The “punch in tourism and leisure, open the happy Spring Festival” — 2022 Spring Festival Tourism and leisure publicity and promotion activity sponsored by the information center of the Ministry of culture and tourism and the Department of resource development, was officially launched recently. The event coordinated online and offline, combined with all localities and relevant platforms, and under the premise of doing a good job in epidemic prevention and control, increased the supply of holiday tourism and leisure, publicity and promotion according to local conditions, so as to meet the diversified consumption needs of the people during the Spring Festival holiday.
The Spring Festival holiday is the peak period for people to visit relatives and friends and leisure tourism. It is also a critical period for epidemic prevention and control and safe production. In order to give overall consideration to the requirements of epidemic prevention and control during the Spring Festival and the tourism needs of the people, the Ministry of culture and tourism jointly carried out this publicity and promotion activity with relevant platforms, encouraged all localities to strengthen the supply and market guidance of tourism and leisure products, cooperated with relevant media and online tourism enterprises to strengthen the publicity and promotion of local tourism and leisure products, and advocated different ways of celebrating the festival, Let “punch in leisure area, Spring Festival is more interesting” become a new trend of the festival, and jointly create a happy and peaceful festival atmosphere.
The event was co organized by jowl, the US group, Xiaohong, micro-blog, Ctrip, flying pigs and other units. The US group, Ctrip and flying pig plan provided more convenient and convenient leisure travel choices for local tiktok users during the Spring Festival. Tiktok, little red book and micro-blog are planning to launch a rich and colorful tourism and leisure promotion campaign. All localities will actively recommend more peripheral tourism products such as urban leisure and rural vacation, support tourism and leisure blocks to carry out spring festival folk activities, guide the people to participate in tourism and leisure locally and nearby, meet the people’s tourism needs during the Spring Festival, help pool industry strength and boost industry confidence, and strive to cultivate new driving forces of tourism
notice of the general office of the Ministry of culture and tourism on the work plan of “clock in tourism and leisure · open happy Spring Festival” – 2022 spring festival tourism publicity and promotion activities
The culture and tourism departments (bureaus) of all provinces, autonomous regions and municipalities directly under the central government, and the culture, sports, radio, television and Tourism Bureau of Xinjiang production and Construction Corps:
The Spring Festival holiday is the peak period for people to visit relatives and friends and leisure tourism. It is also a critical period for epidemic prevention and control and safe production. In order to actively respond to the people’s actual demand for tourism and leisure under the normalized prevention and control of the epidemic, we should do a good job in the supply of Spring Festival holiday markets such as tourism and leisure blocks, ice and snow tourism, hot spring tourism and rural tourism according to local conditions, actively create a good holiday atmosphere, stimulate the vitality of tourism consumption, and enable people to enjoy a happy tourism life during the epidemic, It is decided to carry out “clock in tourism and leisure · open the happy Spring Festival” – the publicity and promotion activity of 2022 spring festival tourism. The relevant matters are hereby notified as follows.
I. General requirements
Guided by the notice of the general office of the CPC Central Committee and the general office of the State Council on doing a good job during the new year’s day and Spring Festival in 2022, in accordance with the spirit of the national teleconference on cultural and tourism epidemic prevention and control and holiday market work during the new year’s day and Spring Festival in 2022, and on the premise of strictly implementing the relevant work requirements of the joint prevention and control mechanism of the State Council and the epidemic prevention and control requirements of all localities, Coordinate online and offline, guide all localities to strengthen the supply of tourism and leisure products, encourage and support various media and online tourism platforms to strengthen the publicity and promotion of local tourism and leisure products and tourism and leisure methods, guide tourists to carry out tourism and leisure nearby and locally, accurately grasp the differentiated demand, and strive to launch targeted products to ensure the supply of tourism and leisure products, Enrich holiday tourism activities, better meet people’s tourism and leisure needs, and jointly create a happy and festive holiday atmosphere.
II. Activity theme
“Clock in tourism and leisure · open the happy Spring Festival” — 2022 spring festival tourism publicity and promotion activities
III. organization
Organizers: Resource Development Department of the Ministry of culture and tourism, information center of the Ministry of culture and Tourism
Organizer: jowl, tiktok, little red book, micro-blog, Ctrip, flying pig
IV. activity time
January 26, 2022 (Lunar New Year) to February 15, 2022 (Lantern Festival)
V. main objects and forms
(I) main objects. This spring festival tourism market promotion campaign is mainly aimed at areas with low epidemic risk. On the premise of solid epidemic prevention and control, we will coordinate the supply of offline tourism and leisure products and the promotion of online tourism and leisure methods, mainly including tourism and leisure blocks, ice and snow tourism, hot spring tourism, rural tourism and other tourism and leisure products, as well as tourism and leisure activities carried out on the above occasions Folk cultural activities.
(II) main forms. The Resource Development Department of the Ministry of culture and tourism supports all platforms to launch relevant activities, and supports local cultural and tourism administrative departments, tourism institutions, tourism experts and users to participate in and show the local, their own units, their hometown, through graphics, short videos and other forms Participate in tourism and leisure activities and Spring Festival folk cultural activities carried out in tourism and leisure places in the place of residence and their own Spring Festival; For travel accounts with a certain “fan” foundation and rich experience in live broadcasting, support live broadcasting activities and set up special activity pages.
VI. relevant requirements
\u3000\u30001。 Adhere to openness and voluntariness. This publicity and promotion activity is open-ended. All willing business entities or individuals of tourism and leisure products are welcome and supported to participate.
\u3000\u30002。 Strict examination and control. Strictly implement the ideological work responsibility system, and all participating units and individuals shall take the main responsibility for the live broadcast and uploaded graphics, short videos and other contents. All relevant platforms shall strengthen the audit management and direction guidance, and ensure that the uploaded graphics, videos and other contents have diverse forms, distinctive themes, positive and meet the relevant requirements through relevant support.
\u3000\u30003。 Highlight the public welfare orientation. During the event, each platform will allocate relevant publicity and other resources free of charge; Cultural and tourism administrative departments and platforms at all levels shall not charge any fees from participating units and individuals in any form or put forward additional requirements unrelated to the event.
\u3000\u30004。 Encourage diversified cooperation. Encourage all localities to innovate tourism publicity and promotion methods according to local conditions, comprehensively allocate various media platform resources, launch a series of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) tourism activities with strong regional and cultural characteristics, enhance the coverage and participation of publicity and promotion activities, and better meet the multicultural and tourism needs of the people during the Spring Festival.
\u3000\u30005。 Strengthen support and guidance. Local governments and cultural and tourism administrative departments at all levels are encouraged to increase their support for activities through the issuance of consumption vouchers, reduction and exemption of tickets, increase public cultural consumption and purchase, and encourage major platforms to increase their support for activities or specific groups through coupons, public welfare activities and other forms. For selected works such as short videos in publicity and promotion, the information center of the Ministry of culture and tourism will broadcast and push them to the central media through the Ministry’s official website and the official new media number of the voice of culture and tourism, so as to further improve the communication level and influence of the activities. Local cultural and tourism administrative departments should strengthen overall work and policy coordination, form a combination fist and jointly create a good festival atmosphere.
VII. Contact information
Contact: Ge Jie, Mao Shangli, general office of resource development department
Tel: 010-59882090, 59881522
Fax: 010-59882093
Zhang Wei, vacation and leisure tourism guidance office of resource development department
Tel: 010-59882070
It is hereby notified.
General Office of the Ministry of culture and Tourism
January 27, 2022
