Affected by the uncertainty of outbreaks in various regions, the Spring Festival of the year of the tiger is mainly carried out in the way of "local Spring Festival".
Surging news learned that in order to cooperate with the epidemic prevention and control and promote festival consumption, the Party committee of Jinjiang International Group Co ordinated its high-star hotel resources and launched the Spring Festival Hotel connecting special offer from January 14. The hotel reservation volume this year is higher than that in the same period last year.
According to the data, as of January 28, the connecting preferential orders of Jinjiang high star hotels have exceeded 100. Among them, the Hotel J Shanghai center, which opened last year, is the latest Landmark Hotel in Shanghai. It has been booked up during the Spring Festival, and bookings from hotel rooms to restaurants have exceeded the expected target. It is expected that the new year's Eve or full house during the Spring Festival will also exceed the average market level during the Spring Festival holiday.
In terms of limited service hotels, the data disclosed by Shanghai Jin Jiang International Hotels Co.Ltd(600754) (China) showed that due to the epidemic, the proportion of Spring Festival reservation cancellation in 2022 was higher than that in previous years, up to 15%. However, the advance booking trend of users is basically the same as that of the same period last year, with a check-in proportion of 70% on the same day. At the same time, affected by "local travel", as of January 30, during the Spring Festival in 2022, Shanghai Jin Jiang International Hotels Co.Ltd(600754) (China) had 17% more hotel reservations than in the same period.
In addition to room reservation, the catering consumption of Jinjiang International Group has also ushered in hot sales.
Family reunion dinner and the dinner on New Year's Eve were held in Shanghai, Jingan, Jin Jiang Hotel, Kunlun, Jingan and Hongqiao hotels, and more than 500 tables were booked, according to the data. More than 4000 take out packages and semi-finished gift boxes were sold. At the same time, including the Hotel J Shanghai center, Jin Jiang Hotel, Jingan, Kunlun, Lishi Select Hotel, Jinjiang Capital Hotel and so on, nearly 50 high-end Hushang, Jinjiang and Jinjiang catering, produced nearly 100 takeaway packages, semi finished sets and brocade feast sold over 33 thousand sets.
Among them, the butterfly crisp gift box in the international hotel is unprecedentedly popular. Compared with the same period last year, the sales volume in 2022 has exceeded 50%, reaching a record high of 150000 packages, and the sales volume of Chinese package points has also increased by 51% year-on-year.
On the other hand, "local travel" and even booking "accommodation + New Year's Eve dinner" through travel agencies have become the "characteristics" of the Spring Festival in the year of the tiger.
Surging news learned from the spring and autumn tourism that as of January 29, the number of local tourists in Shanghai during the Spring Festival this year increased by nearly 40% year-on-year. Ecological suburban products and urban products are the more popular products. Among them, the ecological suburbs, such as Changxing country park, Chongming yuhaitang, Qingpu Grand View Park and other lines; Urban lines such as Yangpu Fuxing Island, Hongkou Huoshan Road, Zhoushan Road, Baoshan Centennial yarn factory 1919 cultural and creative park, etc.
It is worth mentioning that on the eve of the Spring Festival in the year of the tiger, more than 2000 people booked the Hotel New Year's Eve meal package of "accommodation + New Year's Eve meal" through spring and autumn tourism.
