As the Spring Festival in the year of the tiger is approaching, major shopping malls in Shanghai have created a colorful spring festival atmosphere and set off a shopping boom of “red hot new year”. On January 29, the Shanghai Municipal Commission of Commerce said that the “new year shopping season” launched on December 18 last year will further carry out distinctive, rich and diverse marketing activities around the lunar new year.
This year, many new commercial landmarks in Shanghai ushered in the first spring festival and launched a variety of special activities to create a festive atmosphere.
Taikooli in the front beach is known as “lets tiger well.” As the first theme of the Spring Festival, four art clock in points, four fashion shooting methods and flash of many brands are opened to present the trend of the new year with both tradition and personality. Shanghai Jiuguang Center presents year-end blessing bags as its main brand in the Spring Festival, and the online mall will also be put on the shelves simultaneously. North Bund Raffles focuses on “2022 new national tide, Shanghai memory and new clothes”, which injects new power and energy into the “parent brand” in the memory of Shanghai people.
During the Spring Festival of La La station, a wall for making wishes is placed, and handwritten Spring Festival couplets and daily lucky tiger lucky draw are selected for full consumption. Songjiang impression city launched the national first exhibition of Guangfulin customized version of “I’m not a fat tiger”. Combined with national style elements such as Guangfulin customized version scene, ink painting and Spring Festival couplets created by Songjiang local culture, it collided with modern trend IP to create an immersive exhibition scene with Spring Festival characteristics.
Major commercial landmarks launch characteristic folk activities combined with national fashion and traditional culture.
Zhengda Plaza, together with Hong Kong Xia Guozhang dragon and lion troupe, held a one month new year market with the theme of “waking up the lion to add good luck and blessing the tiger to make the Spring Festival”. Hongyi International Plaza customized New Year’s profit is a red envelope for Fuhu, which is distributed in limited quantities on the first day of the new year. Hengji celebrity Shopping Center presents the beautiful spring festival with the theme of traditional flower drum, integrates traditional folk classic elements into the modern expression of the trend, and conveys an auspicious and festive festival atmosphere.
The Yu Garden shopping mall welcomes the new spring series, which is the main brand of “time-honored experience of Shanghai, new experience of non heritage”. It integrates the time-honored brand, the non heritage artisans and the various experience items, and introduces the new spring non heritage lines and the strategy map, which shows the tricks of the year in the year’s taste. Shanghai Magnolia Plaza held a “paper art exhibition full of spring” around flowers with Chinese characteristics to create a scene of warm flowers in spring. At the same time, performances such as Chinese war drum, new year talk show and close-up magic were added during the new year to set off the New Year atmosphere through the combination of art and tradition. Qingpu Wuyue Plaza launches special activities with the theme of “Fuji Wuyue”. From the opening of the door on the first day of the new year to the sixth Spring Festival fun competition for parents and children at the beginning of the year, it is wonderful every day.
In order to meet the needs of consumers for the purchase of new year goods during the Spring Festival, major commercial entities carry out new year goods Festival and various discount and promotion activities around the themes of “affordable purchase in the new year goods market” and “fashion purchase in the Spring Festival”.
Bailian Group launched the “1 billion red envelopes for the new year”, which gave back to the market with 1 billion red envelopes for the Spring Festival, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) enabled each other and added weight to the consumption in the new year. Shanghai New World Co.Ltd(600628) Daimaru department store carried out spring festival blessing bag activities, cooperated with dragon and lion dance performances and consumption coupons to ignite shopping enthusiasm. Shanghai Xujiahui Commercial Co.Ltd(002561) the business district held the “2022 new elephant new year goods Festival”, and the six shopping malls within the business district carried out the activity of giving surprises and gifts in the year of the tiger with full consumption.
The large LED screen of Shanghai Universal Port and the large screen of some merchants draw prizes at the same time for seven days. Chongming Wanda cooperates with local cultural and creative lovers, traditional artists and on-site merchants to jointly launch the super New Year Festival New Year collection activities, including traditional New Year flavor collection, national tide new year style collection, intangible cultural heritage new year rhyme collection and tide fun collection.
In response to the call of “local Chinese New Year” in Shanghai, major business entities in Shanghai have also concentrated on making full use of online shopping malls to enable consumers to enjoy a convenient and rich shopping experience without leaving home.
During the year of the Horse Festival, themed activities such as ordering good gifts in advance, getting home first, enjoying good goods in advance, not closing for the new year, and enjoying good gifts at the beginning of the new year will be launched one after another; At the same time, this year’s Shaoxing restaurant will also promote the classic set meal of Shanghai’s new year’s restaurant, such as the new year’s restaurant and the new year’s restaurant.
Ctrip takes “play” as the core, focuses on the popular travel goods in the new year, and creates the starting position of new tourism products. Four new year’s Eve dinner gift boxes were launched at the first new year’s festival. Basic necessities of life include the dinner on New Year’s Eve and the three days of the live broadcast of the festival, which has selected over 100 kinds of commodities that cover the clothing, food and shelter.
Dewu app will hold a marketing activity with the theme of “dewu tide for the new year”, set up special venues such as “massive new products, fashionable people in style, limited year of the tiger and limited top goods”, and encourage users to publish # local new year clothes # related content in dewu community, so as to create a lively, happy, auspicious and festive Spring Festival holiday atmosphere.
On the occasion of the arrival of the year of the tiger in the lunar calendar, the customized IP of the year of the tiger in major shopping malls have been released one after another. Combined with the beautiful scenery with the theme of the tiger in the shopping malls, it renders the spring festival atmosphere with a strong flavor of the year.
Yu Garden shopping mall takes “tiger jump East” as the main theme. It connects Yu Garden Central Plaza, nine Bridge Bridge Square and Golden Square, creating a new theme Festival, and creating the most new spring destination with Shanghai flavor. Century exchange, together with cutting-edge paper carving artist Wen Qiuwen, has customized themed scene construction with the theme of the artist’s representative work “Daliang fish lantern”, which also has the good meaning of “more than a year” and “fish leaping over the dragon’s gate”.
