2022 Spring Festival is known as the "strongest Spring Festival" with a strong lineup of "one super and many strong".
Movie poster of Watergate Bridge
From the previous pre-sale results, the trend of "one super and many strong" has emerged. "Shuimen bridge of Changjin Lake", "Four Seas", "this killer is not too calm" and "miracle stupid child" all achieved pre-sale results of more than 100 million yuan, becoming the Spring Festival file with the largest pre-sale of films in Chinese film history. Among them, "shuimen bridge of Changjin Lake" pre-sale exceeded 400 million yuan, taking the lead.
In terms of the proportion of films, the first row of films in the first row of "shuimen bridge of Changjin Lake" accounts for about 27.4%, and the proportion of subsequent films is expected to increase significantly. According to the data of Lighthouse professional edition, the proportion of this film will reach 34.4%, 38.4% and 42.1% respectively on the second, third and fourth day of the lunar new year.
Yiyang Qianxi lake is a 149 minute sequel to . It is the sequel to China's film history box office champion "Chang Jin Hu". It is also the final outcome. is still directed by Kaige Chen, Tsui Hark and Lin Chaoxian, and Wu Jing, Yi Wan Xi Xi and others.
Taking the battle of Changjin Lake in the second battle of the war to resist US aggression and aid Korea as the background, it tells the story that after the battles in Xinxing Li and xiajieyu Li, the soldiers of the seventh company received more arduous tasks.
According to the data, on February 1, the film "shuimen bridge of Changjin Lake" was officially released, with more than 8 million viewers on the first day, breaking 17 records in total.
It is worth mentioning that the film arrangement of shuimen bridge of Changjin lake is as high as 34% on the second day of the lunar new year, which is 7% higher than that on the first day of the lunar new year, which shows the strong driving effect on the market of the Spring Festival.
The previous work "Changjin Lake" was released on the National Day in 2021, with a final box office of 5.775 billion yuan, topping the box office champion in Chinese film history.
"Benefiting from the schedule advantages and the success of the previous work" Changjin Lake ", it is not impossible for the box office of" shuimen bridge of Changjin Lake "released in the Spring Festival to surpass" Changjin Lake " A film publisher told reporters. In addition, according to the data of Lighthouse professional edition, including rhinoceros entertainment, top data, film box office bar and film information office, the box office forecast of "shuimen bridge of Changjin Lake" is between 5.6 billion and 7 billion.
"Four Seas", "the killer is not too calm" and "miracle stupid child" are temporarily the second tier films at the box office.
Among them, "Four Seas" is directed by Han Han, starring Liu Haoran and Shen Teng, and joined by many comedians such as Yin Zheng and Qiao Shan. The label of the film is "comedy / action / love". The elements of town youth, father and son are still very Han Han, but the score of Douban is only 5.6.
"This killer is not very calm" is the only pure comedy film in the Spring Festival of the year of the tiger. The film stars Ma Li and Wei Xiang. The film is not an original script, but a remake of the Japanese film magic moment.
The miracle kid is built by the team I am not a drug God. The director of Makino, the chief editor of Yiyang Qianxi, is the leading actor in the "big beam". The bean score is 7.4.
Wu Jing himself responded that "only Wu Jing defeated Wu Jing"
Actors also benefited from the popularity of "shuimen bridge in Changjin Lake".
The latest data show that the cumulative box office of films starring Wu Jing has exceeded 25 billion, firmly ranking "first in Chinese film and television"!
According to the city circle, Wu Jing was born in 1974 in a martial arts family in Beijing.
Wu Jing's grandfather is good at Taijiquan, while his father is a nine whip fan. When Wu Jing was 6 years old, he was also pulled by his father to Beijing Shichahai sports school to sign up for martial arts.
In 1989, Wu Jing entered the Beijing wushu team and won the championship of shooting and pair practice in the elite competition of the National Wushu competition five years later.
