Watch the Spring Festival Gala on the vertical screen, ask for red envelopes from relatives and friends, light firecrackers in the wechat group, and "Spring Festival couplets" in the circle of friends...... With the development of social economy and the change of people's living habits, China's Spring Festival customs are also changing.
On February 1, wechat released the 2022 New Year's Eve data report, which recorded the happy time of Lbx Pharmacy Chain Joint Stock Company(603883) in China.
The report shows that on New Year's Eve (00:00-24:00 on January 31), 688 million people across the country participated in robbing red envelopes, and the peak of people robbing red envelopes occurred at 0:03 on February 1.
While grabbing red envelopes, the launch of various red envelope covers also makes the Spring Festival taste stronger. It is reported that this Spring Festival, in addition to the regular red envelope cover, wechat also launched a limited edition "special-shaped" red envelope cover for the first time. The interesting interaction makes everyone refreshing. Data show that on New Year's Eve (18:00 on January 31-6:00 on February 1), more than 140 million people received red envelopes sent with special-shaped red envelope covers.
As an innovative highlight of the Spring Festival Gala in the year of the tiger, "watching the Spring Festival Gala with vertical screen" successfully detonated the mobile screen. Before the opening of the live broadcast, a total of more than 1.95 million people booked the live broadcast on the video number.
On New Year's Eve, during the live broadcast of more than four hours, more than 120 million people watched the Spring Festival Gala on the wechat video Number "vertical screen" to share this cultural feast from a new perspective, and the immersive viewing experience won the praise of the audience. The number of likes in the live broadcast room of the video number of the Spring Festival Gala exceeded 350 million, the total number of comments exceeded 9.19 million, and the total number of forwarding exceeded 5.51 million.
It has also become a new way for people to watch the Spring Festival Gala on the vertical screen and send blessings to the exclusive circle of friends in the year of the tiger. The customs of the Spring Festival are changing and the taste of the new year is changing, but the mood of blessing has not changed.
