On January 29, Baic Bluepark New Energy Technology Co.Ltd(600733) issued an announcement on the advance loss of annual performance in 2021. According to the announcement, Baic Bluepark New Energy Technology Co.Ltd(600733) it is estimated that the net profit loss attributable to shareholders of listed companies will range from 4.8 billion yuan to 5.3 billion yuan in 2021. The company estimates that the net profit loss attributable to shareholders of listed companies after deducting non recurring profits and losses in 2021 will be 5 billion yuan to 5.5 billion yuan.
From the explanation of the announcement, the main reasons affecting the advance loss of Baic Bluepark New Energy Technology Co.Ltd(600733) annual performance are that the production and sales volume of the company did not meet the expectations and the continuous marketing and R & D investment.
In 2021, Baic Bluepark New Energy Technology Co.Ltd(600733) total output was 6369, with a year-on-year decrease of 51.84%; The total sales volume was 26127, with a year-on-year increase of 0.82%. Among them, its high-end intelligent electric vehicle brand Jihu delivered 4993 vehicles throughout the year.
According to the data of the passenger Federation, in 2021, the sales volume of Shanxi Guoxin Energy Corporation Limited(600617) vehicles reached 352100, a year-on-year increase of 1.6 times. Baic Bluepark New Energy Technology Co.Ltd(600733) not only failed to keep up with the pace of market growth, but fell into a deep quagmire.
In the early stage of the release of Jihu brand, with the popularity of "Huawei makes cars", it once brought considerable traffic to Jihu. However, the high traffic brought by Huawei has not been able to turn into extreme sales. How hot the topic of "Huawei makes cars" is, how cold the existence of Jihu in the market is.
In order to change the declining trend, on the eve of 2021 Shanghai auto show, Jihu brought the second model Jihu alpha s and the Huawei hi version of Jihu alpha s, which has in-depth cooperation with Huawei. However, the pre price of this alpha s Huawei hi version is as high as 3889-429900 yuan, which has not yet been delivered.
In this regard, Some investors are angry on the interactive platform: "Honesty is the way of business operation. The advertised 12000 sales volume of extremely fox has become more than 4000 deliveries; the announcement that entering Huawei's channel at the end of the year has become the so-called continuous promotion; the 12.25 Shenzhen tasting night publicized by the media at Guangzhou auto show has been cancelled under the pretext of the epidemic. It has been repeated and lost trust. Is it possible to shake up clothes and improve sales in 2022?"
In this regard, on January 17, Baic Bluepark New Energy Technology Co.Ltd(600733) replied on the investor interaction platform, "affected by multiple factors, the company did fail to meet the expected sales of Jihu brand in 2021. The company has also been fully aware of the negative impact of a series of problems on the company's reputation, and will continue to optimize internal control and information disclosure in the new year."
At present, BAIC should seriously consider and answer that if there is no big problem with the product power of the extremely fox built with heavy money, what is the real reason behind the cold in the market?
