Watch the Spring Festival Gala on the vertical screen, ask for red envelopes from relatives and friends, light firecrackers in the wechat group, and “Spring Festival couplets” in the circle of friends…… With the development of social economy and the change of people’s living habits, China’s Spring Festival customs are also changing.
On February 1, wechat released the 2022 New Year’s Eve data report, which recorded the happy time of Lbx Pharmacy Chain Joint Stock Company(603883) in China.
The report showed that the highest number of people took part in the red bag race on the national new year’s Eve from 0:00 to 2:00 on June 31, with a total of 88 million people taking part in the red bag race.
The launch of various red envelope covers also makes the Spring Festival taste stronger. It is reported that this Spring Festival, in addition to the regular red envelope cover, wechat also launched a limited edition “special-shaped” red envelope cover for the first time. The interesting interaction makes everyone refreshing. Data show that on New Year’s Eve (18:00 on January 31-6:00 on February 1), more than 140 million people received red envelopes sent with special-shaped red envelope covers.
“Vertical screen watching Spring Festival Gala” successfully detonated the mobile terminal screen. Before the opening of the live broadcast, a total of more than 1.95 million people booked the live broadcast on the video number. On New Year’s Eve, more than 120 million people watched the Spring Festival Gala on the wechat video Number “vertical screen”, and the immersive viewing experience won high praise from the audience. The number of likes in the live broadcast room of the video number of the Spring Festival Gala exceeded 350 million, the total number of comments exceeded 9.19 million, and the total number of forwarding exceeded 5.51 million.
On January 25, wechat video Number announced that it would become the exclusive cooperation platform for vertical screen watching the Spring Festival Gala. The Spring Festival Gala of the year of the tiger will try vertical screen live broadcasting for the first time on the video number. The Spring Festival Gala is not only officially announced to be stationed in the video number, but also the shooting team has specially arranged a number of vertical screen shooting stands to ensure high-quality live broadcasting from a unique perspective. Wechat watching the Spring Festival Gala focuses on sending blessings, sending red envelopes, sending a circle of friends, sending status and other needs.
The customs of the Spring Festival are changing and the taste of the new year is changing, but the mood of blessing has not changed. The family’s new year’s Eve dinner, the wechat group of relatives and friends, and the Spring Festival Gala in the video have been integrated into the lives of ordinary people. They connect the nostalgia of hundreds of millions of Chinese people.