1995 was a turning point for Wu Jing. On the recommendation of coach Wu Bin, the 21-year-old Wu Jing starred in his first film "Kung Fu Boy breaking into love", and became popular as Yang Xuewen, who is good at martial arts. This battle not only announced the opening of Wu Jing's acting career, but also preliminarily established his identity as an action actor.
Wu Jing once said, "when I was most lost, it was the film that chose me."
The second turning point in Wu Jing's life was in 2015. This year, he didn't hesitate to pay for all his possessions. His self directed and self performed "war wolf" made him a lot of money. Since then, Wu Jing has successively participated in box office blockbusters such as wandering the earth, Changjin lake and war wolf 2. Many netizens ridiculed that "only Wu Jing can defeat Wu Jing" .
On the Forbes celebrity list released in 2019, Wu Jing beat the crowd and ranked first. At that time, Forbes commented that the top two films in the box office history of China were inseparable from Wu Jing's name. Wandering the earth, as the champion of the Spring Festival, let the world see the power of Chinese science fiction films.
When asked about your opinion on "only Wu Jing can defeat Wu Jing" , Wu Jing responded that he was particularly lucky to participate in the shooting of Changjin lake and shuimen bridge of Changjin lake, which was an unforgettable experience. there is no "Wujing defeated Wujing". It is China Film Co.Ltd(600977) moving forward step by step and towards higher peaks. I'm just lucky to be a part of it and have the honor to participate in the performance. my teacher, director Zhang Xinyan, once told me that as an actor, you have the responsibility and obligation to make all the staff happy and make them believe in you, because the final achievement is the film. I think if the play Changjin Lake didn't have me, it would have achieved such good results.
Another thing worth mentioning is that in the new spring festival movie 2022, the water gate bridge of the long Jin lake and the miracle kid are starring Yiyang Qianxi. Previously, Yiyang Qianxi was relying on the film "Long Jin Lake", "send you a little red flower" and "you are young". The personal box office performance has reached 8 billion 970 million . At 0:00 in February 2nd, Yiyang Qianxi was the main actor at the box office, breaking 10 billion yuan, becoming the first 00 post actor with a box office of ten billion.
these companies share
The Spring Festival has always been a key opportunity for production companies, distribution companies and cinemas. In addition to the overall box office cake, it is more important to understand how the participants divide the cake, because the box office division is related to the box office revenue of the companies we invest in.
Generally speaking, China Film Co.Ltd(600977) industrial structure is mainly divided into production, marketing and distribution, cinema film arrangement, cinema screening and so on.
According to the statistics of Red Star capital Bureau, there are 7 production companies and 14 co production companies in the film "shuimen bridge of Changjin Lake". These include Bona film, Bayi film studio, Shanghai Film Co.Ltd(601595) group, Ali film (01060. HK), yinghuang film, H&R Century Union Corporation(000892) (000892. SZ) and other film and television giants.
The listed companies involved in this year's spring festival film include China Film Co.Ltd(600977) , Wanda Film Holding Co.Ltd(002739) , Shanghai Film Co.Ltd(601595) , Beijing Enlight Media Co.Ltd(300251) , Hengdian Entertainment Co.Ltd(603103) , Alpha Group(002292) listed on a shares, as well as cat's eye entertainment and reading group listed on Hong Kong shares.
It is worth mentioning that at present, both Changjin lake and shuimen bridge of Changjin lake, which are popular at the box office, are produced and produced by Yu Dong, chairman of Bona film. On November 24, 2021, the box office including pre-sale of the film "Changjin Lake" exceeded 5.695 billion, topping the box office list of Chinese film history. Based on the gross profit margin of 71.57% of the film distribution in 2019 in the prospectus, the gross profit exceeds 4.07 billion yuan.
According to upstream news, investment consultant Zhao Haihong said: "Changjin lake and shuimen bridge of Changjin lake are the main melody films produced by Bona film at the box office, which has a great positive role in promoting the IPO and listing of Bona film. After Bona film updates relevant financial data, it may help Bona film complete its final listing journey. "
