Hai Nan Yedao (Group) Co.Ltd(600238) (hereinafter referred to as ” Hai Nan Yedao (Group) Co.Ltd(600238) “) issued an announcement on the pre loss of performance in 2021, saying that the net profit attributable to the shareholders of the listed company in 2021 is expected to be – 55 million yuan to – 65 million yuan. It is estimated that the net profit attributable to the shareholders of the listed company after deducting non recurring profits and losses in 2021 will be – 80 million yuan to – 90 million yuan.
For the loss of performance, Hai Nan Yedao (Group) Co.Ltd(600238) said in its announcement that the company remodeled the brand of coconut island in 2021, and steadily promoted the strategic layout of deer turtle wine, Hai Wang liquor and Baijiu, and increased publicity on products and brands through various forms of advertising and conference promotion. The advertising and conference promotion fees generated during the current period were larger, but the market efficiency of products was lagging behind. Therefore, there was a large operating loss in this year.
