In order to ensure people’s cultural and tourism consumption demand for “local Chinese New Year” during the Spring Festival, recently, under the guidance of China Association of scenic spots and guided and led by China Association of scenic spots, there are more than 300 scenic spots and museums in China, including Jiuzhaigou, Lijiang ancient city, Mount Tai scenic spot, Shanghai Oriental Pearl Group Co.Ltd(600637) TV Tower, Nanjing Museum and so on, Jointly launch the initiative of “make an appointment first and then travel” to the tourism industry and tourists to spend a safe and peaceful Spring Festival holiday
In order to actively respond to the initiative of “making an appointment first and then going out”, meituan has set up a special area for “making an appointment for tourism” and provided traffic support to collect information from the official websites of local cultural and tourism authorities, scenic spots and museums, so as to facilitate users to obtain “making an appointment for tourism strategy” such as business, reservation, flow restriction, epidemic prevention and control, management services and so on
“Under the normalization of epidemic prevention and control, travel cannot be careless.” Wang Haiqiang is a retired employee in Yunnan Province. He and his wife made an appointment in advance to visit the ancient city of Lijiang. At the entrance of the scenic spot, he was relieved to see that the staff actively guided tourists to scan health codes, query travel cards, make real name appointments, take body temperature, and enthusiastically helped some elderly people operate smartphones.
At the entrance of wanxianlou, Hongmen Road, Mount Tai scenic spot, more than 30 tourists have checked in one after another at 7 a.m. According to the staff of the scenic spot, Mount Tai implements limited booking and sightseeing in key areas in different periods. Including tourists’ online reservation and on-site code scanning reservation, Mount Tai has achieved a ticket reservation rate of more than 85%, which not only promotes the landing of “limited and peak staggering”, but also improves the safety, comfort and convenience of tourists.
While doing a good job in epidemic prevention and control, local scenic spots have prepared annual flavor projects to enrich tourists’ holiday life. With the lunar year of the tiger approaching, seven newborn tigers will appear one after another during the Spring Festival in the “thousand tigers call” Yunnan wildlife park. Hubei Tenglong cave will launch the night tour experience project of “splendid Tenglong New Year Lantern Tour” during the Spring Festival. Enjoy the flower lights, watch hot-air balloons, beat iron flowers, fairy scattered flower performances and other projects to make the annual flavor stronger. Tourists can book tickets through the wechat applet of “visit Hubei” or meituan app
Nowadays, booking travel has become a new fashion. Taking the cultural and Expo venues as an example, in the meituan platform, in January 2022 (excluding the new year’s Day holiday), the proportion of users booking one day or more in advance increased by about 15% compared with the same period in 2021, and this proportion increased by more than 35% during the new year’s day.
Insiders said that the implementation of reservation tourism is conducive to ensuring the safe travel of tourists, is a breakthrough to promote the transformation and upgrading of high-quality scenic spots, and is the embodiment of the “people-oriented” development concept and service attitude of the culture and tourism industry. In the past two years, although the tourism industry has faced many challenges, it is still full of tenacity. Before the Spring Festival, the industry association took the lead and jointly launched an initiative with more than 300 scenic spots and museums across the country, reflecting the responsibility of employees in the tourism industry and their determination to ensure the safety of tourists and provide high-quality services.
